Thursday 22 March 2018
Wednesday 21 March 2018
104-Year Old Japanese Doctor Recommends These 14 Healthy Pieces of Advice
How does someone live well over 100? What habits can help us live that long? Dr. Shigeaki Hinohara has the answer. This man has 104 and lives a pretty active life in Japan, and has written over 150 books during his career which offer advice on leading a long and happy life. Here are Dr. Hinohara’s 14 advices on a long and healthy life:
Stay fit
Dr. Hinohara suggests always staying in shape. This means that you should stay physically active at all times and eat a healthy diet as well. For breakfast, he has a bit of orange juice, coffee and olive oil. For lunch, he eats cookies and milk, while for dinner, he eats rice, vegetables and fish. He also suggests eating 100 gr. of lean meat twice a week.
Don’t believe your doctor
Although a doctor himself, Dr. Hinohara says that following your doctor’s advices blindly won’t make you healthy, and may even have the opposite effect.
Science alone can’t cure everything
According to Dr. Hinohara, science alone won’t cure all diseases. He says that we must incorporate visual and even liberal arts in order to treat illnesses and stay healthy.
Always plan ahead
Planning ahead can keep your brain health in check and help you lead a more successful life. Dr. Hinohara has already booked a spot at the 2020 Japan Olympics!
Pain is a mysterious thing
According to the doctor, pain is mysterious and can be treated with simple things such as playing with your pet or listening to music.
Be inspired
In order to stay motivated, you should always seek inspiration.
Enjoy life to the fullest
Dr. Hinohara knows how to enjoy life. He still works for about 18 hours a day, and serves the community in every way he can.
Carry your own things and take the stairs
Taking the stairs instead of the elevator can keep you in shape and prevent a variety of health problems.
Stop worrying so much
Dr. Hinohara says that life is an unpredictable chain of events, so we must stop worrying about things. This will only lead to depression and more problems, so make sure to stay positive.
Share knowledge
Dr. Hinohara travels around Japan every year and gives more than 100 lectures to people around the country. He always makes the audience stand up instead of sitting down, and he always gives his lectures while standing, even at the age of 100!
Don’t be crazy about money
Chasing money all your life won’t get you anywhere. Plus, you can’t take your millions where you’re going in the end.
Find a role model
Dr. Hinohara says that you need to have a role model in life in order to be successful. Whenever he has some kind of problem, he asks himself “What would father have done?” This helps him get the answer quickly and resolve the problem he’s facing.
Don’t retire
If you’re in good mental and physical shape, you don’t have to retire. Work as long as you can in order to lead a happy and successful life.
Source :- http://mesmerizingwords.com/2017/11/104-year-old-japanese-doctor-recommends-14-healthy-pieces-advice/
Saturday 17 March 2018
Mercedez Benz:- Being Supreme Luxurious CAR
*******************************************************************************
*******************************************************************************
History:-
*******************************************************************************
‘Mercedes’ is a Spanish girl’s name meaning ‘grace’ born in 1889 to the Australian businessman, Emil Jellinek.Jellinek turned his enthusiasm to the dawning age of the automobile from sport.
In 1897, Jellinek ordered his first Daimler car.
Since 24km/h became too slow for him, he demanded 40 km/h and ordered two more vehicles.
In 1898, he began to promote and sell Daimler automobiles.
In 1900, he received as many as 29 cars.From 1899, he entered these in race meetings – first and foremost of which was the Nice Week – where he would race under the name Mercédès.On June 23, 1902, ‘Mercédès’ was lodged as the trade name and this was legally registered on September 26. From June 1903, Emil Jellinek obtained permission to call himself Jellinek-Mercedes.
*******************************************************************************
INTRODUCTION:-
*******************************************************************************
Daimler AG is one of the world’s most successful automotive companies
The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886.
Mercedes-Benz ranked among the top global premium car brand
Mercedes-Benz is among the Top-3 luxurious car maker.
Founded by Karl Benz on June 28, 1926
Mercedes-Benz is headquartered in Stuttgart, Germany.
Leader in luxury automobiles, buses, coaches, and trucks.
Parent company German manufacturer Daimler AG
Throughout the 1930s, Mercedes-Benz produced the 770 model,
Among the Top-3 luxurious car maker
Mercedes-Benz cars are luxurious and comfortable, better looking and fully equipped with latest technological innovations that attracts the buyers-
Throughout the world the name ‘Mercedes-Benz’ is synonymous with tradition, innovation and the future of the automobile.
*******************************************************************************
STATISTICS:-
*******************************************************************************
In 2016, the Group sold around 3 million vehicles and employed a workforce
of 282,488 people; revenue totalled €153.3 billion and EBIT amounted to €12.9 billion.
*******************************************************************************
ORIGIN:-
*******************************************************************************
Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886.
The first Mercedes-Benz brand name vehicles were produced in 1926.
*******************************************************************************
LOGO:-
*******************************************************************************
The ‘three-pointed star’
Then Paul and Adolf Daimler – the company founder’s two sons, and now senior executives at DMG – remembered that their father, who had died in March 1900 had once used a star as a symbol.The DMG board accepted the proposal and in June 1909, both a three-pointed and a four-pointed star were registered as trademarks.
Although both designs were legally protected, only the three-pointed star was used.
From 1910 onward, a three-dimensional star adorned the radiator at the front of the car.In 1916, the tips were surrounded by a circle, in which four small stars and the word Mercedes were integrated.It became a registered trademark in August 1923.
*******************************************************************************
Bullet proof :-
*******************************************************************************
Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option
*******************************************************************************
Principle:-
*******************************************************************************
It's a never ending battle of making your cars better and also trying to be better yourself. -KARL BENZ
*******************************************************************************
Segmentation of Market and Customer:-
*******************************************************************************
Median income = $100K
• Well-educated
• 2/3 were male
• Technology is important
• Very loyal to the Mercedes brand
• Driving is a form of personal expression
• Work hard and play hard
*******************************************************************************
Pricing: -
*******************************************************************************
Car ranges from 21 Lacs to 6 Crores(Pullman).
Price Adaptation Strategy Mercedes Benz S class is providing functional discounts to its dealers about $2,500 for pleasing and attracting customers towards their models.
