Bingo’s -MARKETING campaign -  ‘chilling’ contest  

Bingo, the snack brand known for its witty, youth-centric communication, has launched a new campaign titled ‘Chill With Bingo!’ The campaign is based on the insight that a lot of people have been ‘chilling’ at home lately given the situation at hand.

The campaign film features ‘Jeetu Bhaiya’ as a son, with Manurishi Chadhha playing the role of his father. The film explains to the consumers the mechanism of the contest weaved in with a light-hearted story.

To participate in the contest, consumers have to click a photo of themselves chilling with Bingo at home, and upload the same on Instagram using the hashtag #ChillwithBingo to stand the chance to win a prize.
 

“In tune with the ongoing cricketing season, there is a rise in the at-home snacking moments and Bingo looks forward to elevating these moments in a fun way and to enrich the consumers’ chilling experiences at their homes differently,” said ITC in a press release.

Along with digital and social media platforms, the campaign is currently live on popular GEC channels across India in 9 languages.