State the Scope of Coneumer Behaviour.

State the Scope of Coneumer Behaviour.

 

MBA / BBA MARKETING MANAGEMENT 

QUESTION PAPER OCTOBER 2019    

            PUNE UNIVERSITY 

  Product Analysls : Product analysis involves finding out information of

the product such as product type, shape, size, colour etc.

Product analysis enables a marketer to identify the unique feature in his product, highlight it and try to create a separate niche for it.

 CONSUMER ANALYSIS :

Consumer analysis is a key to marketing. Modern marketing concept revolves around the consumer. It is just not sufficient to satisfy the consumer, it is also necessary to delight them. For this, his preferences, tastes, expectations, income, culture etc. has to be understood properly.

 Competltive Analysis : Most successful marketers do not desire to beat the competition", but to make the competitors totally irrelevant to their

customers.

It involves offering such products and services, quoting such a price

and making it available at the doorstep of the consumer and thereby building

long-term relationship with the customers.

 Determination of Marketing Strategy : The determination of suitable

marketing strategy depends upon the study of various aspects of consumer

behavior.

 Conjoint Analysis: It is always necessary to measure the consumer

Preference before introducing any new product in the market.

The Preference be measured through conjoint analysis.