Tuesday, 30 April 2019

MAKEMYTRIP SUCCESS STORY




MAKEMYTRIP SUCCESS STORY

Deep kalra has I am Ahmedabad Management degree

He initially choose banking sector he took 8 years to understand what you actually want to do

You work for 3 years in ABN amro

he decided that I am not going to work life long here in banking sector

it took one year break to understand what you actually want to do after designing ABN amro

I received many good offers from the industry


He always wanted to do challenging work

for to be enter pila you must test some challenges some difficulties some obstacles some failures

Is next job was with Zee capital

You always wanted to do something different

It is the error when internet is just launched in India

When he hi researched in in tourism sector he came to know that in India there is no facility of online booking ticket

Did you send it to work in this direction

In 2000 to book the ticket and to search for the tourism destination is started makemytrip.com

Makemytrip.com used to book tickets of cheapest airways companies

He says at that time my age was 31 years

That time people not used to believe and trust online booking ticket

For some months founder and his to senior managers did not take salary and still keep working on the project

The thing which you get easily will not last long and those things which last long will not get easily


Now Indian railways also started online ticket booking

Now people experiences online

After few days MakeMyTrip started doing lot of business that founder has to do list the company on the share market

2016-17 companies revenue increased to 62 billion dollar

Which companies giving employment two thousands of people

Even if work is small make it so interesting that and so challenging that you will feel proud and you will enjoy itHotstar success story



HOTSTAR SUCCESS STORY


HOTSTAR SUCCESS STORY

In India cricket is considered as a religion and not a game
There was a time when people don't use to have TV
to watch India Pakistan cricket match people use to go to neighbours and wash their television

Today is the era when people use to watch videos anywhere like cricket matches movies web series television shows

this is  possible because of hotstar

Hotstar was developed only for the Indian cricket matches viewers

some people may not have television some people may not have electricity at that point of time that's why hotstar becomes necessity

Hotstar car made people used and behave differently for the watching videos

In 2015 Indian cricket match used to start and same time digital India campaign was launched
That's why in India internet data and smartphone rate slab decrease drastically
People used to get internet and mobile very easily
In 2015 there was world cup cricket to happen

it was thought that whole cricket world cup series should be streamed or shown to the customer on their mobile that's why they develop hotstar app

6 February 2015 hotstar was officially launched

Within 6 days 10 lacs people downloaded hotstar app


In world cup 2015 hotstar has 340 million views

After 10 days 20 lacs people have downloaded this app

During ICC world cup hotstar got 340 million views

340 million views only came their pictures watch cricket world cup

Hotstar was also weaving IPL and 200 million views hotstar hot got

Hotstar did not take any time to become popular

Hotstar sun became big success

Hotstar was not complete without matches

HBO purchase hotstar and given licence

Hostel used to show game of thrones comedy Veep

Competitors of hotstar Amazon prime Netflix ullu ALT Balaji

hotstar VIP is hotstar pricing model in which we have to pay 365 rupees per year

And customer can watch all the videos of hotstar

you can win a car and much more by watching videos at hotstar in hotstar watch and play 

Company also provide cashback of so many other cells companies


Hotstar give so many offers to attract customers

Hotstar have many content it in 17 different languages


HOTSTAR SUCCESS STORY


HOTSTAR SUCCESS STORY

In India cricket is considered as a religion and not a game
There was a time when people don't use to have TV
to watch India Pakistan cricket match people use to go to neighbours and wash their television

Today is the era when people use to watch videos anywhere like cricket matches movies web series television shows

this is  possible because of hotstar

Hotstar was developed only for the Indian cricket matches viewers

some people may not have television some people may not have electricity at that point of time that's why hotstar becomes necessity

Hotstar car made people used and behave differently for the watching videos

In 2015 Indian cricket match used to start and same time digital India campaign was launched
That's why in India internet data and smartphone rate slab decrease drastically
People used to get internet and mobile very easily
In 2015 there was world cup cricket to happen

it was thought that whole cricket world cup series should be streamed or shown to the customer on their mobile that's why they develop hotstar app

6 February 2015 hotstar was officially launched

Within 6 days 10 lacs people downloaded hotstar app


In world cup 2015 hotstar has 340 million views

After 10 days 20 lacs people have downloaded this app

During ICC world cup hotstar got 340 million views

340 million views only came their pictures watch cricket world cup

Hotstar was also weaving IPL and 200 million views hotstar hot got

Hotstar did not take any time to become popular

Hotstar sun became big success

Hotstar was not complete without matches

HBO purchase hotstar and given licence

Hostel used to show game of thrones comedy Veep

Competitors of hotstar Amazon prime Netflix ullu ALT Balaji

hotstar VIP is hotstar pricing model in which we have to pay 365 rupees per year

And customer can watch all the videos of hotstar

you can win a car and much more by watching videos at hotstar in hotstar watch and play 

Company also provide cashback of so many other cells companies


Hotstar give so many offers to attract customers

Hotstar have many content it in 17 different languages


YOU-TUBE HISTORY AND FUTURE


YOUTUBE HISTORY AND FUTURE

Those who have uploaded video and and Got the lacs of  likes & followers 

YouTubers are enjoying  monetary benefit from YouTube they got the the name and fame

14 April was the date when first video launched on YouTube.

Even after 14 years YouTube is having Monopoly in video video watching and uploading