*******************************************************************************
Product Line:- *******************************************************************************
Daimler's current brand portfolio includes, in addition to the world’s most valuable premium
automotive brand, Mercedes-Benz, as well as Mercedes-AMG, Mercedes-Maybach and
Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra
and Thomas Built Buses, Leader in luxury automobiles, buses, coaches, and trucks.
C-Class having highest car sales among all the Mercedes Benz car models.
Airbags were first introduced in the European market, beginning with model year 1981 S-Class
Mercedes-Benz was the first to introduce pre- tensioners to seat belts, ESP
*******************************************************************************
Branding:-
*******************************************************************************
Mercedes Benz has adopted a positioning strategy as a manufacturer of highly reliable and safe automobiles
Positioned as a well-engineered stylish car, its tagline is 'Vorsprung durch Technik' in German, meaning 'Lead by Technology'.
Mercedes-Benz has been using star-power to send a different kind of message: Stars are bright, but most importantly, they are Mercedes-Benz clients.
Mercedes also conquer the online internet market with the launch of the exciting multimedia Mercedes-Benz S -Class configuration, interactive online films, and video podcast.
Sales Promotion: It is said by the Mercedes Company that on purchase of every Benz S class, the Company will donate $100 / vehicle to help
provide fragile children with medical facilities which has a significant effect on the sales of Mercedes Benz S class.
*******************************************************************************
FEATURES:-
*******************************************************************************
Mercedes-Benz carries a full range of passenger, light commercial and heavy commercial equipment. Vehicles are manufactured in multiple countries worldwide.
Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886.
“Mercedes-AMG” is high-performance engines for luxury cars.
Mercedes-Benz achieves record sales for the seventh year in a row
*******************************************************************************
FUTURE :- ELECTRIC CARS:- Mercedes Benz:-
*******************************************************************************
starting production of ten new electric models by 2025.
Mercedez Benz:- Being Supreme Luxurious CAR*******************************************************************************
History:-
*******************************************************************************
‘Mercedes’ is a Spanish girl’s name meaning ‘grace’ born in 1889 to the Australian businessman, Emil Jellinek.Jellinek turned his enthusiasm to the dawning age of the automobile from sport.
In 1897, Jellinek ordered his first Daimler car.
Since 24km/h became too slow for him, he demanded 40 km/h and ordered two more vehicles.
In 1898, he began to promote and sell Daimler automobiles.
In 1900, he received as many as 29 cars.From 1899, he entered these in race meetings – first and foremost of which was the Nice Week – where he would race under the name Mercédès.On June 23, 1902, ‘Mercédès’ was lodged as the trade name and this was legally registered on September 26. From June 1903, Emil Jellinek obtained permission to call himself Jellinek-Mercedes.
INTRODUCTION:-
*******************************************************************************
Daimler AG is one of the world’s most successful automotive companies
The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886.
Mercedes-Benz ranked among the top global premium car brand
Mercedes-Benz is among the Top-3 luxurious car maker.
Founded by Karl Benz on June 28, 1926
Mercedes-Benz is headquartered in Stuttgart, Germany.
Leader in luxury automobiles, buses, coaches, and trucks.
Parent company German manufacturer Daimler AG
Throughout the 1930s, Mercedes-Benz produced the 770 model,
Among the Top-3 luxurious car maker
Mercedes-Benz cars are luxurious and comfortable, better looking and fully equipped with latest technological innovations that attracts the buyers-
Throughout the world the name ‘Mercedes-Benz’ is synonymous with tradition, innovation and the future of the automobile.
STATISTICS:-
*******************************************************************************
In 2016, the Group sold around 3 million vehicles and employed a workforce
of 282,488 people; revenue totalled €153.3 billion and EBIT amounted to €12.9 billion.
*******************************************************************************
ORIGIN:-
*******************************************************************************
Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886.
The first Mercedes-Benz brand name vehicles were produced in 1926.
LOGO:-
*******************************************************************************
The ‘three-pointed star’
Then Paul and Adolf Daimler – the company founder’s two sons, and now senior executives at DMG – remembered that their father, who had died in March 1900 had once used a star as a symbol.The DMG board accepted the proposal and in June 1909, both a three-pointed and a four-pointed star were registered as trademarks.
Although both designs were legally protected, only the three-pointed star was used.
From 1910 onward, a three-dimensional star adorned the radiator at the front of the car.In 1916, the tips were surrounded by a circle, in which four small stars and the word Mercedes were integrated.It became a registered trademark in August 1923.
Bullet proof :-
*******************************************************************************
Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option
*******************************************************************************
Principle:-
*******************************************************************************
It's a never ending battle of making your cars better and also trying to be better yourself. -KARL BENZ
Segmentation of Market and Customer:-
*******************************************************************************
Median income = $100K
• Well-educated
• 2/3 were male
• Technology is important
• Very loyal to the Mercedes brand
• Driving is a form of personal expression
• Work hard and play hard
*******************************************************************************
Pricing: -
*******************************************************************************
Car ranges from 21 Lacs to 6 Crores(Pullman).
Price Adaptation Strategy Mercedes Benz S class is providing functional discounts to its dealers about $2,500 for pleasing and attracting customers towards their models.
Product Line:- *******************************************************************************
Daimler's current brand portfolio includes, in addition to the world’s most valuable premium
automotive brand, Mercedes-Benz, as well as Mercedes-AMG, Mercedes-Maybach and
Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra
and Thomas Built Buses, Leader in luxury automobiles, buses, coaches, and trucks.
C-Class having highest car sales among all the Mercedes Benz car models.
Airbags were first introduced in the European market, beginning with model year 1981 S-Class
Mercedes-Benz was the first to introduce pre- tensioners to seat belts, ESP
*******************************************************************************
Branding:-
*******************************************************************************
Mercedes Benz has adopted a positioning strategy as a manufacturer of highly reliable and safe automobiles
Positioned as a well-engineered stylish car, its tagline is 'Vorsprung durch Technik' in German, meaning 'Lead by Technology'.
Mercedes-Benz has been using star-power to send a different kind of message: Stars are bright, but most importantly, they are Mercedes-Benz clients.
