Saturday 16 October 2021

Marketing - Case Study - CASE STUDY - PHILIP KOTLER MARKETING MANAGEMENT - MBA -

 Marketing - Case Study 


https://www.youtube.com/watch?v=fnECIbuouHM
 HSBC BANK - CASE STUDY

https://www.youtube.com/watch?v=Mph4Hf8UN-o
 SOUTH WEST AIRLINES - CASE STUDY -

https://www.youtube.com/watch?v=cz9DrTt8YeE
 ACCENTURE - CASE STUDY -

4 PHILIPS CASE STUDY - MARKETING MANAGEMENT - PHILIP KOTLER - ALL
ABOUT PHILIPS -
 https://www.youtube.com/watch?v=Fa69gV_awwM

https://www.youtube.com/watch?v=CK1IuDONL8Y
 HARLEY DEVIDSON - CASE STUDY - MARKETING MANAGEMENT - MBA- PHILIP KOTLER-

https://www.youtube.com/watch?v=s0Zx_NuhdSQ
 GE GENERAL ELECTRIC - CASE STUDY - PHILIP KOTLER MARKETING MANAGEMENT - MBA -

https://www.youtube.com/watch?v=DvRdY3EtNd0
 ACCENTURE - CASE STUDY - MBA MARKETING - PHILIP KOTLER -

https://www.youtube.com/watch?v=--TbnrBKP8U
 SABIC -  CASE STUDY -

https://www.youtube.com/watch?v=wsaeqJms4FY
 SALESFORCE COM

10 https://www.youtube.com/watch?v=G4zTYGpUmus
 WALMART - CASE STUDY- MBA MARKETING MANAGEMENT - PHILIP KOTLER -

11 https://www.youtube.com/watch?v=VVo4nytmMFo
 AIR ARABIA - MBA MARKETING MANAGEMENT - PHILIP KOTLER -

12 https://www.youtube.com/watch?v=m20eKYL1bzI
 LOREAL PARIS - CASE STUDY - MBA MARKETING MANAGEMENT - PHILIP KOTLER

13 https://www.youtube.com/watch?v=8LwgckaUJRI
 VIRGIN - MBA MARKETING MANAGEMENT - CASE STUDY- PHILIP KOTLER - ALL
ABOUT VIRGIN - FACCTS -

14 https://www.youtube.com/watch?v=0UsQEIgcaQM
 PROCTER AND GAMBLE - MBA MARKETING MANAGEMENT - PHILIP KOTLER - ALL ABOUT P&G

15 https://www.youtube.com/watch?v=AJ_Gp9CXhmw
 LOREAL PARIS - CASE STUDY - MBA - MARKETING MANAGEMENT -PHILIP KOTLER-

16 https://www.youtube.com/watch?v=qL9DmecYFvA
 TESCO - case study - MBA marketing management - philip kotler

17 https://www.youtube.com/watch?v=1ChbKUp73mU
 TWITER - CASE STUDY - MBA MARKETING MANAGEMENT - PHILIP KOTLER -

18 https://www.youtube.com/watch?v=KnvNOjI_yV8
 Evian - CASE STUDY - MBA - Marketing management - philiip kotler-

19 https://www.youtube.com/watch?v=gtmZhRZR3rQ
 CLUB - MED - CASE STUDY- MBA - MARKETING MANAGEMENT-

20 https://www.youtube.com/watch?v=3pP5lPGLYwI
 Starbucks - Case Study- Marketing Management- MBA- Philip Kotler--

21 https://www.youtube.com/watch?v=R-fkFN1p2Qk&t=512s
 AUDI-CASE STUDY-MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION

22 https://www.youtube.com/watch?v=DgvoBRSVZyM
 RED BULL - MBA MARKETING MANAGEMENT - MBA MARKETING MANAGEMENT BY
PHILIP KOTLER BOOK 15TH EDITION

23 https://www.youtube.com/watch?v=6_YML-RpkDo
 HUL- MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION

