What is MARKETING-

What is marketing marketing as a term widely used in the management of business and in our day to day life that's why marketing is very important if you go back into the history you will find the existence of marketing in the beginning of Civilization it all started with the barter system when the buyers and sellers exchange their goods and services marketing as a topic first appeared in the first half of the 20th century with reference to distribution the process of distribution and the determination of price and the demand of supply demand and supply pave the way for the studies in the marketing that's why economics is the known as mother of marketing marketing is a very very simple term to understand Marketing is the process of understanding and meeting the needs of the customer fulfilling the needs of the customer as a marketer you need to identify the needs of the customer and fulfill the needs of the customer if you are able to identify the needs of the customer in a better way you are a good marketer it is very very simplea company can fulfill your unmet needs as well as maid needs if you are getting into some kind of new product category or if you are great getting into new service category then you are trying to fulfill the unmet needs but there are several product category and there are several services category where the services and products are already existing your you are going to need fulfill the needs already made by the various companies so so many times you will see that many companies will go for identifying the identifying the met needs and only few companies will go for identifying and fulfilling the animate news so that is the difference between the good company and a great company good companies will always fulfill the meat needs and great companies will always go for made needs as well as unmet needs you think about Facebook Apple Twitter Reliance you think about Nela Tata Wikipedia Facebook Twitter these companies are trying to fulfill the maid needs as well as unmet needs that's why this companies are of very very successful in the world in the India so many companies are doing the good job PVR Mahindra Tata all are equally successful by fulfilling the needs of the customer this is simplest way to need to understand Philip kotler definition he says marketing is all marketing is all about CCD vtp CCD vtp creating communicating delivering value target market and profit creating communicating delivering the value to the target market at profit objective of business is making profit Philip kotler is talking in terms of values so what do you mean by value value is all about benefits and cost if you are buying a product or if you are microservice Europe a lot of money once your pay money that becomes your cost wise you pay that amount you expect certain rent returns and benefits values all about cost versus very benefit if you are getting benefit more than cost then you are successful marketer Bose imported definition reported definition American marketing association defines marketing is the activity set of institutions and process for creating communicating delivering and exchanging offering that have value for customer clients partners and Society at large