BSNL TO PAY USERS FOR WATCHING ITS ADVERTISEMENTS...

 BSNL TO PAY USERS FOR WATCHING ITS ADVERTISEMENTS...

 State-run BSNL has partnered with a mobile advertising platform Infomo wherein customers will get reward points for allowing advertisements while making or receiving calls or sending SMSes. The reward points can be redeemed at various partner outlets.

The service, which will commence in July, is targeted at the around 25 million BSNL customers who use smartphones. About 15-20 per cent of the revenues earned from the advertisements will be shared with customers as reward points whereas the remaining 80 per cent will be shared by BSNL and Infomo. Call2Action Communications, which owns Infomo is in talks with various companies to join the platform.

BSNL’s new app has a WhatsApp 'rival', rewards for watching ads and more

consent from consumers will be taken for delivery of advertisements.

The app is available for non-BSNL users as well. Though they do not get all the app's features.

The app offers users to rewards for "viewing and engaging with nominated advertising campaigns."

These reward points can be redeemed on partner brands or get cash back to select digital wallets

BSNL claims to show users ads based of their interests and preferences.

The app lists 18 categories, including politics and arts and entertainment.

Users can opt-out of this reward programme any time. There's also an option to limit time and frequency of these ads.

 There are already over 5 million MyBSNL app downloads for Android and Apple devices.

As an added benefit of 'My BSNL Rewards membership' BSNL users will get access to AddFone service, which allows users to call and chat with members of their address book -- just like WhatsApp.

Users can also check their payments and transaction history within the app. 

The service can be availed through MyBSNL app and after signing up; users can select the kind of content they want to receive. Based on preferences, appropriate content will be automatically delivered to the mobile and customers will be eligible for multiple rewards. For example, based on the accumulated points, users could pay the monthly bill. Customers can also put a daily limit to the number of ads they want to see. The ads will also be interactive like if a customer is watching a promo of a film, he can book the tickets through the advertisement.

Ananda Rao, Founder and Director of Call2Action Communication said the platform was designed specifically for mobile operators wherein the services deliver interactive advertising and promotion content to mobile phones during routine everyday interactions such as calls, SMSes, alerts, notifications, beacons, and other location-based interactions.