Mercedes also conquer the online internet market with the launch of the exciting multimedia Mercedes-Benz S -Class configuration, interactive online films, and video podcast.
Sales Promotion: It is said by the Mercedes Company that on purchase of every Benz S class, the Company will donate $100 / vehicle to help
provide fragile children with medical facilities which has a significant effect on the sales of Mercedes Benz S class.
FEATURES:-
*******************************************************************************
Mercedes-Benz carries a full range of passenger, light commercial and heavy commercial equipment. Vehicles are manufactured in multiple countries worldwide.
Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886.
“Mercedes-AMG” is high-performance engines for luxury cars.
Mercedes-Benz achieves record sales for the seventh year in a row
FUTURE :- ELECTRIC CARS:- Mercedes Benz:-
*******************************************************************************
starting production of ten new electric models by 2025.
Friday 16 March 2018
POWER OF BRANDING
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POWER OF BRANDING
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POWER OF BRANDING
*******************************************************************************
Thursday 15 March 2018
TOP INDIAN Brands and their Brand Values
TOP Indian Brands 2016-2017
TOP Indian Brands 2016-2017
Source:- google:-
http://www.livemint.com/Consumer/eAwKE4JUmie2FaPgM5bRNN/HDFC-Bank-is-Indias-top-brand-Reliance-Jio-joins-at-no-11.html
Tuesday 13 March 2018
AUDI:- GERMAN TECHNO-SUPER-CAR
*******************************************************************************
*******************************************************************************
The origins of the company are complex, going back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by
engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932.
*******************************************************************************
INTRODUCCTION:-
*******************************************************************************
Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles.
Founded by August Horsh on the 16th day of July, 1909 in Zwickay, Germany
former owner Daimler-Benz
Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany.
Audi-branded vehicles are produced in nine production facilities worldwide.
The company name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin.
India is the fastest growing luxury car market for Audi.
Website :- audi.in
Has approximately 50,000 employees worldwide.
Audi has very high international standards.
Audi India is Headquater in Mumbai. (AUDI globally:-Headquarters :- Germany )
Audi entered India in 2004 by selling imported vehicles through three dealers
Audi India, established a subsidiary, in 2007
*******************************************************************************
Target Market:-
*******************************************************************************
Targeted towards professionals and executives as well as rich families.
Its commercial and marketing strategy is based on quality cars and luxury with a sports image
Audi is definately the perfect Fit for all lifestyles Audi’s customers are Brand Loyal
Brand loyalty is a remarkable asset for Audi and its every model ever released.
Segment leader in the luxury SUV segment with the Q7 and Q5.
2nd position in the luxury SEDAN segment with A4 and A6.
Overall 2nd position in the luxury car segment.
Employees (Audi Group) 88,453 ( December 31, 2016)
Deliveries to customers (2016) 2,088,187 cars
*******************************************************************************
Potential customers:-
*******************************************************************************
Upper middle class or upper class social group who are in midst of their career & may be in the age group of 30-50 years are the
*******************************************************************************
Manufacturing Sites / Assembly:-
*******************************************************************************
The global network of Audi Group production sites includes the two German sites in Ingolstadt and Neckarsulm, as well as other production
facilities in Hungary, Belgium, China, Brazil, India, Indonesia, Russia, Slovakia and Spain, plus Automobili Lamborghini S.p.A., a fully owned subsidiary of AUDI AG.
*******************************************************************************
PRICING:-
*******************************************************************************
The Audi Q3 is the cheapest Audi SUV available in India at a price of Rupees 25,35,000 to 38,40,000 in petrol and diesel models.
This feature loaded SUV has GPS navigation system also.
The Q5 and Q7 are the two other 5-seater SUVs with prices for base variants Rupees 45 and 63 lakh respectively.
The Coupe models Audi TT, the RS5, RS7 and the Audi R8 are priced from Rupees 55 to 64 lakh.
Audi A7 and the Audi RS7 are the sportback models.
second generation sports utility vehicle 'Q5', priced Rs 53.25 lakh
*******************************************************************************
Key People:-
*******************************************************************************
Audi India, Head, Rahil Ansari said.
Joe King. *******************************************************************************
Assembly In India :- Aurangabad.
Products :- A4, A6, Q5, Q7, TT, Q7, A7, A8, R8.
*******************************************************************************
*******************************************************************************
MARKET SHARE:-
*******************************************************************************
Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products in the Indian market.
The company had closed 2017 with sales of 7876 units, a growth of 2% over 2016.
*******************************************************************************
Dealers In India :- More than 10. Dealer In Bangalore :- Only 1.
The Car Parts are first manufactured in Germany.
Then they are shipped to India as parts, and reach Aurangabad where they are assembled.
Then the cars are transported through trucks to the Dealer in Bangalore, a maximum of 4 Audi cars will be sent in 1 truck at once.
*******************************************************************************
1.The best way for promotion cars is racing
2.Audi promote their cars in films, for choice in films, which have many pursuit and racing.
3.The last type of Audi’s cars promotion is advertising in men’s magazines.
4.The Audi Mileage Marathon and Audi e-tron.
5.Promotes through video games
The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union.
Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology".
However, Audi USA had used the slogan "Truth in Engineering" from 2007 to 2016, and have not used the slogan since 2016.
Audi, along with BMW and Mercedes-Benz, are among the best-selling luxury automobile brands in the world.
Fasten your seatbelts’ will be the slogan for this thunderous machine
*******************************************************************************
LOGO:- Promotion
*******************************************************************************
The Audi emblem is four overlapping rings that represent the four marques of Auto Union. The Audi emblem symbolises the amalgamation of Audi with DKW, Horch and Wanderer: the first ring from the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer
*******************************************************************************
Pull Strategy :-
*******************************************************************************
Advertisements in Paper, Tv, Business Magazines
Car’s will be displayed in AUTOEXPO before they are launched into the market
Audi will conduct OFF ROAD Rally's in Karnataka to display the cars Extreme off road features. .
*******************************************************************************
Push Strategy :-
*******************************************************************************
Customers are given special Audi Merchandises like Watches, Key chains, Calendars and other Exclusive Items.
The salesman are given 1% incentives if they are able to sell above their targets.