24 https://www.youtube.com/watch?v=2LjVPLw69VI
 IKEA - MBA -Marketing Management -Philip Kotler-

25 https://www.youtube.com/watch?v=HYQfgXVTq8I
 Samsung - Case study - Marketing management - philip kotler - MBA
MARKETING MANAGEMENT BY

26 https://www.youtube.com/watch?v=Wbc5BIVjmVA
 Amazon Case Study- MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION

27 https://www.youtube.com/watch?v=PPLh0S-YXII
 Elctrolux - MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION

28 https://www.youtube.com/watch?v=ug2Al0IOxL0
 Apple i-phone - Case Study - Successful Marketing Management- MBA
MARKETING MANAGEMENT BY

29 https://www.youtube.com/watch?v=q8N_5QhqbxI
 VIRGIN GROUP-

30 https://www.youtube.com/watch?v=Ebuv_PAGInc
 Hallamrk case study


31 https://www.youtube.com/watch?v=o1DKmwoS5QQ
 AMAZON - MBA Students -Marketing management PHILIP KOTLER- All About-
Easy Languauge


32 https://www.youtube.com/watch?v=u_AH1vGQkUI
 Toyota Case Study

33 https://www.youtube.com/watch?v=LRDiEwlK90I
 Gillete case study

34 https://www.youtube.com/watch?v=RaviETDENdw
 Ferrero Case Study

35 https://www.youtube.com/watch?v=o7_8wEPg1OY
 Disney  Case Study

36 https://www.youtube.com/watch?v=dZdVkjFcWHE
 IKEA CASE STUDY

37 https://www.youtube.com/watch?v=4z6I3wpU7uw
 EMIRATES CASE STUDY

38 https://www.youtube.com/channel/UCoZp1osHt38R8FMTs9YQMiQ/videos
 ELECTROLUX case study

39 https://www.youtube.com/watch?v=FNZqLfrUh6o&t=107s
 Microsoft case study

40 https://www.youtube.com/watch?v=Ai5yk-ORK9Q
 Google case study

41 https://www.youtube.com/watch?v=78phOHxJ_Uk
 Nike  case study

42 https://www.youtube.com/watch?v=CaqSAe2B2gI
 COCA COLA Case Study

43 https://www.youtube.com/watch?v=YfeFtm-R14U
 NESPRESSO Case Study

44 https://www.youtube.com/watch?v=3XS9zbN7OIY
 Philips Case Study


45 https://www.youtube.com/watch?v=bJAn3OlJZG4
 Yelp Case Study

Saturday 31 July 2021

31st AUGUST 2021 - NEWS

 31st AUGUST 2021  - NEWS


1) The Union Health Ministry has announced 27% reservation for the OBCs (Other Backward Classes) and 10% quota for the Economically Weaker Sections (EWS) in the All India Quota (AIQ) scheme for undergraduate (UG) and postgraduate (PG) medical / dental courses (MBBS / MD / MS / Diploma / BDS / MDS) from 2021-22 onwards.
▪️Ministry of Health and Family Welfare 
Founded :- 1976
HeadQuarter - New Delhi
Minister of Health and Family Welfare - Shri Mansukh Mandaviya

2) On the occasion of International Tiger Day on Thursday, Union Minister for Environment, Forest and Climate Change Bhupender Yadav announced that 14 tiger reserves in India have received accreditation of the Global Conservation Assured Tiger Standards (CA|TS).
➨ CA|TS is a globally accepted conservation tool that sets best practice and standards to manage tigers and encourages assessments to benchmark progress.

3) The UP government is providing interest-free loans to women’s self-help groups (SHGs) in rural areas for the purchase of four- and three-wheelers to generate employment under the Aajeevika Grameen Express Yojana (AGEY). 
➨The target is to provide 400 vehicles – goods/passenger carriers, mini four-wheelers and e-rickshaws. SHGs across the state have already purchased 265 vehicles under the scheme.
▪️Uttar Pradesh :- 
Uttar Pradesh Chief Minister -  Yogi Adityanath
Governor - Smt. Anandiben Patel
➨Chandraprabha Wildlife Sanctuary
➨Dudhwa National Park
➨National Chambal Sanctuary

4) Finance Ministry in association with MyGov India is announcing a contest to crowdsource the name, tagline and logo of the new Development Financial Institution. Participants can win cash prizes of up to five lakh rupees in each category. The last date for entries is 15th of October.

