State the Importance of Consumer Behavlour.

 

State the Importance of Consumer Behavlour

MBA / BBA MARKETING MANAGEMENT 

QUESTION PAPER OCTOBER 2019    

            PUNE UNIVERSITY 

Ans. : Impottance of Consumer Behaviour :

Consumer behaviour studies help marketer in product development.

Consumer behaviour studies help marketer in deciding the market to sell.

Consumer behaviour studies help marketer to segment the consumers in different groups.

Consumer behaviour studies help marketer to position his product to right segment.

Consumer behaviour studies help marketer to choose right channel of distribution (depending on the positioning of product).

Consumer behaviour studies help marketer to choose the right marketing communication strategy  

Consumer behaviour studies help marketer to choose the right type of promotion for the product.

Consumer behaviour studies help marketer to choose the right pricing for the product