*******************************************************************************
Audi group produces Audi & Lamborghini brands
The Categories manufactures automobiles in 3 categories, which are-• The Executive Class1. Audi A42. Audi A53. Audi A64. Audi A75. Audi A8 (Full-size Luxury Car)
Sports class-1. Audi TT2. Audi R83. Audi TTS4. Audi TTRS
Sport Utility Vehicle (SUV) Range1. Audi Q32. Audi Q53. Audi Q7
The model Audi A3 a sedan is the cheapest Audi car available in India.
Priced Rupees 22,95,000 to 32,66,000,
the A3 comes in 3 diesel and 2 petrol variants with mileages of 20.38 kmpl and 16.6 kmpl for diesel and petrol variants.
*******************************************************************************
The standard features of all Audi cars include 6 airbags,
Rear parking sensors, leather seats,
A music system,
An auto AC and an onboard computer.
The Audi A4 sedan is priced Rupees 28,30,000 to 53,42,000 and comes in 1 petrol and 3 diesel variants with 8 speed auto transmission.
The sedan A6 in 2 petrol and 2 diesel variants is the first Audi vehicle assembled in India and launched in 2007.
This 7 speed auto transmission car has a maximum speed of 240 kmph and a GPS navigation system.
The Audi S4 sedan priced Rupees 51,11,000 is a petrol car with mileages of 10.5 kmpl.
The S6 sedan is a petrol car priced Rupees 87,33,000 has an 8 speed automatic transmission and a fuel efficiency of 10 kmpl.
The Audi A8L is the costliest Audi sedan in petrol and diesel versions priced from Rupees 1,12,95,000.
*******************************************************************************
Sales Quota :- 650 Cars per year
60 cars per month.
12-16 walk-in's in a day.
10-15 orders per week.
Enquiry :- 15 per day.
*******************************************************************************
Audi :- A4, A6, Q5, Q7 • BMW :- 3 Series, 5 Series, 7 series
Mercedes Benz :- C class, E class and S class
*******************************************************************************
Audi is planning an alliance with the Japanese electronics giant Sanyo to develop a pilot hybrid electric project for the Volkswagen Group.
The alliance could result in Sanyo batteries and other electronic components being used in future models of the Volkswagen Group.
Concept electric vehicles unveiled to date include the Audi A1 Sportback Concept.
Audi A4 TDI Concept E, and the fully electric Audi e-tron Concept Supercar
*******************************************************************************
Audi aims to reduce its CO2 fleet emissions by around 25 percent based on 2010 till 2018.
In addition, all AUDI AG sites operate in accordance with the European Union’s new Eco Management and Audit Scheme (EMAS).
Features:-
The first Audi Q5 was for many years the world's best selling model in its class.
The Q5 has a strong base of fans and followers in Chennai
Mercedes- Benz’s cars are much more expensive than Audi’s cars, but they have the same quality.
Lamborghini Reventon Z as it is going to be one of the most expensive cars in the world.
*******************************************************************************
AUDI:- AUDI:- GERMAN TECHNO-SUPER-CAR*******************************************************************************
History:-*******************************************************************************
The origins of the company are complex, going back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by
engineer August Horch; and two other manufacturers (DKW and Wanderer), leading to the foundation of Auto Union in 1932.
INTRODUCCTION:-
*******************************************************************************
Audi AG is a German automobile manufacturer that designs, engineers, produces, markets and distributes luxury vehicles.
Founded by August Horsh on the 16th day of July, 1909 in Zwickay, Germany
former owner Daimler-Benz
Audi is a member of the Volkswagen Group and has its roots at Ingolstadt, Bavaria, Germany.
Audi-branded vehicles are produced in nine production facilities worldwide.
The company name is based on the Latin translation of the surname of the founder, August Horch. "Horch", meaning "listen" in German, becomes "audi" in Latin.
India is the fastest growing luxury car market for Audi.
Website :- audi.in
Has approximately 50,000 employees worldwide.
Audi has very high international standards.
Audi India is Headquater in Mumbai. (AUDI globally:-Headquarters :- Germany )
Audi entered India in 2004 by selling imported vehicles through three dealers
Audi India, established a subsidiary, in 2007
Target Market:-
*******************************************************************************
Targeted towards professionals and executives as well as rich families.
Its commercial and marketing strategy is based on quality cars and luxury with a sports image
Audi is definately the perfect Fit for all lifestyles Audi’s customers are Brand Loyal
Brand loyalty is a remarkable asset for Audi and its every model ever released.
Segment leader in the luxury SUV segment with the Q7 and Q5.
2nd position in the luxury SEDAN segment with A4 and A6.
Overall 2nd position in the luxury car segment.
Employees (Audi Group) 88,453 ( December 31, 2016)
Deliveries to customers (2016) 2,088,187 cars
Potential customers:-
*******************************************************************************
Upper middle class or upper class social group who are in midst of their career & may be in the age group of 30-50 years are the
*******************************************************************************
Manufacturing Sites / Assembly:-
*******************************************************************************
The global network of Audi Group production sites includes the two German sites in Ingolstadt and Neckarsulm, as well as other production
facilities in Hungary, Belgium, China, Brazil, India, Indonesia, Russia, Slovakia and Spain, plus Automobili Lamborghini S.p.A., a fully owned subsidiary of AUDI AG.
*******************************************************************************
PRICING:-
*******************************************************************************
The Audi Q3 is the cheapest Audi SUV available in India at a price of Rupees 25,35,000 to 38,40,000 in petrol and diesel models.
This feature loaded SUV has GPS navigation system also.
The Q5 and Q7 are the two other 5-seater SUVs with prices for base variants Rupees 45 and 63 lakh respectively.
The Coupe models Audi TT, the RS5, RS7 and the Audi R8 are priced from Rupees 55 to 64 lakh.
Audi A7 and the Audi RS7 are the sportback models.
second generation sports utility vehicle 'Q5', priced Rs 53.25 lakh
Key People:-
*******************************************************************************
Audi India, Head, Rahil Ansari said.
Joe King. *******************************************************************************
Assembly In India :- Aurangabad.
Products :- A4, A6, Q5, Q7, TT, Q7, A7, A8, R8.
