Advertising media

advertising media a priest publicity this remains the most popular method of publicity today newspaper and magazine have become a part of cultural and political life of people now where is publicity takes two forms newspaper and magazines newspapers are brought largely for their news values as such they are appropriate for announcing new products and new additions to the existing product because of the frequency of publication they are also well suited to opportunity markets the various advantages maybe some has follows there is very NOOK and corner and hence coverage is high high frequency enables speedy preparation and publication of advertisement newspapers of for a lot of flexibility according to the convenience and necessity of the advertiser the shape and the size of advertisements could be changed advertising in newspaper is comparatively achieve method of advertising from the cost of point of you by inserting local advertisement in local paper the effectiveness of advertising copy could be tested visual appeals could be created the reputation of the newspaper is available to the advertiser's and their products also disadvantages visual effects may not be created in practice as the papers are usually printed on the chief news print the life of the newspaper is extremely short so frequent advertising is required there is a waste of circulation advertisement is carried out places where there is no market existing no possibility of creating a new market however this effect is avoided in local newspaper advertising local paper advertising says they have a concentrated coverage of limited area of uniformity in advertising requirements example rated prescribed for popular dehleez is high so advertisements have to be small in size newspaper maybe national Hindu anandabazar patrika or they may be local they are also categorised into morning papers evening papers the life of morning papers is more because they can read at anytime throughout the day while the lifespan of evening paper is short magazine another medium under the press publicity is magazines and journals they also offer good facility because magazines are read leisurely when The reader is mentally prepared to receive advertisement merits better production better reproduction of advertisements in newspapers larger duration of interest magazines are highly selective in nature and waste of circulation is avoided trade magazine reach specialised groups magazine advertising creates prestige reputation and an image of quality there is no crowded atmosphere of advertisements as in the case of newspaper because of small size of magazines the number of advertisement in the page would be one or at most two this increases appearance and makes the advertisements attractive demerits of LIC ability is the chief demerit preparation cost of magazine is high is advertising cost also would be high in elasticity the coverage of magazine and the coverage of the distribution of the goods may not be synchronised advertisements cannot be brought out in time as needed by the advertiser usually the preparation of magazine takes time and urgent advertising cannot be undertaken direct mail this method is direct in its approach and hence often referred to as direct advertising but it retains some of the characteristic of press advertising for instance here also printed materials are used to spread information merit merits of direct mail selectivity advantage network postal services the advertiser advertiser could reach any part of country because of the widest network of postal services advertiser reach any part of the country and have his message conveyed ability in creating a personal contact advertising is made for large masses where as direct mail is intended for the address only the message that cannot be given through advertisement could be managed by direct mail demerits it is not cheap especially when the printing and postal charges are high the preparation of the proper mailing list is not an easy job even the least prepared with utmost care would be become obsolete in short span it has not proved it supremacy in all fields forever it has proved to be ineffective in case of product which need personal examination however it is most suitable method in the field of publication of books readers digest and other popular publishing companies Adobe these methods most effectively outdoor advertising historical historical e it is the oldest form of advertising and remains the most common medium even today is publicity is basically indoor advertising as previous years papers are generally read indoor outdoor advertising project the message to a large number of people of heterogeneous interest as search the products that need avoid a pill use this method outdoor advertisement ameen for the moving population and provide the advantage advantage of reminding the people frequently of the product does it successfully incorporate the advantage of reputation found in good advertisement merits outdoor advertisement is capable of gaining more attention in office grade selectivity it could be used local originally anime nationally flexibility is present it is semi permanent was the board is exhibited it could be kept their for quite a long time it is very good medium to stress brand names and package identity coverage is greater low cost demerits it has to be prepared for detailed explanation is not possible low prestige the exact effect created on prospects is difficult to measure it could be used only as a supplementary form to other kinds of advertising for example it cannot be used for introducing a new product but it is effective for reminding of an existing product Audiovisual methods film advertising advertising could be effectively carried out through the use of motion pictures through it is it is comparatively a new medium it has become one of the most popular once this mail attributed to it's a feeling nature to all class of people merits coverage is quite why Apple is hemanth is a mail to all sections of people it is able to explain and demonstrate the use of product demonstrations make the product more appealing unacceptable it is never wasted has no advertisement can escape the tension it is stated that unless removing movie Goa deliberately talks to his neighbour or walks out of the theatre we cannot escape the advertising message demerits production cost and film of a film is high production cost of film restriction imposed against Sikh Siri screening film example there is censoring a film can only be shown to the people who come to the theatre the selection of people are outside the scope of search advertising for screening films the cooperation of the theatre is inevitable in editable crowding of such a advertisement films which is common noun makes the audience feel bored next next next next radio advertising merits coverage is widely coverage is very wide even illiterate people are covered psychologist are of the opinion that what is learnt through years is not easily forgotten the radio is advertising claims the advantage of memorising value does radio advertising claims the advantage of memorising value flexible it may be used as a national local level according to the need it is easily catches the attention of the people demerits demerits demerits all people do not on the radio set even if they own one large number of people do not care to listen to all programs advertising of the products unknown to the average listener often becomes a waste soaps powder extra are known to them but various industrial products are beyond their purview the more attractive program alone create interest among listeners there is a possibility that a listener me immediately forget product after announcement is over as there is a multiplicity of the advertisement in short time radio edit is radio advertisement are very brief and details cannot be elaborated there is no possibility of demonstration