Wow Skin Science ropes in Bhumi Pednekar as brand ambassador

 Wow Skin Science ropes in Bhumi Pednekar as brand ambassador

Wow Skin Science, the skincare and wellness brand, has announced its association with Bollywood actor Bhumi Pednekar, who is now the brand ambassador for the brand’s range of skincare products.

Known for persistent advocacy for climate change, Pednekar will now be the face of Wow Skin Science’s range of skincare offerings, featuring a multitude of products from cleansers and creams. Bhumi’s climate warrior sensibilities are a perfect match with Wow’s environment-friendly and sustainability-conscious brand ethics.

“What drew me towards this association with Wow Skin Science is that they have effective and high-quality products that are easily available and affordable across all target groups. ‘Clean & Green’ beauty has seen a surge in popularity and Wow is making it accessible to all. I’ve always believed that change begins with you and Wow provides the stepping-stone for that,” said Pednekar.

Madhur Acharya, senior manager – business development, Wow Skin Science, said, “As a business, we've always focused on a digital first strategy to reach out to the maximum number of consumers and have succeeded to a great extent. Our association with Pednekar is the next level of consumer engagement. Pednekar will support our skincare collection to resonate and inspire people all across the country.”