*******************************************************************************
MARKET SHARE:-
*******************************************************************************
Audi is represented in 110 countries worldwide and since 2004, Audi has been selling its products in the Indian market.
The company had closed 2017 with sales of 7876 units, a growth of 2% over 2016.
Distribution:-*******************************************************************************
Dealers In India :- More than 10. Dealer In Bangalore :- Only 1.
The Car Parts are first manufactured in Germany.
Then they are shipped to India as parts, and reach Aurangabad where they are assembled.
Then the cars are transported through trucks to the Dealer in Bangalore, a maximum of 4 Audi cars will be sent in 1 truck at once.
PROMOTION:-*******************************************************************************
1.The best way for promotion cars is racing
2.Audi promote their cars in films, for choice in films, which have many pursuit and racing.
3.The last type of Audi’s cars promotion is advertising in men’s magazines.
4.The Audi Mileage Marathon and Audi e-tron.
5.Promotes through video games
The four rings of the Audi logo each represent one of four car companies that banded together to create Audi's predecessor company, Auto Union.
Audi's slogan is Vorsprung durch Technik, meaning "Advancement through Technology".
However, Audi USA had used the slogan "Truth in Engineering" from 2007 to 2016, and have not used the slogan since 2016.
Audi, along with BMW and Mercedes-Benz, are among the best-selling luxury automobile brands in the world.
Fasten your seatbelts’ will be the slogan for this thunderous machine
LOGO:- Promotion
*******************************************************************************
The Audi emblem is four overlapping rings that represent the four marques of Auto Union. The Audi emblem symbolises the amalgamation of Audi with DKW, Horch and Wanderer: the first ring from the left represents Audi, the second represents DKW, third is Horch, and the fourth and last ring Wanderer
*******************************************************************************
Pull Strategy :-
*******************************************************************************
Advertisements in Paper, Tv, Business Magazines
Car’s will be displayed in AUTOEXPO before they are launched into the market
Audi will conduct OFF ROAD Rally's in Karnataka to display the cars Extreme off road features. .
Push Strategy :-
*******************************************************************************
Customers are given special Audi Merchandises like Watches, Key chains, Calendars and other Exclusive Items.
The salesman are given 1% incentives if they are able to sell above their targets.
*******************************************************************************
Product Line:-*******************************************************************************
Audi group produces Audi & Lamborghini brands
The Categories manufactures automobiles in 3 categories, which are-• The Executive Class1. Audi A42. Audi A53. Audi A64. Audi A75. Audi A8 (Full-size Luxury Car)
Sports class-1. Audi TT2. Audi R83. Audi TTS4. Audi TTRS
Sport Utility Vehicle (SUV) Range1. Audi Q32. Audi Q53. Audi Q7
The model Audi A3 a sedan is the cheapest Audi car available in India.
Priced Rupees 22,95,000 to 32,66,000,
the A3 comes in 3 diesel and 2 petrol variants with mileages of 20.38 kmpl and 16.6 kmpl for diesel and petrol variants.
Specifications:-*******************************************************************************
The standard features of all Audi cars include 6 airbags,
Rear parking sensors, leather seats,
A music system,
An auto AC and an onboard computer.
The Audi A4 sedan is priced Rupees 28,30,000 to 53,42,000 and comes in 1 petrol and 3 diesel variants with 8 speed auto transmission.
The sedan A6 in 2 petrol and 2 diesel variants is the first Audi vehicle assembled in India and launched in 2007.
This 7 speed auto transmission car has a maximum speed of 240 kmph and a GPS navigation system.
The Audi S4 sedan priced Rupees 51,11,000 is a petrol car with mileages of 10.5 kmpl.
The S6 sedan is a petrol car priced Rupees 87,33,000 has an 8 speed automatic transmission and a fuel efficiency of 10 kmpl.
The Audi A8L is the costliest Audi sedan in petrol and diesel versions priced from Rupees 1,12,95,000.
Sales In INDIA*******************************************************************************
Sales Quota :- 650 Cars per year
60 cars per month.
12-16 walk-in's in a day.
10-15 orders per week.
Enquiry :- 15 per day.
*******************************************************************************
Competition: -*******************************************************************************
Audi :- A4, A6, Q5, Q7 • BMW :- 3 Series, 5 Series, 7 series
Mercedes Benz :- C class, E class and S class
*******************************************************************************
Electric CAR:-*******************************************************************************
Audi is planning an alliance with the Japanese electronics giant Sanyo to develop a pilot hybrid electric project for the Volkswagen Group.
The alliance could result in Sanyo batteries and other electronic components being used in future models of the Volkswagen Group.
Concept electric vehicles unveiled to date include the Audi A1 Sportback Concept.
Audi A4 TDI Concept E, and the fully electric Audi e-tron Concept Supercar
Eco-friendly Initiatives: -*******************************************************************************
Audi aims to reduce its CO2 fleet emissions by around 25 percent based on 2010 till 2018.
In addition, all AUDI AG sites operate in accordance with the European Union’s new Eco Management and Audit Scheme (EMAS).
Features:-
The first Audi Q5 was for many years the world's best selling model in its class.
The Q5 has a strong base of fans and followers in Chennai
Mercedes- Benz’s cars are much more expensive than Audi’s cars, but they have the same quality.
Lamborghini Reventon Z as it is going to be one of the most expensive cars in the world.
*******************************************************************************
Monday 12 March 2018
PORCHE:- World's largest RACE car manufacturer:- GERMAN SUPERCAR :
*******************************************************************************
Porsche is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans.
*******************************************************************************
Founded in 1931 by Professor Ferdinand Porsche
Headquarter:- Stuttgart (Germany)
Porsche AG is headquartered in Stuttgart, and is owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE.
Porsche's current lineup includes the 718 Boxster/Cayman, 911, 918 Panamera, Macan and Cayenne.
Porsche, which started operations on India in 2012.
The Porsche Cayenne is one of the best-selling luxury SUVs in the world
Porsche presently sells five different cars in India that are Porsche 718, Porsche Cayenne, Porsche 911, Panamera and Macan.
state-of-the-art and technically innovative vehicles.
