Sunday 14 April 2019

Why Indian smartphone companies failed

Why Indian smartphone companies failed

Indian companies like Micromax lava iPhone Intex Intex where once very popular but today nobody is asking him nobody is purchasing this product this phones are not seen in the market by anybody this phones are vanished from the market what might happen with these companies because these companies where on the growth pattern on the rise few years before but completely vanished today

Because in 2010 and early 2011 these companies were making lot of growth and lot of buzz in the market and India smartphone market was completely new that time people wear find their first smartphone Samsung Sony LG HTC bringing their Android smartphone and in India that time I phone used to come but at very high cost and that time new new models and new new branch when coming to the Indian market but the problem was every smartphone was costlier and nobody was selling smartphone below 10000 rupees and most of the Indian population they would wanted to purchase the smartphone below 10000 and the whole market watch rent below 10000 so Indian companies observe this phenomena observe the space and they were started during normal smartphone in China we have original design manufacturer so these Indian companies approach original design manufacturer in China and ask them to prepare cheap smartphone for them and assemble will be happening or will happen in India just you shop and send it by courier

shipping of these smartphones required to India and Indian company used to keep only logo or brand on it and used to purchase and used to add some apps and some software so these Indian companies they don't have any manufacturing facilities in India so they used to go to the China make a deal and come to come back to the India and to sell the product so the phone which is available in India the same phone is also available in China and these Indian companies they don't have research and development messages for any software support so if you purchase once the phone you will not get second time software update and the phone you received from China original design manufacturer you will get the same phone but these people wear offering these Indian smartphone manufacturing companies without free dual sim so everybody was interested because customers requirement is like that

the companies which were Indian companies which manufacturing smartphones that looking like smartphones of LG Samsung HTC Apple so people were not able to distinguish this small changes and their price was also very less when this phone's came to India people started crying and the demand of these phones started increasing in India so India smartphone market started growing rapidly and in India online market online selling market was also increasing so there was a Flipkart and Amazon so Indian phones India smartphone manufacturing companies to sell online and offline both but people use to purchase this phone offline

in 2014 Moto g release one smartphone which was exclusively available on Flipkart online shopping so people started buying phone from there and it was very cheap phone so it got so much of popularity and very short period of time you still good then the same phone was available in 20000-25000 and Moto g for offering at 4 at 12000 due to online sales

second important thing happened that MI 3 launched in 2014 which was giving so many features in terms of camera operating system and other other extra features at very low low cost at 2014 which is available in the phones which cost 2000 25000 26000 30000 so it was a great phone and people like it and it was sold online it was a flagship phone and these similar specification you used to get in Samsung Nexus phone


after that redmi 1S launch in India at 5999 at 6000 rupees you were getting so many features and so many benefits this is the cheapest phone in India at that time

at that time at price of 6000 very poor quality phones where available in the market and the 8 megapixel camera 1.6 megapixel front and 1GB RAM so quad core 1.6 gigahertz processor all these features are available with this redmi 1S so people started purchasing this like hotcakes and in this software software update is also available so people use to get lot of software updates and operating system updates so MI UI update was also available in that after every update phone used to get lot of different apps and softwares

After that moto e2 and Moto g release launch in India

Flash sale is also in the discussion and which was used by the customers

they were people who use to purchase online the smartphone and used to give opinion give review by looking at these opinion and others started purchasing online market also started growing and people started believing in online purchasing of smartphone and these online phones are cheaper and having loaded with lots and lots of benefits and features


Oneplus also start selling their products online Asus also start their selling their product online Asus started with info series
Some brands where success and transfer failures



Indian smartphone manufacturing companies where that time offering good features with less price of these phones where smartphones where are live cells where are live because of offline sales they started this India smartphone manufacturing company started coming to online front

Micromaxstarted selling their phones online and they started giving lot of benefits and lot of features and try to copy oneplus but they could not read failed because the quality of the Micromax was not that good as compared to oneplus smartphones and describe to copy important features but it could not because the because of poor quality and poor quality spare parts and raw material used in smartphone

In online Indian manufacturing smartphone manufacturing companies where growing but in offline something happened which was not expected and Indian smartphone manufacturing companies lost totally the cells in on in offline


In offline oppo and vivo and oneplus launched this smartphone capture the Indian market they a positive Ltd on the promotion front deposited on the advertising. They concentrate on the distributor front wholesaler retailer they give lot of discount they started giving lot of promotional material to the distributor they started offering giving lot of support to the the retailer wholesaler they started and asking lot of sports and other events which are happening in the society and these phones are offering good features Atlas cost and they capture the entire market and they literally thrown out the Indian smartphone manufacturing companies

it can be said that these Indian smartphone manufacturing companies today also can we survive but they have to they have to come with the strong hardware smartphone and good operating system which will give updates and they have to create Hive there to create a promotion and they will survive they will get benefit they will get a revenue and profit or loss because India also still has use jujus market for smartphone

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