Consumer vs Customer
MBA / BBA MARKETING MANAGEMENT
QUESTION PAPER OCTOBER 2019
PUNE UNIVERSITY
Consumer
Consumer is the one who consume the product or service
bought or purchased
by him.
Consumers have certain objectives while buying different items.
Consumers are normally an individual or family.
A consumer is the ultimate user of the product or service
Customers are the people or organizations of any particular brand, shop,
or
retail store.
Customer buy the products or services, generally for his own use or
for resale
Customers can be anv individual, or an organizational buyer.
A customer purchases and pays for a product or service.
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