Scope of Consumer Behaviour

 Scope of Consumer Behaviour

MBA / BBA MARKETING MANAGEMENT 

                                QUESTION PAPER OCTOBER 2019    

                PUNE UNIVERSITY 

1. Demand Forecasting : Marketers can estimate the demand of their product if they know how would a consumer behave and react after seeing their product. 

 

2. Marketing: Consumer Behaviour helps to identify the need, expectations and problems of the consumers. Therefore, they can easily build the product having those functions which the consumers exactly want.

3. Advertising: Different consumers may have different opinions and reactions on certain form of advertisement. Therefore, Marketers can target the customers with most prominent form of advertisement as per their behaviour.

4. Human Behaviour: If marketers are aware about the human behaviour of there consumers and which factors influence their behaviour, then they can make their product 100% compatible with the requirement of consumer.