functions of advertising

re the functions of advertising may be classified as primary functions and secondary functions primary functions of advertising increase the sales advertising creates and stimulus demand opens and expands the market therefore it increases the sales of the product be providing dealers advertising helps to persuade dealers to maintain more and more stock of the goods advertise providing help to dealers it helps the wholesaler retailers and dealers to sell the advertised goods does the dealers can sell the goods quickly and can set and get more profits be creating insurance advertising helps to create insurance for the manufacturers business advertising creates brand image and ensures the manufacturer against business risk elimination of seasonal fluctuations it eliminates relations the season fluctuations seasonal fluctuations particularly for the seasonal products by describing their different uses during of seasons f of Turing advertising ensures the consumers better quality of goods the creation of confidence in the minds of the consumer or public for the products is done by advertising expansion of business advertising increases the demand for the commodities and this results in increased production raising standard of living advertising helps to raise the standard of living of the customer by increasing them to use new and better things at competitive rates secondary functions of advertising dissemination of information advertisement provide the necessary information regarding the product producer dealers salesman advertisement are very useful for dealers and salesman encouragement to salesman and lending of moral support advertising is very useful to salesman it helps to boost is moral due to increase volume of sales his income will also increase sense of belonging advertising often create good impact on workers who work in the factory producing advertised its impact on executives advertisement create a feeling among the executive and the administrative staff that they have some responsibilities towards the public creating a feeling of security a feeling of security develops among workers they feel that their job is permanent and they have better chances of promotion as business growth securing better employees the manufacturer can secure and appoint better employees due to advertising