11 Wickets NEW ADVT CAMPAIGN -

 11 Wickets NEW ADVT  CAMPAIGN - 

 11 Wickets has released a series of films, featuring Pappinder Singh, the puppet to create awareness around its offerings. 

Along with the humanlike puppet, the campaign also features his roommate, a simple guy who takes 

everything the puppet says on its face without understanding it completely.

This banter between the guy's fascination for a particular food and Pappinder's animated outburst at this guy's simpleton arguments

 draws across an analogy between the unique features of 11 Wickets, creating memorable stories.

Conceptualised and executed by Shreyansh Innovation, the campaign

 has three films which are live across TV and all digital channels, including social media and OTT.

 When the agency came up with this thought of onboarding Pappinder Singh for the campaign, we instantly liked it, because it was very fresh in the advertising domain as a whole. 

We believe this approach will get a lot of people talking about our brand and also our brand ambassador.”

 Today advertising is dominated with the excessive use of celebrities, and the same goes when it comes to promoting fantasy league platforms as well. 

We wanted to move away from this clutter, and have a brand ambassador on board that people will truly relate to and remember for a long time."