5) Delhi government has decided to send the names of doctors and healthcare workers for this year's Padma awards. 
➨the Delhi government has formed a screening committee that will screen the names in the next 15 days and recommend the names to the Delhi government.

6) India and Russia will hold the 12th edition of the joint military exercise at Volgograd city in Russia next month.
➨The exercise will include the conduct of counter-terror operations under the United Nations (UN) mandate by a joint force against international terror groups. The 13-day activity will include at least 250 personnel from both India and Russia. Volgograd is situated on Russia's western bank of the Volga river.
▪️Russia :- 
➨President - Vladimir Putin 
➨State Historical Museum in Moscow
➨Hermitage Museum
➨Russian Museum in St Petersburg
➨Kazan Kremlin in Kazan


7) The Bihar assembly passed a Bill to establish the first sports university of the state, where one-third of the seats will be reserved for women. All sports-related institutes, training centres and colleges of physical education in Bihar will be affiliated to this new university, which will be the country's sixth such varsity.
✸Bihar CM - Nitish Kumar
➭ Governor - Phagu Chauhan
➭Mangala Gowri Temple
➭Mithila Shakti Peeth Temple
➭Valmiki National Park

8) India cracked into the top ten list of agricultural produce exporters in 2019 with a significant share within the export of rice, soya beans, cotton and meat, according to a World Trade Organisation (WTO) report on trends in world agricultural trade in recent 25 years.
▪️World Trade Organisation :-
Headquarters - Geneva, Switzerland
Founded - 1 January 1995
Membership - 164 member states
➨Ambassador and Permanent Representative of India to the World Trade Organisation (WTO)- Brajendra Navnit

9) China's industry ministry has announced a six-month campaign to clean up what it says are serious problems with internet apps violating consumer rights, cybersecurity and "disturbing market order".

10) Tata Communications announced the launch of IZO financial cloud platform in India, that aims to enhance performance and security of organisations in the banking and financial services space.

11) The UK high court issued a bankruptcy order against the Indian businessman Vijay Mallya. The order will pave the way for a consortium of India banks led by the State Bank of India (SBI) to pursue a worldwide freezing order on Mallya’s assets in a bid to seek the repayment of debts owed by the liquor baron’s now-defunct company Kingfisher Airlines.

12) Minister Dharmendra Pradhan proposed to set up a National Research Foundation. It will be set up under National Education Policy 2020. 
➨The idea of setting up NRF is to strengthen the research ecosystem in India. NRF is being expected to act as an umbrella structure.


13) The Ramayana Circuit is one of the identified thematic circuits of 'Swadesh Darshan' scheme of the Ministry of Tourism under which 2 projects have been sanctioned. The Ministry has also sanctioned projects under Buddhist, Tirthankar, Krishna and Spiritual Circuits.

14) Manipur state government has decided to appoint Olympic silver medallist Saikhom Mirabai Chanu as additional superintendent of police (sports) in the police department. 
➨ The 26-year-old Khel Ratna awardee won the medal in the 49kg weightlifting category at the Tokyo Olympics. She is currently working in the Indian Railways.
▪️Manipur 
➨CM :- Nongthombam Biren Singh
➨Governor :- Najma Heptulla
➨Khonghampat Orchidarium
➨Loktak Lake
➨Keibul-Lamjao National Park


15) Indian-American Veena Reddy has been sworn in as the new mission director for US Agency for International Development (USAID). Reddy is the first Indian-American to be elected to this position.

