Personal selling

Personal selling personal selling is a broader concept in which oral presentation is involved in converting one or more prospective buyers for the purpose of making sell it is marketing process in which consumers are personally persuaded for buying goods and services produced and offered by the manufacturer personal selling can be defined as personal or impersonal process of assisting for pursuing a prospective buyer customer to buy a commodity or service and to act favorably upon an idea that has commercial significance to the seller personal selling can also be regarded as an act of passing on the goods in exchange for the money received so it is also known as the direct selling or countably where the theme and the money cross the counter mechanical essential of effective personal selling knowledge of the company personal selling required thozha knowledge about the company's policies procedures image future target quality aspects of the product after sales service extra be knowledge of the product personal selling requires a complete and up to date knowledge of the product which is desired to be marketed it includes products strength quality weakness knowledge of the competition personal selling require up to date knowledge of the competition that prevails in the market knowledge of the prospective customers personal selling to become very effective must required knowledge about customers wants and their changing consumption pattern knowledge of the selling process also requires the complete knowledge about the various stages in selling process that is prospective representation and after sale services