Renault Success

Renault is India's fastest growing car manufacturing company but in initial days Renault has to suffer a lot because India's market is very competitive specially automobile market and it is very price in city market Renault learn from his failure and that's why he became the most successful will talk about Renault Renault with Mahindra and Mahindra came to India and launch login before few years back Renault company with Nishant and Mahindra launch Logan car all three have three different specialisations but still Logan fail badly There was a target of 2500 cars to be sold per month but these cars are very unsuccessful that they not even sold 500 per month There was 490 crores of Lost to this joint venture why login failed there was so many reasons for feeling login first is the launch logon as sedan car mid size and price sensitive low price car price wikiped as 4.5 lacs but India is very price in city market in that there was a competition with maruti Swift Swift dzire and Tata indigo they were very good and there offering very nice features at least price Ford ikon and Hyundai was also there in competition Logan was still very costly because login was manufacturing 85 50% companies in India and 50% bro because of that manufacturing cost of car was hai and 20% tax was applied to the cars which are more than 4 metre long Tata purposely make the car small by few centimetres to inches because of that they could pay only 80% of tax Indian looks Indian people like sporty look and slogans look was very old style outdated people do not like logins look it was very big failure and then they stop the partnership these three companies Nissan Renault and Mahindra they stop the partnership because of this failure this car is now sold under the name of Mahindra verito again with the Nissan Renault build the facility near Chennai and started producing new cars it launched few new cars but it was failure sedan fluence cars and SUV kohli's where launched then pulse car was also lodge these are the values that's why I thought that we should come with the news creativity which Indian customer wants problem was Renault price was high and there was no you think again Renault it with with Bajaj try to to prepare small car but they failed in 2012 Renault fate watch completely change when they launch duster car but for the disturb car to be launched they have done a lot of research all foreign cars SUV where costlier like 15 lacs and Indian companies Tata and maruti could sell the SUV in 7 to 8 7 2 9 lakh price range bekhudi sitapur City between this segment 7 lakh to 12 lakh CTET so they decided to bring new completely new SUV in this 7 lakh to 2 lakh range and it will have lot of features which Indian customer demanded and like it it it come up with the new compact segment new category Renault company is selling duster in Europe but in India there was more than 40 modification and Renault sale duster in its own name it took 2 yearsin five different states with 30 families they served that took the detailed information and then then lot of changes like for India they like a rugged looks for SUV because it is a status symbol but it looks like it must drive like sedan easily comfortably mileage should also be good real good conditioning and real good it is also required because most of the times driver is driving the car mobile charger is required for Indians ground clearance and extra suspension is required for Indian roads they provide ground suspension extra suspension and ground clearance they bring engine from the India to the Paris to make it more efficient and give more mileage the car was so popular that there there were so many orders and they stop the orders in between because of less capacity and to increase the capacity and to complete the first order to deliver again there was competition from food and ecosport that's why sales little bit decreased Now they decided to go for a small car which is below 3 lakh and having lot of volumes cell and the targeted but Hollywood you target and you achieve the target is differently Complete market below 3 lacks is owned by buy maruti and Hyundai because of that no other player of foreign players specially could achieve great success in this below 3 lakh segment it takes lot of expenditure or investment small care can be sold throughout the world and it gives lot of profit due to volume sale and we have to use local components to reduce the cost as soon as possible foreign companies think that if we invest more we will not get more written because of less unit value and and lots of investment Renault sees this as a good opportunity in this segment below 3 lacks this time they come up with the new design completely using different from maruti Suzuki Alto and Eon from Hyundai from the the experience of duster they give same look to the quit in below 3 lakh segment and you send future ground clearance increased 97% localised parts where used none other than maruti Suzuki could do this and they started giving very good features which is not expected in the segment touch screen digital speedometer ergonomics cabin or seat Bluetooth connectivity to save the cost by using the viper look was like SUV for kid they give awesome manage like 25 kilometre per hour later and it is launched in 2.75 lacs and there was huge competition in this segment both the cars were so much successful because Renault at same time at good time at good price the launch the car and they brought the same good product because for getting success for quit and duster they have done a lot of research they have done marketing in different form presentation medium they focus on digital medium because the target audience audience was using digital our social network they also launched speed app it shows virtual showroom in which you can see the car very closely or very nice day you can also pay 5000 rupees online and book the car floor 20000 booking from the app only the type with the paytm they can book the vehicle from the paytm in 2 weeks they got 25,000 car booking take to 15% market share in that its segment they are selling 5000 per monthcomplete market ability likes is own by Mardi and Hyundai because of that no other player for 14 play especially good at you great success invisibility Lexington big do my physics expenditure investment small kuykendahl road the world and it used lot of traffic due to volume say and we have to use local components tutoring the cost as McDonald as possible wouldn't companies things that if we invest mode ruler get Martin because of list you need to value and Laura finish mad at the Nazis this as a good opportunity in the second didn't realize this time big come up with a new design complete the news and different from Mars Suzuki Alto and Ian from Hyundai from the experience of the store they give same look to the crib in billet relaxing bed and you seem picture of ground clearance interest and isn't percent local eyes watch videos and another then Marty Suzuki could do this and this started giving very good features which is not expected in the second that's clean digital speedometer are gonna make giving us a Bluetooth connect 52 save the cost the you single life looks like SUV for the give awesome mileage like 25 kilometer put up later and it is not in 2.7 highlights and they're was used competition in the second Boulder, so much successful because retarded same time at good time at Good price the launch the car and they broad the same good product because for getting sex is for Creed and disturbed have done a lot of research using this technique they have reached all the areas of India and they could give very good service now Renault comes in top 10 market all the automobile brands market share of India now Renault has come in the top 10 list of automobile cars in India car manufacturer there are so many brands in India who cannot able to achieve good market share Renault in last 10 years to the 4% of market share next is they have to achieve forget 5% market share and by 2020 they want to come in top 5 manufacturers in India Renault got success because of the understood the customer requirement need customer need and they come up with the new market