Raymond Group-
Raymond Group is an Indian branded fabric and fashion retailer, incorporated in 1925.
It produces suiting fabric, with a capacity of producing 31 million meters of wool and wool-blended fabrics.
The group owns apparel brands like Raymond, Raymond Premium Apparel, Park Avenue, Park Avenue Woman ColorPlus, Kamasutra & Parx.
All the brands are retailed through 'The Raymond Shop' (TRS), with a network of over 700 retail shops spread across India and overseas, in over 200 cities.
In addition, the group also has business interests in readymade garments, designer wear, cosmetics & toiletries, engineering files and tools, prophylactics and air charter operations.
In 2019, Raymonds announced its venture into real estate business under Raymond Realty.
The new venture is poised to start with an investment of Rs. 250 crore (approx $36 million) in developing mid-income and premium housing units on 20 acres of land in the growing suburb of Thane.
Raymond group holds over 125 acres of land in this region
Welcoming the season of weddings, Raymond Ltd., India’s largest textile player, launched their latest campaign titled ‘Weddings by Raymond’. The 360 degree marketing campaign spells for its viewers the modern way of weddings. With its thought-evoking storyline, the campaign showcases couples and their families starting a new journey by embracing something new, be it a new definition of equality, a new culture, a new bond, and a beautiful new dream.
Raymond has launched its latest campaign titled ‘Weddings by Raymond’ welcoming the season of weddings.
The 360 degree marketing campaign spells for its viewers the modern way of weddings.
With its thought-evoking storyline, the campaign showcases couples and their families starting a new journey by embracing something new, be it a new definition of equality, a new culture, a new bond, and a beautiful new dream.
The campaign is conceptualised on the insight that weddings can unite cultures and beliefs.
It takes on an approach by narrating the experiences and cultures that has cemented many notions of weddings in India calling it stereotypical - like Punjabi wedding rituals that go on for 3 days, while a Malayali wedding is relatively short and sweet.
The ad depicts the mix of both cultures showcasing the purity in traditional rituals during the main ceremony.
The new communication has multiple facets, including a digital film that was unveiled and went live during the IPL and a film in multiple languages on television and OTT platforms across multiple genres, targeting the eligible grooms and family members.
Raymond has always redefined conventional outlooks through fresh narratives and iconic campaigns.
Weddings by Raymond is another such campaign that reiterates our modern take on existing perspectives depicting a beautiful and soulful narrative through the lens of a cross-cultural wedding ceremony.
And showcases the best-in-class wedding fabric offerings translating in varied silhouettes that aptly compliments the occasion, cultural nuance and regional flavours of the weddings in India”
Weddings don't just unite two souls, they unite families as well.
In India, weddings have the power to unite cultures and beliefs too.
Our experiences and popular culture have cemented many notions of weddings in India that have become stereotypical -
This wedding season, we wanted to reinterpret wedding ceremonies in a new modern avatar, making this uniquely Raymond.”
Weddings by Raymond is not only for the groom but for all the men in the family who want to nail an immaculate look with the most elegant, understated yet uniquely crafted and differentiated fabric offerings.
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