16) A new mathematical analysis conducted by researchers from Indian Institute of Technology Guwahati (IITG) and IIM Bangalore has established a relationship between the carbon footprint of companies and the potential risks of investing in these firms.
▪️Karnataka:- 
CM :- Basavaraj Bommai
Governor :- Thawarchand Gehlot
Formation :- 1 November 1956
Language :- Kannada
Port :- New Mangalore Port

17) Vice Admiral Vinay Badhwar, AVSM, NM, Chief Hydrographer to the Govt. of India received the Alexander Dalrymple award from the British High Commissioner, Mr Alex Ellis at a presentation ceremony held at the High Commissioner’s residence today at New Delhi.

18) In Madhya Pradesh, the State Government has prepared the Ayush-based economic upgradation scheme "Devaranya Yojana" with the twin objectives of improving people's health and livelihood of tribals.
▪️Madhya Pradesh 
➨CM - Shivraj Singh Chouhan
➨Governor -  Mangubhai Chhaganbhai
➨Bhimbetka Caves
➨Buddhist Monument at Sanchi
➨Khajuraho Temple


19) Sri Lanka has proposed holding the BIMSTEC summit in early December. This will be the 5th such summit of the grouping. Sri Lanka is the chair of the grouping and had earlier proposed holding the summit in August.
➨The last summit took place in Kathmandu in 2018, with PM Modi and other regional leaders attending the meet. BIMSTEC or Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation has 7 members--India, Nepal, Bhutan, Bangladesh, Myanmar, Thailand, and Sri Lanka.

20) ITBP Director General S S Deswal has been given the additional charge of counter-terrorism force National Security Guard (NSG) as its incumbent chief A K Singh is going to retire on September 30.
➨Anup Kumar Singh, a 1985-batch Indian Police Service officer of the Gujarat cadre, was appointed the NSG Director General in October last year.

21) Indian Naval Ship (INS) Saryu, an indigenously built Offshore Patrol Vessel is undertaking coordinated patrol (CORPAT) with Indonesian Naval Ship KRI Bung Tomo from 30 to 31 July 2021. The 36th edition of CORPAT between India and Indonesia will also witness participation of Maritime Patrol Aircraft from both nations.
▪️Ministry of Defence :-  
➨Headquarters - New Delhi
➨Founded - 15 August 1947
➨Navy day - 4 December 
 ➨Chief of Defence Staff (CDS):- General Bipin Rawat
➨ Chief of the Navy Staff - Admiral Karambir Singh
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Thursday 29 July 2021

29 July important News - India - imp news in one line -

 


