Wednesday, 3 April 2019

Haldiram foods achieving new milestones

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Haldiram foods achieving new milestones *******************************************************************************
3 Agarwal family from bikaner has as sold 1 billion dollars of sweets to the nation for to the world In the India these Agarwal family has market share of of one third of of entire sweet market *******************************************************************************
They have more than 50% of market share of Desi namkeen AC Nelson research form has gathered data from the industry says the total revenue of 3 brands haldiram bikaner and bhikaji e is combined together for the 2017-18 or it is 70 40 crores of rupees *******************************************************************************
These three companies have increased their revenue by 1500 crore in last year People now now our are preferring namkeens or sweet it rather than potato chips which is westernised *******************************************************************************
Haldiram bikaji and bikaner has surpassed major global FMCG brand aur player like Pepsi and Coca-Cola *******************************************************************************
From 80 years the three generation of the haldiram or Agarwal parivar are doing this sweet snacks business almost entire family is is in this business *******************************************************************************
the value which their family is bringing to the business cannot be brought by the professional companies they are saying for the that we don't take too much time to take right decision I correct decision *******************************************************************************
there are also saying that we do understand the requirement and the taste preference and choice of the customer Agarwal family started their operation from a small all shop bikaner in place bikaner after that there were a lot of problems in the families and family was separated divided many times The biggest brand of Agarwal family is haldiram However they also have some more brands like bikaner bhikaji bikaner except Haldiram is divided into three parts in manufacturing haldiram manufacturing north haldiram foods west and South and haldiram bhujiawala East is divided into three parts *******************************************************************************
Haldiram has surpassed pepsico before 2 years unit cells Haldiram sold 5532 corrodes of snacks in last calendar year *******************************************************************************
Bhikaji started in 1987 has connection to this family and haldiram brand it is started by shiv ratan Agarwal The owner of bikano brand says we are running the company professionally more than professional we manufacture all products at our own place because of that quality and cost is controlled and maintain at good quality the market of sweet snacks overall in India is 27500 crore *******************************************************************************
In this market there is dal chivda bhujia mungfali sweets and variety is available because of Agarwal family haldiram and bikaner are pioneer in this industry they have lot of advantage or competitive edge over the others *******************************************************************************
it is said that nowadays people use to taste and eat traditional foods and the locally manufactured indigenous foods for haldiram products are preferred But multinational companies and other major companies are entering into the segment which will affect haldirams performance on the market share *******************************************************************************
In snacks market Gujarat will be repeating another growth story like haldiram For example there are two main brands from the Gujarat like gopal snacks and Balaji they have sold 3300 crores rupees of product *******************************************************************************

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