Platina comfortec 110 AARAM RATH- CAUSE MARKETING - CAUSE RELATED MARKETING

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Platina comfortec 110 AARAM RATH- CAUSE MARKETING - CAUSE RELATED MARKETING ***********************************************************************
Bajaj platina comfortec 110 bike is promoting the product through causal marketing cause related marketing social marketing in which Bajaj using kumbh Mela to promote their product It is part of course promotion it is also can be seen as social cause marketing ***********************************************************************
Bajaj claim that they have started toll free service for 28 days or 30 days in which more than 23 thousand people wear specially old age people taken to the main spot of kumbh Mela where they can take the bath in a river and safely they where taken back to their places of choice ***********************************************************************
Bajaj automobiles units promotion using the campaign the world's favourite Indian they want to say that Bajaj bike for Bajaj Auto brand is the world's best Indian brand we want to communicate their success to the people go to the customer in India and abroad which also symbolise their quality products and their acceptance worldwide and their vision for the global production export and global manufacturing ***********************************************************************
There is a tradition in Indian kumbh Mela kumbh Mela is a Holi gathering where people worship God and take a bath at specific bank of river at very specific place and there people meet with each other and exchange thoughts and cultural and traditional rituals ***********************************************************************
Most of the time this pilgrimage for old age people they use Chariot which is very uncomfortable and slow to reach there place of choice so this problem was recognised by platina comfortec 110. ***********************************************************************
So this time the provided service where few platina comfortec 110 bike and their drivers took old age people to the place of choice for the sangam river and this pilgrimage where very happy that they were helped out in difficult situation buy Bajaj platina 110 drivers and they are saying that this is special service and Bajaj selected platina because it is more comfortable so entire campaign and enter advertisement is on platina being a comfortable two wheeler bike ***********************************************************************
There they have taken a testimonies of pilgrimage that how comfortable the bike is and also testimony of driver of the field blessed and overwhelmed by the warm greetings of The pilgrimage and satisfaction through their feelings and emotions ***********************************************************************
1 pilgrimage said that I am visiting this place since last 15 years but this year because of platina 110 comfortec I could reach my home very comfortable Now there is nothing wrong in using such events search festivals such places and search cause to promote the product specially there actually providing service for the people so again Bajaj came closer to the customer and common man common people through their initiative through which people are help out to reach their places of kumbh Mela very comfortable ***********************************************************************
so this is master stroke and this is a good use of opportunity to promote there product now Bajaj has few more product like Bajaj pulsar and Bajaj discover but platina being not as successful as Bajaj pulsar and Bajaj discover the use platina for this purpose to promote at this this event so that they could gain more popularity for bajaj platina comfortec 110 ***********************************************************************
This is a good use of cause marketing and particular event and platina will remain associated with kumbh Mela Indian people are somewhat emotional people so they are getting connected therefore that trust the brand and therefore the mouth publicize the brand and thereby gaining lot of benefit to a particular brand ***********************************************************************