State the nature of services - notes MBA / BBA MARKETING MANAGEMENT

 State the nature of services

MBA / BBA MARKETING MANAGEMENT

1. Services are those which are separately identifiable essentially intangible activities that provide wants satisfaction and that are not necessarily tied to the sale of the product or another service
2.  The production of services are spontaneous and the delivery is along with production schedule
3. Demand of services is fluctuating and its supply is inflexible
4. Ownership of any service is not possible
5. customer involvement in services is very high and the physical presence of customer is absolute necessary in most of the services
6. In providing services the type of technology used  is generally soft
7. Quality of services varies with time and person
8. In service industry the reaction of the consumer is spontaneous
9. The repairs facility is not available in services
10. The channel of distribution for services is shorter in length