Benefits of advertising CHAPTER NOTES

Benefits of advertising Benefits of advertising to the advertiser advertising broadens the knowledge of consumer with their of advertising consumers find and buy necessary products without waste of time the speed of the cells of commodities deficiency of labour in distribution increases and the cost of selling diminishes the benefits of advertising maybe narrated as follows increase sales volume on one hand it reduces the cost of production and on other hand it increases profit it helps easy introduction of products into the markets it helps to create an image and reputation not only of the product but also of the advertiser retail price maintenance is possible helps to establish a direct contact between manufacturers and consumers steady demand advertising brings stability in demand it measure as an aid in stabilizing production by encouraging buying when normal buying is slow benefits of advertising to the wholesalers and retailers advantages to wholesalers and retailers are also important it plays an important role in selling the wholesaler as well as the retailers take interest in dealing in advertise products wholesalers develop their own brands and advertise them in the same manner as the original manufacturer benefits of advertisement to wholesalers and retailers are easy sale of product scenes consumers are aware of the product and its quality it increases rate of turnover of stock its its supplements the selling activities the reputation created is shared by wholesalers and retailers I like it enables them to have product information benefits of advertising to consumer advertising stresses quality and very often reduces prices this forms and indirect guarantee to the consumers further more large scale production assured by the advertising enables to sell the product at low cost helps them to know where and when the product is available this reduces their shopping time it provides an opportunity to the customer to compare the merits and demerits of various substitute products this is perhaps the only medium through which consumer could know the various new uses uses of the product model advertisement are highly informative