Tuesday, 9 April 2019
Royal Enfield Success Story
Those who purchase bullet all Royal Enfield says that if you want to purchase bike it must be Royal Enfield
That's why this bike is more more in numbers on the road and much more in the mind of all the hearts of people
The people may not have seen these days so many ads of Royal Enfield but but everybody knows the power of Royal Enfield and the attraction of Royal Enfield
Royal Enfield has cross of fans all over the world not only in India
brand loyalty of Enfield is so high that customers are ready to wait for so many months to buy new edition for new launch Royal Enfield is considered as in new Indian brand
Royal Enfield started 125 years ago in England or Britain then and later on it became Indian brand
This brand started by Albert Reddy and a w Smith in 1892 and that time the name was a d manufacturing limited which was preparing small parts of arms guns for the royal army of Britain under this company only in 1896 they form another company of the subsidiary whose name was then coined as the new Enfield cycle company this company was preparing cycles and its parts spare parts after few years company started to enter into new field
Company started 4 4 wheel cycle they entered into this category in 1901 they put a small engine on the cycle and the launch first motorcycle in which they put the engine of minarva company in 1903 was started car production the entered into car production totally new category because of car manufacturing small car manufacturing simple way into losses for next few years
Because of loss they sold this company to all days company and other company they started concentrating on the motorcycle in 1914 they got a breakthrough success they got the big contract to supply motorcycle to British army Royal army imperial Russian motorcycle also decided to purchase from this company only from Royal Enfield from here onwards Royal Enfield became the most popular two wheeler company in the world
Again in the second world war British army gives a big contract to Royal Enfield in second world war this motorcycle became very famous because it is used in so many numbers in second world war it was used in a large quantity in India Royal Enfield came to India in 1949 but people started recognising presence of our popularity of Royal Enfield increase from 1954 Indian government started using Royal Enfield bikes for police and army they order 800 motorcycles of 350 cc Royal Enfield in 1955 Enfield started partnership with the Madras motors it was India Britain companies partnership and in this way Royal Enfield started Madras motor first time sold Royal Enfield 350 cc bike they brought components of the Royal Enfield 350 cc from England in 1962 all the components of the Royal Enfield started to build in India but later on Enfield India I was in losses they were bankrupt in 1971 company has to close down but in India the motorcycle production was resume or not discontinued in India also Royal Enfield was making losses then they decided to sell this company to eicher motor merge with eicher motor the Siddharth owner of the company eicher motors started launching new models and on the promotion and advertising broad Royal Enfield back into business he made some changes in the design as per the modern customer requirement preferences and test of the customer Enfield motors arrange various rides difficult entertainment and and the challenging rights to there customers for the bikers because of this there is a unique race different craze among the customers for Royal Enfield
Today Royal Enfield is not sold only in India but 50 others countries also like America South Africa Australia extra in 2013 Royal Enfield sold 81004 for 6 minutes in 2014 Royal Enfield 123000 units in 2017 day launch classic 350 and classic 500 bike
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