Whirlpool of India -

 Whirlpool of India

Whirlpool of India has released a new TVC for their bottom mount refrigerator with AI technology, featuring Kriti Sanon and Tinu Anand highlighting the role of care-givers who demonstrate extraordinary care everyday by not trying to change their loved ones but by rather understanding them and adapting to who they are.

The film is a homage to caregivers who go to extraordinary lengths, every day, to take care of their loved ones. It depicts a story that captures a day in the life of Sanon and her Daadu, her beautiful relationship with him and how she lovingly adapts to her Daadu’s habits and quirks, through her little acts of care. It further shows that the AI technology in the refrigerator enables her to deliver such care.

Directed and executed by Lowe Lintas group, the film opens with Sanon taking out an ice tray from her Whirlpool Bottom Mount refrigerator. Her Daadu, back from his morning walk, brings with him a bag full of groceries, forgetting that he bought the same a day earlier. Sanon lovingly manages the situation and puts the extra groceries in the refrigerator which senses the unique usage pattern and the load within the fridge, to adapt and control its cooling performance. 

The film strings together such everyday vignettes from Indian households, where different people exhibit different habits, yet the Whirlpool refrigerator senses their usage patterns and adapts to make them all feel equally comfortable. The film will be rolled out across television, OTT (Hotstar) and social media platforms.

 At Whirlpool, we follow the philosophy of Everyday Care and believe that when you truly care for your loved ones,your partner, family or your close friends, you accept them as they are with their habits, their points of view and their quirks all that make them who they are. Delivering such extraordinary care requires something extraordinary like the AI technology in the new Bottom Mount refrigerator that automatically senses and adapts to your changing needs. “

COMPANY  felt that it takes extraordinary to deliver care day after day, both from the caregiver and the product. This was the start point of our campaign and the film for the most advanced Bottom Mount range of refrigerators from the brand. The extraordinary care is depicted through a heartwarming relationship between Kriti and her Daadu, how she cares and adapts to his needs. The refrigerator’s Adaptive Intelligence acts a perfect foil to her in adapting intuitively to her changing needs.”