Sales promotion

Sales promotion meaning sales promotion includes personal selling advertising supplementary selling activities and supplementary selling activities in a broad sense promotion includes all those functions which have to do with the marketing of a product and all other activities to increase sales and expand the market sales promotion in a specific sense refers to the sales activities that supplement both personal selling and advertising and co-ordinate them and help to make them effective such as displays shows and exposition demonstration and other non recurrent selling efforts not enough not in the ordinary routine American marketing association definition by American marketing association objectives of sales promotion the following are the objectives of disseminating information information disseminating information disseminating information true salesman and dealers help to salesman to help salesman in selling more to the retailers and consumers third increasing sales the main objective of the sales promotion is to increase sales directly or with publicity through media advantages of sales promotion more acceptance most of the sales promotion devices like contest coupons premiums extra can be used faster than the other promotion methods such as advertisement effective sales support sales promotion policies are useful for personal and impersonal salesmanship it reduces salesman's efforts in prospective effective control the measures of the sales promotion and the management has effective control over the various methods unit cost search promotion is always the outcome of a large scale methods of large scale ceiling should be used