Meet at the zoo was the first video uploaded on YouTube and his founder launch this video in in 2005 24 April
This video is water by 66 million people

Everyday lacs of videos are uploaded on YouTube and watchef by crores of people

Google purchased YouTube by 1.65 billion dollar

In India YouTube crazy is not over everyday 24 crores of people watch YouTube video

By 2023 YouTube video viewers will become 55 crore everyday

Out of 55 crore people 80% will have their existence on YouTube

There were only 16 channels above 1crrores in 2014 
How it is now 300 channels

There were many cases when in a single day people have become Rock stars and earning huge huge money

In 2018 top 10 YouTube channel has an18.5 million dollars
YouTube is good combination of earning money and entertainment


BSNL TO PAY USERS FOR WATCHING ITS ADVERTISEMENTS...


 BSNL TO PAY USERS FOR WATCHING ITS ADVERTISEMENTS...

 State-run BSNL has partnered with a mobile advertising platform Infomo wherein customers will get reward points for allowing advertisements while making or receiving calls or sending SMSes. The reward points can be redeemed at various partner outlets.
The service, which will commence in July, is targeted at the around 25 million BSNL customers who use smartphones. About 15-20 per cent of the revenues earned from the advertisements will be shared with customers as reward points whereas the remaining 80 per cent will be shared by BSNL and Infomo. Call2Action Communications, which owns Infomo is in talks with various companies to join the platform.



BSNL’s new app has a WhatsApp 'rival', rewards for watching ads and more

consent from consumers will be taken for delivery of advertisements.

The app is available for non-BSNL users as well. Though they do not get all the app's features.

The app offers users to rewards for "viewing and engaging with nominated advertising campaigns."

These reward points can be redeemed on partner brands or get cash back to select digital wallets

BSNL claims to show users ads based of their interests and preferences.
The app lists 18 categories, including politics and arts and entertainment.

Users can opt-out of this reward programme any time. There's also an option to limit time and frequency of these ads.

 There are already over 5 million MyBSNL app downloads for Android and Apple devices.

As an added benefit of 'My BSNL Rewards membership' BSNL users will get access to AddFone service, which allows users to call and chat with members of their address book -- just like WhatsApp.

Users can also check their payments and transaction history within the app. 

The service can be availed through MyBSNL app and after signing up; users can select the kind of content they want to receive. Based on preferences, appropriate content will be automatically delivered to the mobile and customers will be eligible for multiple rewards. For example, based on the accumulated points, users could pay the monthly bill. Customers can also put a daily limit to the number of ads they want to see. The ads will also be interactive like if a customer is watching a promo of a film, he can book the tickets through the advertisement.


Ananda Rao, Founder and Director of Call2Action Communication said the platform was designed specifically for mobile operators wherein the services deliver interactive advertising and promotion content to mobile phones during routine everyday interactions such as calls, SMSes, alerts, notifications, beacons, and other location-based interactions.


RELIANCE CAPITAL IS IN PROBLEM


 RELIANCE CAPITAL IS IN PROBLEM


Anil ambani is in problem, few of his companies are in Debt and heavy loan 

To pay the loan anil ambani has to sell his assets
Reliance home finance and Reliance capital commercial finance are about to go bankrupt

These two companies are facing credit rating downgrade


These companies try to attract new investment to save themselves


Reliance capital welcomes new fresh investment and also willing to give ownership of these companies to investors

RHFL RCFL shares selling will get 3000 crore investment

This amount could be more this investment could be more in terms of valuation

Reliance company has 50% stake in rhfl & 100% stake in a RCFL

After selling its stake Reliance company can have less than 50% ownership

After default of IL and FS there is a negative feeling pessimistic feeling towards it

HFL and rcfl has huge loan

RHFL has 17,000 crore loan
Rcfl has 16000 crore loan

Reliance capital is discussing investment plan with Indian and foreign companies or investors


There was a discussion with blackstone collide Brookfield and piramal group


Reliance capital shares very soon this deal will be a reality

Reliance capital says we can get much more investment than we required by these days

False then nobody will give them for the loan

Ada has loan more than 1 lakh crore


2 UNIONS WANT TO TAKE CONTROL OF JET AIRWAYS


2 UNIONS WANT TO TAKE CONTROL OF JET AIRWAYS


There is uncertainty about jet airways
Two unions of employees wanted to take over control, coordination &
monitoring of jet airways

Employee unions can gather investment fund of 3000 to 4000 crore
So that they can bid in the auction  for jet airways

This is the first time that any employee Union has come up with the investment plan and to take the control of any organisation

From 17th April jet airways grounded



Jet engineers welfare association has 500 members

Both unions have asked SBI senior official 2 carefully consider the proposal of investment into jet airways
This little was saying to SBI official on 29th April

unions want to start employee share program for five years from there we can earn 4000 rupees

From other companies can invest 3000 crore rupees

Will jet airways again fly will jet airways again make profits or will jet airway again dominate the market  is something to be watchedJet engineers welfare association has 500 members

Both unions have asked SBI senior official 2 carefully consider the proposal of investment into jet airways
This little was saying to SBI official on 29th April

unions want to start employee share program for five years from there we can earn 4000 rupees

From other companies can invest 3000 crore rupees

Will jet airways again fly will jet airways again make profits or will jet airway again dominate the market  is something to be watched

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