Manyavar and Mohey have launched their latest campaign ‘Apno waali shaadi’, highlighting how the real emotions and happiness of families shine out more amidst the selective guests at weddings during the pandemic. It highlights such moments through a storytelling that is accompanied with vocals and music that strike a chord with the viewers.
Launched as a series of six TVC’s, these films highlight how weddings nowadays aren't about having hundreds of guests around, but family, loved ones and close friends around you, that makes it all the more special.
Manyavar and Mohey as a brand has always believed that our communication should be of the highest standards when it comes to breaking the barriers and stereotypes of weddings. It also reflects our business objective of talking not just to the bride and groom, but also to their close relatives as our collection is for everyone and for every occasion.”
Manyavar and Mohey are known for celebrating weddings in a unique way. And for this campaign, the brand celebrates the rituals and traditions with a twist, where the unseen moments between different kinds of relationships shine through. That’s what makes it truly special."
Weddings are today happening with limited audiences, but that's what has made it all the more special. Because now weddings aren't as much about attending to guests and following traditional protocols, as much it is about enjoying with your closed family and friends, without any inhibitions. That's where #ApnoWaliShaadi and #DulhanWaliFeeling step in and highlight such stories that portray weddings as more than just a function and more of a celebration."
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