These Cars Keep Customers aspirational level high.
Abundance of performance features & driving pleasure.”
USP:- Extremely luxurious car
*******************************************************************************
Director Porsche India :- Pavan Shetty
Dr Wolfgang Porsche:- Chairman, Supervisory Board, Porsche AG
Deesch Papke, CEO of Porsche Middle East and Africa FZE
Wolfgang Porsche, Chairman Martin Winterkorn, President &CEO
*******************************************************************************
Competition:-
*******************************************************************************
1.Compitition in Electric Car
Mercedes-Benz,
BMW
Audi
Tesla
2. The new 2017 Porsche 911 GT3 competes against the likes of the Audi R8, Nissan GT-R and the Mercedes AMG GT R.
3. The next-gen Porsche Cayenne SUVs will globally compete with the likes of Audi Q7, BMW X5, Jaguar F-Pace, Range Rover Sport AND Mercedes-Benz GLE.
*******************************************************************************
INDIANS who OWNS
*******************************************************************************
Amitabh Bachchan white Porsche Cayman
Hrithik Roshan :- Cayenne.
Shahid Kapoor Cayenne GTS.
Narain Karthikeyan :- (2018) Porsche 911 GT3
Akshay :- Porsche Cayenne SUV
Bobby Deol
Suresh Raina
Kapil Dev
Farhan Akhtar
Imran Khan
*******************************************************************************
Dealers:
*******************************************************************************
Precision Cars India Private Limited was established as the official Porsche Importer for India in 2007
Porsche is India has 6 outlets and 8 service stations
New Delhi • Ahmedabad • Chandigarh • Chennai • Hyderabad • Kochi • Mumbai
*******************************************************************************
Porsche Boxter- Rs.57.26 lacs to 82.17 lacs.
2. Porsche Cayman- Rs.62.02 lacs to 93.99 lacs.
3. Porsche 911- Rs.1.15 cr to 2.89 cr.
4. Porsche 918 Spyder- Rs. 6.43 Cr.
5. Porsche Panamera- Rs. 1.26 cr to 1.83 cr.
6. Porsche Cayenne- Rs.62.91 lacs to 1.42 cr
911 GT3 in India at an exclusive showroom price of Rs. 2.2 crores.
Porsche sports car 718 Boxster Rs 85.53 lakh
Porsche sports car 718 Cayman in India :- and Rs 81.63 lakh
*******************************************************************************
Engineered for magic. Everyday.
Advertising Campaigns through the conventional media •
Enhancing Company Value through various CSR measures •
Participating in various Popular Racing Events
*******************************************************************************
PICK UP / SPEED:-
*******************************************************************************
Porsche 911 GT3 The car is available with a 7-speed automatic transmission that can get the car from 0-100 km/h in just 3.4 seconds. Porsche also
offers a manual transmission which has 0-100 km/h timing of 3.9 seconds.
The Porsche 911 GT3 is a beast of a kind and can hit the speed of 100 kms per hour from a standstill in just around 3.8 seconds.
The automatic gearbox variant can make it to a top speed of 318 kms per hour
*******************************************************************************
Success in the History:-
*******************************************************************************
One of the first assignments the new company received was from the German government to design a car for the people, that is a "Volkswagen".
This resulted in the Volkswagen Beetle, one of the most successful car designs of all time.
*******************************************************************************
Production Composition: -
*******************************************************************************
2,34,497 cars produced in the 2015 financial year,
31,373 (13.4%) were 911type models,
21,978 (9.4%) were Boxster and Cayman cars,
79,700 (34%) were Cayennes,
15,055 (6.4%) were Panameras
& 86,016 (36,7%) were Macans.
There were 375 918 Spyder models also reported.
The current Porsche model range includes
sports cars from the Boxster roadster
Flagship product, the 911.
The Cayman is a coupé
The Cayenne is Porsche's mid-size luxury sport utility vehicle (SUV).
A high performance luxury saloon/sedan, the Panamera (since 2009.)
*******************************************************************************
Models:-
*******************************************************************************
1. Boxter
2. Cayman
3. 911
4. 918 Spyder
5. Panamera
6. Cayenne
*******************************************************************************
Ecofriendly Initiative:-
*******************************************************************************
In July 2017, Porsche installed its first 350kW, 800V charging station, which the upcoming Porsche Mission E will use.
As of 2017, the Porsche charging station is the fastest electric vehicle charging station in the world,
being able to charge a Porsche Mission E up to 80% within 15 minutes.
Porsche is also currently working with other manufacturers to make Porsche charging stations compatible with other electric vehicles.
Luxury car maker Porsche, part of the Volkswagen group, will launch an electric vehicle (EV) in India in 2020.
Porsche had showcased the Mission E electric prototype in 2015 (Frankfurt motor show). Global launch will be in 2019.
Porsche has officially ended production of all diesel vehicles in the face of changing consumer demand and upcoming stricter emissions tests.
*******************************************************************************
first electric model
It is capable of running 500 km on a single charge
it can accelerate to 100 kmph from standstill position in just 3.5 seconds.
Porsche Mission E is expected to be launched in the global market in 2019.
*******************************************************************************
SALES FIGURES:-
*******************************************************************************
In 2016 alone, 32,365 vehicles were delivered worldwide.
In 2016, the company sold :- 401 units in India,
in 2017 (Jan-Dec).:-434 cars in
*******************************************************************************
Investment:
*******************************************************************************
Porsche is aiming to invest a huge $7.4 billion by 2022 for the development of electric powered performance cars and a large chunk of the total
amount will be invested for the development of Porsche Mission E that will challenge the Tesla Model S.
*******************************************************************************
MARKET SHARE:-
*******************************************************************************
Porsche had introduced models like Cayenne, Macan, Panamera, 718 series, Cayman, Boxstar, and the flagship 911 in India.
In the luxury segment & super luxury brands
Porsche has a market share - 1.2 and 1.5 %
Porsche sold 401 cars in the domestic market in 2017
Porsche, 70 per cent of its total sales come from the SUV segment while sports segment and Panamera contributes 20 per cent and 10 per cent respectively.
Porsche said that Delhi NCR is its biggest market, followed by Mumbai and southern market.
