Gionee :- how Gionee failed

Gionee

In this article we will discuss how Gionee becomes popular successful and four reasons how he hi for fail to satisfy the customer Gionee is a Chinese company whose start 800 started in 2002

Gionee headquarter is in Shenzhen China

In 2012 Gionee has 4.7 % market share in China

China smartphone market is very competitive so having 4.7 % market share is a very big thing in just 5 to 6 months new new companies smartphone companies are coming to China Gionee is known for the value for money products till 2016 it became the sixth biggest smartphone manufacturing company in China 

When Gionee launch elife s55 smartphone 18 became worse thinnest smartphone more than slim was the punchline

Slowly and gradually they become popular and for advertising the use actor actress and brand endorser

Gionee also launch their phones in 23 countries international and they had got international footprints then they launch sub brand uni

This brand launch 3 phones in 2 years phones very good but marketing or advertising promotion was poor so they have to close down this subsidiary

Gionee products are such a good product that they are copied by one of the American company blue and they used to sale those products and their name and we'll talk about Gionee India story

Gionee was the first company to came to India from China and deadtime oppo vivo and other phones were not there in the Indian market

Gionee used Alia Bhatt virat Kohli and Shruti Hassan to endorse their product

when other Chinese company started coming to India their market share has decreased Gionee market share has decreased

In 2018 they sold out all their asset and all there equipments to carbon and other companies in some few crores of rupees

Also decide agreement where these other mobile companies like carbon can use their brand Gionee brand name for next 10 years but right now Gionee is condition is very pathetic and it has got lot of loan and it will soon file bankruptcy I will tell you the four reasons because of which journey went bankrupt or fail in the Indian market first is Gionee never concentrated on profit Gionee focus was on gaining market share then profit making you also know that even if you have good market share if you are not making profit not so many days you will enjoy that market share soon you will be filled

Gionee was unsustainable because it was growing by its market share but not making any profit so how long they are going to sustain this by use of money operating income is required more and more on daily basis and not generating profit then at few after few days company field Gionee so told media that it was in loss since 2013 that means Gionee has become popular and since then it has in a current losses

Since 2013 2015 Gionee make loss of hundred crores per month

in between 2015 and 17 June was making losses of 200 crore Pawan so how long such a company making losses of crores of rupees per month will sustain

second reason being is there not launching sufficient for more products in the India and did not move forward with the speed that did not launch many products the launch products earlier in Chinese market and then letter on after much of time they were launching products in Indian market though he came to the India earlier or very e early

Show me oppo vivo launching product after every 2 3 months that place was not kept by Gionee within a very few days they used to launch the product which is launched earlier in Chinese Market

by the time Gionee launch product in Indian market after few days other companies like oppo vivo show me we use to launch superior product with superior technology within less price of Gionee used to make losses because of this

 Gionee was not having any differentiating factor

Only factories price p********** but after oppo vivo show me redmi coming to India that at factor also nullified or removed

Like Nokia they have very good quality and because of use of Android operating system they a give you very nice feel

MI has value for money e as a 5 line and they will giving mobile phone at very less price afterwards Gionee focused on selfie but later on open vivo took over the selfie market oppo vivo marketed advertise promoted themselves at each and every corner of the India and they also went through offline and started selling their product after that Gionee focus on super selfie and super battery Gionee focus on super battery because very less smartphone has long batteries

Gionee has nothing different from the other phone so slowly and gradually Gionee started losing its market share Gionee has nothing in each segment nothing special so he cannot able to separate himself from other mobile phones and he started his market share started.

Gionee also misuse is lot of investment Gionee so has used investment of Gionee for his personal use this was the report in media

So has lost 144 billion dollars in gambling at casino

That means Company situation was pathetic and companies owner of playing gambling and losing money Gionee is in bad Dept for loan of bad loan of 2.4 billion dollar their supplier has made a case on them China has freeze the stake of CEO in Gionee company 16 years old company was spreading diversifying itself in China and India and and wanted to start their operation globally internationally because of some bad people and bad decision is in that situation will see when and how Gionee will come back from this bad Dept and how it will stand himself in that situation