*Daily CA One Liner*                                             *29 July 2021*

📅 29 July : International Tiger Day
⏳ It Was Created In 2010 At The Saint Petersburg Tiger Summit In Russia
🇮🇳 India Now Has 2,967 Tigers , Growth In The 4th Cycle Of The Tiger Census Has Been 33%
🐯 Madhya Pradesh Saw The Highest Number Of Tigers That Is 526 (Karnataka 523)
📅 World Nature Conservation Day Is Observed On July 28 Every Year
📉 IMF Projects India's GDP Growth Rate At 9.5% For FY 2021-22 & 8.5% For FY 2022-23
👩 MD Of IMF : Kristalina Georgieva (Bulgaria) & Chief Economist : Gita Gopinath
🏢 International Monetary Fund (Founded In 1945 & HQ : Washington DC & 190 Members)
👤 Rakesh Asthana Has Been Appointed As Delhi Police Commissioner
📞 WCD Minister Smriti Irani Launched A Helpline Number For Women Affected By Violence
✅ A 24/7 Helpline Number For Women Affected By Violence : 7827170170
⛰️ Shehroze Kashif (19) Became The Youngest Person In The World To Reach The Summit Of K2
🇵🇰 Shehroze From Lahore Achieved The Feat Of Scaling The 8,611-Metre High Peak 
😔 Indian Badminton Legend Nandu Natekar Passes Away Recently
🇮🇳 He Was 1st Indian To Win An International Title (Sellanger International) In 1956
🏆 He Was Ranked 3rd In The World & Won Over 100 National & International Titles In His Career
✅ He Also Made The Quarter-Finals Of The Prestigious All England Championships In 1954
🏆 He Was Conferred With The Prestigious Arjuna Award In 1961
🏟️ He Had Also Represented India At The 1965 Commonwealth Games In Jamaica
👤 Najib Mikati Became Lebanon’s New Prime Minister With 72 Votes In Parliament
✅ He Served As Prime Minister Of Lebanon In 2005 And From 2011 To 2014
💰 Mikati Has Been Named The Richest Man In Lebanon In 2021 By Forbes
🎍 Assam CM H B Sarma Lays Foundation Stone Of Bamboo Industrial Park In Dima Hasao
✅ Project Will Be Implemented By The Ministry Of Development Of North Eastern Region 
💰 At An Estimated Cost At Rs 50 Crores , Over An Area Covering 75 Hectares
🤝 Central & South Asia Connectivity Conference 2021 Held At Tashkent In Uzbekistan
✅ Conference Was An Initiative Of The President Of Uzbekistan , Shavkat Mirziyoyev
🇮🇳 From India , EAM Dr. S. Jaishankar Led The Indian Delegations At The Event
🏏 Devdutt Padikkal Becomes The 1st 21st Centurion Born Indian Player To Debut In International Cricket
✈️ DM Rajnath Singh Is On A Three-Day Visit To Dushanbe , Tajikistan From July 27-29 , 2021
🤝 To Attend The Annual Meeting Of The Defence Ministers Of SCO Member States
💪 SCO Is The Largest Regional Organisation In The World In Terms Of Geographical Coverage & Population
✅ Covering Three-Fifths Of The Eurasian Continent & Nearly Half Of The Human Population
🇮🇳 India And Pakistan Joined SCO As Full Members On 9 June 2017
🏢 Shanghai Cooperation Organization (Founded On 26 April , 1996 & HQ : Beijing)
💰 BYJU's Has Acquired Singapore-Based Great Learning For $600 Million
🔶 Madhya Pradesh Govt Made " Devaranya " Scheme To Promote Ayurveda
💧 Puri Becomes India’s First City To Provide Quality Drinking Tap Water
🏦 Paytm Payments Bank Becomes First Bank To Issue 1 Crore FASTags In India
🏆 Vantika Agarwal Has Won The National Women Online Chess Title (9.5 Points)
✅ With 9 Points Arpita Mukherjee Of West Bengal Took The Second Spot
🏆 In Junior Open Section , Tamil Nadu’s VS Rahul Won The 1st Position With 9.5 Point
🔶 HM Amit Shah Launches Green Sohra Afforestation Campaign At Sohra
🤝 This Campaign Will Be Run By The Assam Rifles And The Meghalaya
✅ The Greater Sohra Water Supply Scheme Was Also Inaugurated By The Minister
😔 Former England Cricketer Mike Hendrick Passed Away Recently

Wednesday 5 May 2021

Niyo bank - cool and confident brand. - Digital banking fintech

  Niyo bank - cool and confident brand. - Digital banking fintech


 Digital banking fintech Niyo has launched two ad films, #JustCantWait and #WantMore, highlighting its recently-launched savings and wealth account, NiyoX, aimed at millennials and generation Z. The ad films target the newest demographic group/ followers and were launched on Hotstar during the ongoing Indian Premier League.

Advt. was launched on Hotstar website and mobile app on 30th April, during the ongoing Indian Premier League (IPL). 

Niyo aims to reach out to its 45 Million consumers through the Ad campaign.




Through these TVCs, NiyoX aims to catch the pulse of the millennials and genZ, who believe in the instant culture of having everything as quickly as possible and who are agile, curious, aspirational and never settle for anything less. 

The #JustCantWait and #WantMore campaigns encourage these youngsters to experience banking in a different way.




The ad campaign has been conceptualised by Sideways Consulting and executed by Picturewali, featuring OTT stars Ayush Mehra and Radhika Mehrotra.



