Priyagold ropes in Kiara Advani as its brand ambassador

 

Priyagold ropes in Kiara Advani as its brand ambassador

 FMCG brand Priyagold has on boarded Bollywood actor Kiara Advani as its brand ambassador and celebrity endorser across their varied range of products.The brand has decided to avail the mass appeal and nationwide reach of the actress, for the brand's acceleration. She will thereby prove to be a significant aspect in connecting to the millions of consumers, following her.

Biscuits being household products are associated with family time and Advani has turned into a household name, fitting within the family values of Priyagold which makes this association natural. The brand believes Advani strikes the balance between the diverse demographic markets.

Advani’s appointment as the brand ambassador is a positive aspiration for the brand, that encompasses a follower base ranging from kids to older adults.

Shekhar Agarwal, director, Priyagold said, "Priyagold is extremely happy to welcome Kiara Advani on board as she perfectly fits the bill of the mass appeal as well as standing out amongst the crowd with her impeccably distinct qualities. We are glad she understands our vision and shows the same belief as our faith in her."

"I have fond memories associated with the brand, as a consumer myself, I have enjoyed the varied range of products it offers. It is a pleasure to be a part of the Priyagold family and not just relive those cherished moments but also try to deliver the faith I have in the products to a wider group," Advani said.

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Shekhar AgarwalKiara Advanifmcg brand priyagold