HOTSTAR SUCCESS STORY
In India cricket is considered as a
religion and not a game
There was a time when people don't
use to have TV
to watch India Pakistan cricket match
people use to go to neighbours and wash their television
Today is the era when people use to
watch videos anywhere like cricket matches movies web series television shows
this is possible because of
hotstar
Hotstar was developed only for the
Indian cricket matches viewers
some people may not have television
some people may not have electricity at that point of time that's why hotstar
becomes necessity
Hotstar car made people used and
behave differently for the watching videos
In 2015 Indian cricket match used to
start and same time digital India campaign was launched
That's why in India internet data and
smartphone rate slab decrease drastically
People used to get internet and
mobile very easily
In 2015 there was world cup cricket
to happen
it was thought that whole cricket
world cup series should be streamed or shown to the customer on their mobile
that's why they develop hotstar app
6 February 2015 hotstar was
officially launched
Within 6 days 10 lacs people
downloaded hotstar app
In world cup 2015 hotstar has 340
million views
After 10 days 20 lacs people have
downloaded this app
During ICC world cup hotstar got 340
million views
340 million views only came their
pictures watch cricket world cup
Hotstar was also weaving IPL and 200
million views hotstar hot got
Hotstar did not take any time to
become popular
Hotstar sun became big success
Hotstar was not complete without
matches
HBO purchase hotstar and given licence
Hostel used to show game of thrones
comedy Veep
Competitors of hotstar Amazon prime
Netflix ullu ALT Balaji
hotstar VIP is hotstar pricing model
in which we have to pay 365 rupees per year
And customer can watch all the videos
of hotstar
you can win a car and much more by
watching videos at hotstar in hotstar watch and play
Company also provide cashback of so
many other cells companies
Hotstar give so many offers to
attract customers
Hotstar have many content it in 17
different languages
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