 This generation #JustCantWait to get their hands on things they desire and for experiences they want to live. 

They don’t just want everything in an instant, they also #WantMore out of everything! 

So  launched these cool, quirky films to encapsulate the essence of NiyoX.


 NiyoX’s offerings are going to delight the youngsters and so all  need to do is to bring them alive in a charming manner. 

Hence, the creative idea was to pick moments from one such relatable, endearing couple’s life and link them to the product offerings. 

While Niyo is an efficient, tech-enabled finance offering, we don’t want to behave like a stodgy old-school bank. Instead,

Comany  wants to build a cool and confident brand.


The NiyoX banking app in partnership with Equitas Small Finance Bank helps fulfil those aspirations through its unique 007 banking that offers industry-best features 

such as - 0 balance savings account, 0 commission on mutual funds and upto 7% interest on savings – enabling the young customers to open the two-in-one savings and wealth accounts in only 100 seconds.


The new ad campaign has been conceptualised by Sideways Consulting and executed by Picturewali, featuring popular OTT stars Ayush Mehra and Radhika Mehrotra.


Credits


Creative agency: Sideways Consulting

Script:

Director: Abhijit Avasthi

Producer: Sharmista Nag

Production House: Piturewali


Thursday 29 April 2021

11 Wickets NEW ADVT CAMPAIGN -

 11 Wickets NEW ADVT  CAMPAIGN - 




 11 Wickets has released a series of films, featuring Pappinder Singh, the puppet to create awareness around its offerings. 

Along with the humanlike puppet, the campaign also features his roommate, a simple guy who takes 

everything the puppet says on its face without understanding it completely.

This banter between the guy's fascination for a particular food and Pappinder's animated outburst at this guy's simpleton arguments

 draws across an analogy between the unique features of 11 Wickets, creating memorable stories.

Conceptualised and executed by Shreyansh Innovation, the campaign

 has three films which are live across TV and all digital channels, including social media and OTT.



 When the agency came up with this thought of onboarding Pappinder Singh for the campaign, we instantly liked it, because it was very fresh in the advertising domain as a whole. 

We believe this approach will get a lot of people talking about our brand and also our brand ambassador.”




 Today advertising is dominated with the excessive use of celebrities, and the same goes when it comes to promoting fantasy league platforms as well. 

We wanted to move away from this clutter, and have a brand ambassador on board that people will truly relate to and remember for a long time."

Tuesday 27 April 2021

ASICS - ADVT - RAVINDRA JADEJA - BRAND AMBASSADOR -

 



WHAT IS ASICS?

Kihachiro Onitsuka founded ASICS in 1949 to nurture the youth of Japan through sports and contribute to the development of society. 

Today, 70 years later, that ideal remains engrained in ASICS, guiding COMPANY'S efforts to continuously develop innovative technologies,

products and services that improve the quality of customers’ lives. 

Our vision is to “Create Quality Lifestyle through Intelligent Sport Technology.” 

Based on that vision, COMPANY haS developed products that harness our accumulated expertise and technologies, 

winning the support of athletes worldwide and casual runners and underpinning our strong brand value today.

ince its founding in 1949, the ASICS Group has been committed to nurturing the world’s youth through sports in order to contribute to society

Kihachiro Onitsuka, grew the company from a basketball shoe maker in his home town—Kobe, Japan to the international sports company of today.

ASICS makes some of the best running shoes in the busines.

Most current models are $95. Most higher end shoes are $120 by all the brands and the more sophisticated models by Asics, Nike, etc can be around $180. Just buy the older model.s, but there are plenty of excellent shoes from other brands.

Annual Sales - 30 BILLION DOLLAR



VISION - Create Quality Lifestyle through Intelligent Sport Technology

Asics  is a Japanese multinational corporation which produces sports equipment designed for a wide range of sports.

The name is an acronym for the Latin phrase anima sana in corpore sano,

which translates as "Healthy soul in a healthy body". 

