CONSUMER ROLES.

 

 CONSUMER ROLES.

MBA / BBA MARKETING MANAGEMENT 

QUESTION PAPER OCTOBER 2019    

            PUNE UNIVERSITY 

 Initiator :

 The Person Who Initiates The Process Buy.

Searching Out The Need For A Product.

E.G. The Growing Children Are Normally The Initiators

For Buying Latest Music Systems,

L.C.Ds, Plazrna Sets, D.V'd, Super Bikes, Watching Movie Etc.

 

Influencers :

The Person/Persons Who Influence The Selection Of Alternative.

They Are Generally Neighbors, Elders In Family, Respected

Person Of Family, Opinion Leader.

Advertisements And Promotions Also Acts As Influencers.

 

 

Deciders :

The Person Who Finally Takes The Buying Decision.

Generally, The Housewife Or The Head Of The Family

(Who Eventually Pay For The Product).

 

 

Buyers :

The Actual Purchase May Done By Any One Delegated To Do The

Job Of Buying.

 

 

Users :

 The Ultimate Users E.G. Health Drinks A-Re Consumed Buy The

Growing Children.