*******************************************************************************
Target Customers:-
*******************************************************************************
Psychographic Segmentation - Someone who lives a fast paced life, whose constantly on the move.
People who are sports enthusiasts.
• Have passion for sports car.
• People who believe in heritage.
• Rich businessmen and Royal families
elite and extremely prosperous customers
*******************************************************************************
Accessibility :-
*******************************************************************************
The company has eight service centres and six dealer outlets in the country.
*******************************************************************************
Marketing Strategy
*******************************************************************************
Coming up with innovative models.
Core Competency of all the Porsche products is Performance.
Target marketing towards younger consumer
Product Placement in Various things like movies, music videos, Gaming Industry etc.
*******************************************************************************
SPORTS CAR OBSESSION:-
*******************************************************************************
Porsche has a record 19 outright wins at the 24 Hours of Le Mans
Porsche is currently the world's largest race car manufacturer.
In 2006, Porsche built 195 race cars for various international motor sports events.
In 2007, Porsche is expected to construct no fewer than 275 dedicated race cars
(7 RS Spyder LMP2 prototypes, 37 GT2 spec 911 GT3-RSRs, and 231 911 GT3 Cup vehicles)
*******************************************************************************
Awards:-
*******************************************************************************
In a survey conducted by the Luxury Institute in New York, Porsche was awarded the title of "the most prestigious automobile brand".
Porsche won the J.D. Power and Associates Initial Quality Study (IQS) in 2006, 2009, 2010, and 2014.
In 2015, US News ranked the Macan as the best luxury compact SUV in its class.
*******************************************************************************
SWOT Analysis
*******************************************************************************
Strength
1.Brand presence and reputation across globe
2. Few car models but wide range of variants. Hence, gets an advantage of brand extension
3. Is a popular brand in the racing as well as the gaming industry
Weakness
1. Lacking presence in middle income segment which is expanding at a phenomenal rate
2.Very high maintenance and running cost in an extremely competitive luxury car market
Opportunities
1. Capitalize on exclusivity and increase sales
2. Future generation and concept cars
3.Increasing manufacturing facilities and distribution as well as servicing network
Threats
1. Government policies in some countries
2. Impending recession which may decrease purchasing power
3.Intense competition from automobile giants
*******************************************************************************
FEATURES:-
*******************************************************************************
Porsche is currently the world's largest race car manufacturer.
Diesel based sales made up just 15 percent of Porsche’s total worldwide sales
Porsche has achieved a new milestone by rolling out the one-millionth unit of 911 off the production line at the headquarters in Zuffenhausen, Germany.
Carrera S remains the most strategically important model in the product range and makes a huge contribution to maintaining Porsche’s position as one of the most profitable automotive manufacturers in the world.
The quality of the 911 is legendary and as such, over 70 percent of all 911s ever built are still ready to drive today.
*******************************************************************************
PORCHE:- World's largest RACE car manufacturer:- GERMAN SUPERCAR*******************************************************************************
*******************************************************************************
Introduction:*******************************************************************************
Founded in 1931 by Professor Ferdinand Porsche
Headquarter:- Stuttgart (Germany)
Porsche AG is headquartered in Stuttgart, and is owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE.
Porsche's current lineup includes the 718 Boxster/Cayman, 911, 918 Panamera, Macan and Cayenne.
Porsche, which started operations on India in 2012.
The Porsche Cayenne is one of the best-selling luxury SUVs in the world
Porsche presently sells five different cars in India that are Porsche 718, Porsche Cayenne, Porsche 911, Panamera and Macan.
state-of-the-art and technically innovative vehicles.
These Cars Keep Customers aspirational level high.
Abundance of performance features & driving pleasure.”
USP:- Extremely luxurious car
Key People:-*******************************************************************************
Director Porsche India :- Pavan Shetty
Dr Wolfgang Porsche:- Chairman, Supervisory Board, Porsche AG
Deesch Papke, CEO of Porsche Middle East and Africa FZE
Wolfgang Porsche, Chairman Martin Winterkorn, President &CEO
Competition:-
*******************************************************************************
1.Compitition in Electric Car
Mercedes-Benz,
BMW
Audi
Tesla
2. The new 2017 Porsche 911 GT3 competes against the likes of the Audi R8, Nissan GT-R and the Mercedes AMG GT R.
3. The next-gen Porsche Cayenne SUVs will globally compete with the likes of Audi Q7, BMW X5, Jaguar F-Pace, Range Rover Sport AND Mercedes-Benz GLE.
INDIANS who OWNS
*******************************************************************************
Amitabh Bachchan white Porsche Cayman
Hrithik Roshan :- Cayenne.
Shahid Kapoor Cayenne GTS.
Narain Karthikeyan :- (2018) Porsche 911 GT3
Akshay :- Porsche Cayenne SUV
Bobby Deol
Suresh Raina
Kapil Dev
Farhan Akhtar
Imran Khan
Dealers:
*******************************************************************************
Precision Cars India Private Limited was established as the official Porsche Importer for India in 2007
Porsche is India has 6 outlets and 8 service stations
New Delhi • Ahmedabad • Chandigarh • Chennai • Hyderabad • Kochi • Mumbai
PRICE:-*******************************************************************************
Porsche Boxter- Rs.57.26 lacs to 82.17 lacs.
2. Porsche Cayman- Rs.62.02 lacs to 93.99 lacs.
3. Porsche 911- Rs.1.15 cr to 2.89 cr.
4. Porsche 918 Spyder- Rs. 6.43 Cr.
5. Porsche Panamera- Rs. 1.26 cr to 1.83 cr.
6. Porsche Cayenne- Rs.62.91 lacs to 1.42 cr
911 GT3 in India at an exclusive showroom price of Rs. 2.2 crores.
Porsche sports car 718 Boxster Rs 85.53 lakh
Porsche sports car 718 Cayman in India :- and Rs 81.63 lakh
Promotion:- /Advertising :-*******************************************************************************
Engineered for magic. Everyday.
