WHAT IS ASICS?
Kihachiro Onitsuka founded ASICS in 1949 to nurture the youth of Japan through sports and contribute to the development of society.
Today, 70 years later, that ideal remains engrained in ASICS, guiding COMPANY'S efforts to continuously develop innovative technologies,
products and services that improve the quality of customers’ lives.
Our vision is to “Create Quality Lifestyle through Intelligent Sport Technology.”
Based on that vision, COMPANY haS developed products that harness our accumulated expertise and technologies,
winning the support of athletes worldwide and casual runners and underpinning our strong brand value today.
ince its founding in 1949, the ASICS Group has been committed to nurturing the world’s youth through sports in order to contribute to society
Kihachiro Onitsuka, grew the company from a basketball shoe maker in his home town—Kobe, Japan to the international sports company of today.
ASICS makes some of the best running shoes in the busines.
Most current models are $95. Most higher end shoes are $120 by all the brands and the more sophisticated models by Asics, Nike, etc can be around $180. Just buy the older model.s, but there are plenty of excellent shoes from other brands.
Annual Sales - 30 BILLION DOLLAR
VISION - Create Quality Lifestyle through Intelligent Sport Technology
Asics is a Japanese multinational corporation which produces sports equipment designed for a wide range of sports.
The name is an acronym for the Latin phrase anima sana in corpore sano,
which translates as "Healthy soul in a healthy body".
In recent years their running shoes have often been ranked among the top performance footwear in the market.
Products manufactured and marketed by Asics include footwear (sneakers, sandals), clothing (t-shirts, jackets, hoodies, compression garment, pants, shorts, socks), and accessories (bags, backpacks, caps).
Asics India has announced Ravindra Jadeja as their new brand ambassador.
With Asics’ brand philosophy of enabling A Sound Mind in a Sound Body, this partnership lends itself naturally to propagate a healthier lifestyle in order to connect with the technologically and momentum driven consumers, the company said.
Rajat Khurana, managing director, Asics India and South Asia, said, “We are elated to announce our association with the stellar Ravindra Jadeja from the Indian cricket fraternity with Asics India. We deeply admire and respect the consistency and commitment with which he has played on the field, demonstrating the core spirit and essence of any tough sport – determination and versatility. Ravindra’s limitless energy & inspiring potential weave seamlessly with our brand ethos to encourage people experience the transformative power of sport, not just on the body but on the mind. Through this wonderful partnership, we endeavor to both support and encourage people to experience the transformative power sports has to change one’s life in a positive and immensely meaningful way.”
"Asics has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. I deeply cohere with their vision and philosophy and hope that together we are able to drive a more relevant and meaningful change in the minds and lives of young athletes. Our aim is to improve participation of Indian youth in sports and I am confident of catalyzing a positive change in this direction with Asics. I am excited to begin this journey with the brand and working towards unlocking the unique power of sport to uplift our minds and bodies," Jadeja said.
Asics India’s partnership with Jadeja would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand during the upcoming IPL season, it added.
QUALITY OF SHOES
When you slip your foot into an ASICS shoe, you'll feel the plush, pillowy cushioning that seems to conform to your foot. Nike may be a narrow fit, but the shoes also provide a soft, comfortable, and smooth ride. Both brands have shoes that provide responsive cushioning that absorbs the shock of the footstrike.
Relationship with Nike
Nike, Inc., originally known as Blue Ribbon Sports, was founded to sell Onitsuka Tiger shoes in the US.
When Phil Knight visited Japan in 1963 shortly after he graduated from Stanford University,
he was impressed by Onitsuka Tiger shoes with their high quality but reasonable prices.
He immediately visited the Onitsuka Tiger office and asked to be their sales agent in the USA.
After a number of years, their relationship crumbled and both companies sued each other,
with Nike retaining the naming rights to several shoes.
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