Consumer Buying Behaviour-

Consumer decision making process will be discussing in this lecture

will see how many consumer customer for a person will decide to make a purchase decision about a product or service you just reminder call which which product you want to purchase that you have to give a lot of thought that of research

for example laptop bike or car anything which required you too buy a product or purchase a product with lot of thinking lot of research lot of analysis

In such cases we have to take lot of opinion lot of analysis where to for example we will consider that you have purchase a bike or laptop

Please consider your purchase bike

You must have heard that you don't have bike or bike is required for you for any purpose then you might have decided that I should I purchase a bike from a specific company like Honda hero Bajaj then what you might have done in second stage you might have asked your friends or family irregularly you must be asking and you must be checking things on the regular you might have seen the advertisement before or you might have purchase the bike which already used by the family members or by you in the family so you might have existing bike and your purchasing second copy or second model when you have all the information regarding this product you might start comparing the product look wise you might be asking or might think that Apache is good for by management with great splendor is good or by giving guarantee might think that Bajaj is good or you might think that performance of the TVS scooters are good so you might have given a ranking that it is budget for use of the utilisation of the bike aur design

after the person who might have made with a friend he might have given you some instruction or some opinion that a particular karizma bike we must be costly but it is a right decision and karizma bike might have a good pick up good mileage good look

Define you decide to purchase bullet Royal Enfield

In this case you might decide to things that bike is perfectly good and I am happy and in second case bike is not up to the mark and I am not happy there are 5 decisions of bhaiya behaviour process consumer decision

Decision making calling Prasad available or has to be considered first new regulation second inform information search the evaluation of alternatives for purchase decision and post purchase behaviour

Need recognition is a process of buying behaviour where person wants particular product or it might happen that earlier need watch in existence but right now somebody has motivated him need can be triggered internally or externally internally might be a person is hungry anymore something or external might be like you have seen the discount on the burgers or you might have seen the advertisement or we hold is of the burger

Two example can be you might have you might be discussing with your friends and you started feeling hungry or feminization or you want to eat something

Second stage information search it depends on you how much information you want to search regular items which are in daily use you don't need to 22 date of research aur information sir for example if you want to eat something you feel angry and you purchase something in nearby shop choices where your decisions were not frequently things are bad product are bought has to be taken with great care

tu jyada information we have to social process by commercial source in personal we have friends family neighbours in commercial advertising advertising sales and promotional videos YouTube

Evaluation of alternatives

When all the information is available and be you selected lot of options area to select one option like for some people design my world my matter

Hindi stage person has already decided to purchase a product just he was looking at some opinion from the friends and relatives but before making a purchase decision there are some rules to be followed by customer

Your friend has suggested that it because of servicing vehicle will remain good

Post purchase behaviour

Every person decision you make decision to buy a product and related things satisfaction.

It might happen that in garage with you power bike for some servicing at some repair but your condition is good your relations are good he will also prepare some unwanted awesome extra work also extra maintenance also

Consumer decision making a wire was to the everything and every aspect of the course

Role of marketing is not just to find out problems but find out solution to the customer and how to make customer loyal