Patanjali has disrupted FMCG sector aur industry

Patanjali Patanjali has disrupted FMCG sector aur industry patanjali within a short period of time reached to its maximum height and gained major market share and defeated large FMCG global players Patanjali has very unique feature that it is giving natural products Natural product USB was there flagship promotion But now others computers and FMCG global players initiated to provide natural products at par with patanjali prices or below that so that at patanjali Monopoly for patanjali uniqueness has diluted Patanjali sales mode of ghee flour health supplements toothpaste edible oil condiments Patanjali has received less success in noodles biscuit personal care chocolate and juice Patanjali core banking on getting competitive edge on natural herbal ayurvedic theme now other players are also providing natural herbal and ayurvedic products Colgate is providing herbal toothpaste HUL is providing relaunch of ayush brand and HUL also acquired indulekha hair oil open the patanjali what supply chain and distribution and slowly and gradually they are not unique and their identity of herbal ayurvedic and natural products was fading away there was no novelty in it Patanjali still can get for increase market share through defeating and taking over market share of unorganised sector Other brands are also providing natural ayurvedic and herbal products at at same price or less price It can be say that patanjali has lost the natural herbal ayurvedic plot Patanjali also tried too many things patanjali created huge demand but the demand cannot be full filled they did not have good supply chain and distribution Patanjali was also facing some internal issues at the organisation Patanjali also fall short of institutional supply chain not on time or there was a deficiency in internal supply chain Patanjali is now entering into garments and education industry all category Patanjali now acquired Ruchi Soya which is edible oil But still people says patanjali is able to disrupt are capable of disruption in FMCG sector Patanjali can give 30% discount and come up with the surprise dabur has three from patanjali because chyawanprash hair oil toothpaste honey where the products patanjali is good at operating at lower prices high quality other players who lost their migration to the patanjali gaining their market share from unorganised sector there was less impact for the damage has recovered from other FMCG global players