In recent years their running shoes have often been ranked among the top performance footwear in the market.

Products manufactured and marketed by Asics include footwear (sneakers, sandals), clothing (t-shirts, jackets, hoodies, compression garment, pants, shorts, socks), and accessories (bags, backpacks, caps).

Asics India has announced Ravindra Jadeja as their new brand ambassador.

With Asics’ brand philosophy of enabling A Sound Mind in a Sound Body, this partnership lends itself naturally to propagate a healthier lifestyle in order to connect with the technologically and momentum driven consumers, the company said.

Rajat Khurana, managing director, Asics India and South Asia, said, “We are elated to announce our association with the stellar Ravindra Jadeja from the Indian cricket fraternity with Asics India. We deeply admire and respect the consistency and commitment with which he has played on the field, demonstrating the core spirit and essence of any tough sport – determination and versatility. Ravindra’s limitless energy & inspiring potential weave seamlessly with our brand ethos to encourage people experience the transformative power of sport, not just on the body but on the mind. Through this wonderful partnership, we endeavor to both support and encourage people to experience the transformative power sports has to change one’s life in a positive and immensely meaningful way.”

"Asics has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. I deeply cohere with their vision and philosophy and hope that together we are able to drive a more relevant and meaningful change in the minds and lives of young athletes. Our aim is to improve participation of Indian youth in sports and I am confident of catalyzing a positive change in this direction with Asics. I am excited to begin this journey with the brand and working towards unlocking the unique power of sport to uplift our minds and bodies," Jadeja said.

Asics India’s partnership with Jadeja would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand during the upcoming IPL season, it added.

QUALITY OF SHOES

When you slip your foot into an ASICS shoe, you'll feel the plush, pillowy cushioning that seems to conform to your foot. Nike may be a narrow fit, but the shoes also provide a soft, comfortable, and smooth ride. Both brands have shoes that provide responsive cushioning that absorbs the shock of the footstrike.


Relationship with Nike

Nike, Inc., originally known as Blue Ribbon Sports, was founded to sell Onitsuka Tiger shoes in the US.

When Phil Knight visited Japan in 1963 shortly after he graduated from Stanford University, 

he was impressed by Onitsuka Tiger shoes with their high quality but reasonable prices. 

He immediately visited the Onitsuka Tiger office and asked to be their sales agent in the USA.

After a number of years, their relationship crumbled and both companies sued each other, 

with Nike retaining the naming rights to several shoes.

Kia MOTORS -

 Kia MOTORS - 



 Kia India is set to roll out a new ad campaign to showcase its refreshed brand identity. 

The South Korean multinational automotive manufacturer, known for its quirky advertising, this time around will be featuring a child’s wandering imagination in its new ad film.

 In the spot, the brand visualizes a future world from a child’s point of view. 

The new identity and the campaign ‘Movement That Inspires’ is first unveiled in India outside the company’s home country.


 As part of Kia- rebranding strategy, Kia-will focus on leading the future mobility revolution in India with premium products."


 The new brand identity is developed in line with our vision of building an evolved customer experience throughout their ownership journey."


The ad film, made by Innocean Worldwide India, will run on TV and across digital platforms.


 

Monday 26 April 2021

EuroKids




 EuroKids International aims to close gaps caused by pandemic, through new campaign

The campaign was conceptualised with creative agency, The Womb...





EuroKids International aims to close gaps caused by pandemic, through new campaignEuroKids International has launched a digital campaign ‘Right Start, Flying Start’, comprising a series of three videos urging parents to resume learning for their young ones. The campaign showcases a few ways a toddler should learn concepts of language, numbers, colours, etc., as this is the most important foundational year of learning. The ‘Right Start, Flying Start’ campaign was conceptualised with creative agency – The Womb.


There is irrefutable global evidence that the learning journey for children is the most rapid in the early years and the closure of early childhood education centres during the pandemic has resulted in a widening gap in learning for most children. In order to stem this, we want to encourage parents to consider remote learning for their children, so they can continue to achieve their developmental milestones. Children can stay indoors and learn with experienced educators and use a scientifically developed curriculum.” 

