Different forms of sales promotion

Different forms of sales promotion sales promotion techniques and methods sales promotion are mainly of two kinds they are consumer sales promotion these are the activities intended to educate or inform the consumers and those intended to stimulate the consumers following are the devices of consumer sales promotion samples free samples of a product in a small quantity are distributed to the consumer other customer to introduce a new brand or type or to expand the market the consumers get the chance to try the product and they can be familiar with the product generally this policy is used for low unit value products like toothpaste bath soaps daily food products extra coupons on is a certificate that reduces price where a consumer is entitled to save some amount on the purchase of specific product coupons are usually issue directly by the manufacturers through mail or through the retailers when a buyer gives a coupon to the dealer he gets the product at a lower price for example if original price of the product is hundred with a coupon 80demonstration demonstration can be arranged for newly introduced products for portable products for technical products food processor mixer grinders office machine extra through demonstration features and final points of the product can be described in effective manner money refund orders this offer is usually stated as a media advertising that the manufacturer will be refunding the full purchase price within a stated period if the buyer is not completely satisfied with the given product referred offer creates additional interest and increases cells consider billi Considerably Premium offer premium means offering a gift article along with the purchase of a product value of a give article depends on the value of the product purchase example instant coffee sold in reusable Java on purchasing one pair of executive shirt and pant I can be offered freely trading stamps premium in the form of trading stamp is given for purchasing in a particular shop number and value of the stems that the buyer received from seller depend on the value of the purchase contest contest different types of contest work visa organised for the customers which help to stimulate the buyers interest in the product in this contest participant compete for the prices on the basis of their skills or create ideas institutes takes the submit their names to be included in a drawing of prize winners and those who are lucky they get the chance of winning cash prizes free air travels or luxurious articles the different types of contents are beauty contest quiz contest contest to complete a slogan for suggesting a correct brand name Catalogue catalogue price list are also used as a sales promotion device which contain the details about the type and the price of the product of the particular form now a days pictures of small poster of the product are also given in this pamplets the main objective of the catalogue are to get orders for the company products to develop the recognition among buyers to get product recommendation to get request for the detailed information and so on catalogues can be offered in case of portable products electrical appliances or products for technical nature discounts or concessions discount result in a deduction from the original price of the production is generally offered for a temporary period to clear unsold stock or to offer seasonal and festival discounts for example tourism companies or hotels usually offer price reductions for a specific period displays and shows in a big showrooms and retail shops counter boards banners displays being displayed in speak and attractive pictures of a famous personalities using the product are arranged and decorated in a such a manner that a customer passing by can get attracted towards the product the main aim of using display promotion is to remind the customer about the product when he is about to purchase the product trade dealer sales promotion trade promotions are arranged by the manufacturers to stimulate the dealers of a wholesaler to stock and boost the manufacturer's product the main objective is to reduce how to induce middlemen to stock and promote the manufacturer's product and stimulate him to push his brand in the market dealer sales promotion provides the following selling devices advertising and display material there is a provision for free advertising and display material like banners display boards posters of the products to dealers and middle man there at the point of purchase po po at the point of Celsius depending on once you. The kind of display consumers when they are buying or actually spending their money Trade all dealer sales promotion arranged by the manufacturers to simulate the dealers next store demonstration retail demonstration are supplied by the manufacturers for the preparing and distributing the product as a retail sample sample written demonstration are supplied by the manufacturers for the preparing and distributing the product as a retail sample for example in case of nescafe instant coffee to consumers the demonstrator representative immediately distribute the sample for trial on the spot or demonstration regarding method of using the product is shown this helps the dealer in attracting customers and convincing them about the utility of the product buy back allowance a short term allowance is offered to dealers on each each case bail or other quantity of product purchased during a stated period of time the purpose of providing such allowances as to encourage repurchases of the product immediately after another tradedeal it is also offered at the distribution of new product to motivate and compensate the buyer for the trouble of adding the new product to his top advertising advertising and displays may be given by the manufacturer dealer for featuring his products in his newspaper advertisement radio programs dealers advertisement in the amount of due to him organised by the manufacturer and wholesaler or this device is used to stimulate and motivate distributors and their cell participate in the contest and the highest sale dealer wholesaler or retailer is given a reward premium gift for an order is a given to the retailer for certain quantities of goods purchased in cash or kindsometimes a special incentive in the form of cash is given to his salesman also to post the manufacturers goods Rajasthan competitors goods free goods this device is also used by the manufacturer to promote his dealer or middle Man 2 by his product in a large quantity sailors give certain amount of free goods to wholesalers and retailers at no cost to them which depend on the purchase of a stated amount of the same or another product trade Fair and exhibition trade exhibition and fears are also used for the sales promotion these pairs are arranged by the manufacturer in which he gives invitation to his dealers and wholesalers to attend is fair and exhibition where the special displays and fashion shows are arranged to introduced the maximum number of customers price of this is the most common form of trade promotion with manufacturer of a certain amount of discount to the middleman on the listed price of the product higher the discount higher is the incentive for the dealer to push the products in the market