PROMMOTION MIX - CHAPTER - NOTES

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Promotion MIX

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Elements of promotion mix elements are variables of promotion mix are as follows
marketing mix decisions must be made for influencing the trade channel as well as final consumer and organisation preparing to offering mix of products services and prices utilizes a promotion mix consisting of the following elements are variables
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A)sales promotion
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in the case of services the sales promotion techniques which are VARIED it and VARY in number
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a car Mechanic may offer a guarantee for repairs undertaken up to 3 months
a doctor mey charge less amount of free on the subsequent visit to encourage the patients loyalty in services
sales promotion techniques are used to observe their perishability characters example family discount offered by hotels in off season in which two children are under 12 are allowed free of charge and to overcome the problem faced by the customers in evaluating and judging the quality of before making the purchase
sales promotion techniques reduce the risk associated with the purchase

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B) advertising
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advertising is the art of influencing human action awakening of the desire to purchase product
it is a mass persuasion that is any form of publicity given to product or services at the expense of person who wants such publicity for bringing his products and services to the notice of the general public the real objective of advertising is effective communication between product
producer and consumer in other was the ultimate purpose underlying all advertising is increase awareness

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C) direct marketing
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Without using mark middleman marketing middleman selling goods to consumer is called direct marketing
telemarketing email catalogues interaction extra now merit direct market as use direct marketing to build a long term relationship with the customer that is relationship marketing
the relationship marketing marketing sales birthday card small gifts information materials extra hotels airlines build strong customer relationships through club programs direct marketing saves time and introduces consumers to enlarge large section of the merchandise build a continuous relationship with each customer it is more interested prospectus which have been the most profitable public relations department of the organisation and distribute the information and communication department of management to add a positive programs
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Salesforce

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companies paying huge amount on the basis on the business and sales force promotion tools these tools are used together business leads impress and reward customers and motivate the sales force to achieve greater heights through in case if cell contains are declared to induce sales force or dealers to increase their sales results overstated period with prices in the form of money tips gives to those who succeed
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