 Our understanding of parents’ mindsets with regard to early years of schooling revealed that these are considered as discretionary years of fun for kids. Working with the management, curriculum creators and teachers at EuroKids helped us understand that in fact some of the critical phases in a child’s learning journey are the early years in school. Taught the EuroKids way better prepares them to take on the academic challenges that come their way as they move through different grades. Our task in communication was to bring to the forefront the unique ways EuroKids teaches kids to give them this flying start.”

Manyavar - Manyavar and Mohey

Manyavar and Mohey have launched their latest campaign ‘Apno waali shaadi’, highlighting how the real emotions and happiness of families shine out more amidst the selective guests at weddings during the pandemic. It highlights such moments through a storytelling that is accompanied with vocals and music that strike a chord with the viewers.

Launched as a series of six TVC’s, these films highlight how weddings nowadays aren't about having hundreds of guests around, but family, loved ones and close friends around you, that makes it all the more special.



 Manyavar and Mohey as a brand has always believed that our communication should be of the highest standards when it comes to breaking the barriers and stereotypes of weddings. It also reflects our business objective of talking not just to the bride and groom, but also to their close relatives as our collection is for everyone and for every occasion.” 

 

 Manyavar and Mohey are known for celebrating weddings in a unique way. And for this campaign, the brand celebrates the rituals and traditions with a twist, where the unseen moments between different kinds of relationships shine through. That’s what makes it truly special."



 Weddings are today happening with limited audiences, but that's what has made it all the more special. Because now weddings aren't as much about attending to guests and following traditional protocols, as much it is about enjoying with your closed family and friends, without any inhibitions. That's where #ApnoWaliShaadi and #DulhanWaliFeeling step in and highlight such stories that portray weddings as more than just a function and more of a celebration."


Whirlpool of India -

 Whirlpool of India


Whirlpool of India has released a new TVC for their bottom mount refrigerator with AI technology, featuring Kriti Sanon and Tinu Anand highlighting the role of care-givers who demonstrate extraordinary care everyday by not trying to change their loved ones but by rather understanding them and adapting to who they are.



The film is a homage to caregivers who go to extraordinary lengths, every day, to take care of their loved ones. It depicts a story that captures a day in the life of Sanon and her Daadu, her beautiful relationship with him and how she lovingly adapts to her Daadu’s habits and quirks, through her little acts of care. It further shows that the AI technology in the refrigerator enables her to deliver such care.


Directed and executed by Lowe Lintas group, the film opens with Sanon taking out an ice tray from her Whirlpool Bottom Mount refrigerator. Her Daadu, back from his morning walk, brings with him a bag full of groceries, forgetting that he bought the same a day earlier. Sanon lovingly manages the situation and puts the extra groceries in the refrigerator which senses the unique usage pattern and the load within the fridge, to adapt and control its cooling performance. 


The film strings together such everyday vignettes from Indian households, where different people exhibit different habits, yet the Whirlpool refrigerator senses their usage patterns and adapts to make them all feel equally comfortable. The film will be rolled out across television, OTT (Hotstar) and social media platforms.


 At Whirlpool, we follow the philosophy of Everyday Care and believe that when you truly care for your loved ones,your partner, family or your close friends, you accept them as they are with their habits, their points of view and their quirks all that make them who they are. Delivering such extraordinary care requires something extraordinary like the AI technology in the new Bottom Mount refrigerator that automatically senses and adapts to your changing needs. “


COMPANY  felt that it takes extraordinary to deliver care day after day, both from the caregiver and the product. This was the start point of our campaign and the film for the most advanced Bottom Mount range of refrigerators from the brand. The extraordinary care is depicted through a heartwarming relationship between Kriti and her Daadu, how she cares and adapts to his needs. The refrigerator’s Adaptive Intelligence acts a perfect foil to her in adapting intuitively to her changing needs.”

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