Explain Three Dimensional Concept Of Consumer.

 Define The Term 'Consumer'.

MBA / BBA MARKETING MANAGEMENT 

QUESTION PAPER OCTOBER 2019    

            PUNE UNIVERSITY 

Explain Three Dimensional Concept Of Consumer.   

The Literal Meaning Of The Word 'Consumer' Is 'A Person Who Consumes'. A Person Who Pays For Any Goods And Serwices, Is A Consumer.  Because He Is Getting Something Out Of Those Goods And Services. The Consumer Is A Person Is Satisfying His Needs, Wants And Desires With The Help Of Goods And Services. The Person Actually Gets Satisfied After Using The Particular Products/Goods Or Availing The Services.  In Simple Word, Consumer Can Also Be Termed As An 'User'.

  As A King :

Consumer Is Regarded As A 'King' In Modern Business. Consumer Has A Good Purchasing Power. Consumer Can Take The Decision Any Time As Per His Wish  In Today's World Of Business, Consumer Gets Top most Priority. The Consumer Is Treated Like A King Of The Market. Each And Every Seller From The Market Tries To Gain Maximum Satisfaction To The Consumer And Retain His Faith.

  As A Kingpin Of Democracy:

A Consumer Is Regarded As A Kingpin Of Democrary.

The Consumer Comes Together Collectively, To Put Pressure On The Government For Implementing Pro-Consumer Economic Policies

And Compels The Government To Make Laws For Consumer Protection, The Consumer Movement Prevents The Exploitation Of Consumers And

Develops A Sense Of Unity And Co-Operation Among Them'.

It Also Encourages Consumers To Fight Against Their Rights.

 As a Capital : 

Each and every activity of business is carried out to

satisfy the demands and wants of a consumer. For the survival  of the

business as well as for the financial growth of the organization,  

business has entirely dependent on the consumers.