Advertising Campaigns through the conventional media •
Enhancing Company Value through various CSR measures •
Participating in various Popular Racing Events
PICK UP / SPEED:-
*******************************************************************************
Porsche 911 GT3 The car is available with a 7-speed automatic transmission that can get the car from 0-100 km/h in just 3.4 seconds. Porsche also
offers a manual transmission which has 0-100 km/h timing of 3.9 seconds.
The Porsche 911 GT3 is a beast of a kind and can hit the speed of 100 kms per hour from a standstill in just around 3.8 seconds.
The automatic gearbox variant can make it to a top speed of 318 kms per hour
Success in the History:-
*******************************************************************************
One of the first assignments the new company received was from the German government to design a car for the people, that is a "Volkswagen".
This resulted in the Volkswagen Beetle, one of the most successful car designs of all time.
Production Composition: -
*******************************************************************************
2,34,497 cars produced in the 2015 financial year,
31,373 (13.4%) were 911type models,
21,978 (9.4%) were Boxster and Cayman cars,
79,700 (34%) were Cayennes,
15,055 (6.4%) were Panameras
& 86,016 (36,7%) were Macans.
There were 375 918 Spyder models also reported.
The current Porsche model range includes
sports cars from the Boxster roadster
Flagship product, the 911.
The Cayman is a coupé
The Cayenne is Porsche's mid-size luxury sport utility vehicle (SUV).
A high performance luxury saloon/sedan, the Panamera (since 2009.)
Models:-
*******************************************************************************
1. Boxter
2. Cayman
3. 911
4. 918 Spyder
5. Panamera
6. Cayenne
Ecofriendly Initiative:-
*******************************************************************************
In July 2017, Porsche installed its first 350kW, 800V charging station, which the upcoming Porsche Mission E will use.
As of 2017, the Porsche charging station is the fastest electric vehicle charging station in the world,
being able to charge a Porsche Mission E up to 80% within 15 minutes.
Porsche is also currently working with other manufacturers to make Porsche charging stations compatible with other electric vehicles.
Luxury car maker Porsche, part of the Volkswagen group, will launch an electric vehicle (EV) in India in 2020.
Porsche had showcased the Mission E electric prototype in 2015 (Frankfurt motor show). Global launch will be in 2019.
Porsche has officially ended production of all diesel vehicles in the face of changing consumer demand and upcoming stricter emissions tests.
*******************************************************************************
Porsches Mission E, (2015 ) as a concept car*******************************************************************************
first electric model
It is capable of running 500 km on a single charge
it can accelerate to 100 kmph from standstill position in just 3.5 seconds.
Porsche Mission E is expected to be launched in the global market in 2019.
*******************************************************************************
SALES FIGURES:-
*******************************************************************************
In 2016 alone, 32,365 vehicles were delivered worldwide.
In 2016, the company sold :- 401 units in India,
in 2017 (Jan-Dec).:-434 cars in
Investment:
*******************************************************************************
Porsche is aiming to invest a huge $7.4 billion by 2022 for the development of electric powered performance cars and a large chunk of the total
amount will be invested for the development of Porsche Mission E that will challenge the Tesla Model S.
MARKET SHARE:-
*******************************************************************************
Porsche had introduced models like Cayenne, Macan, Panamera, 718 series, Cayman, Boxstar, and the flagship 911 in India.
In the luxury segment & super luxury brands
Porsche has a market share - 1.2 and 1.5 %
Porsche sold 401 cars in the domestic market in 2017
Porsche, 70 per cent of its total sales come from the SUV segment while sports segment and Panamera contributes 20 per cent and 10 per cent respectively.
Porsche said that Delhi NCR is its biggest market, followed by Mumbai and southern market.
Target Customers:-
*******************************************************************************
Psychographic Segmentation - Someone who lives a fast paced life, whose constantly on the move.
People who are sports enthusiasts.
• Have passion for sports car.
• People who believe in heritage.
• Rich businessmen and Royal families
elite and extremely prosperous customers
Accessibility :-
*******************************************************************************
The company has eight service centres and six dealer outlets in the country.
Marketing Strategy
*******************************************************************************
Coming up with innovative models.
Core Competency of all the Porsche products is Performance.
Target marketing towards younger consumer
Product Placement in Various things like movies, music videos, Gaming Industry etc.
SPORTS CAR OBSESSION:-
*******************************************************************************
Porsche has a record 19 outright wins at the 24 Hours of Le Mans
Porsche is currently the world's largest race car manufacturer.
In 2006, Porsche built 195 race cars for various international motor sports events.
In 2007, Porsche is expected to construct no fewer than 275 dedicated race cars
(7 RS Spyder LMP2 prototypes, 37 GT2 spec 911 GT3-RSRs, and 231 911 GT3 Cup vehicles)
Awards:-
*******************************************************************************
In a survey conducted by the Luxury Institute in New York, Porsche was awarded the title of "the most prestigious automobile brand".
Porsche won the J.D. Power and Associates Initial Quality Study (IQS) in 2006, 2009, 2010, and 2014.
In 2015, US News ranked the Macan as the best luxury compact SUV in its class.
SWOT Analysis
*******************************************************************************
Strength
1.Brand presence and reputation across globe
2. Few car models but wide range of variants. Hence, gets an advantage of brand extension
3. Is a popular brand in the racing as well as the gaming industry
Weakness
1. Lacking presence in middle income segment which is expanding at a phenomenal rate
2.Very high maintenance and running cost in an extremely competitive luxury car market
Opportunities
1. Capitalize on exclusivity and increase sales
2. Future generation and concept cars
3.Increasing manufacturing facilities and distribution as well as servicing network
Threats
1. Government policies in some countries
2. Impending recession which may decrease purchasing power
3.Intense competition from automobile giants
*******************************************************************************
FEATURES:-
*******************************************************************************
Porsche is currently the world's largest race car manufacturer.
Diesel based sales made up just 15 percent of Porsche’s total worldwide sales
Porsche has achieved a new milestone by rolling out the one-millionth unit of 911 off the production line at the headquarters in Zuffenhausen, Germany.
Carrera S remains the most strategically important model in the product range and makes a huge contribution to maintaining Porsche’s position as one of the most profitable automotive manufacturers in the world.
The quality of the 911 is legendary and as such, over 70 percent of all 911s ever built are still ready to drive today.
*******************************************************************************
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