11 Wickets NEW ADVT CAMPAIGN -

 11 Wickets NEW ADVT  CAMPAIGN - 

 11 Wickets has released a series of films, featuring Pappinder Singh, the puppet to create awareness around its offerings. 

Along with the humanlike puppet, the campaign also features his roommate, a simple guy who takes 

everything the puppet says on its face without understanding it completely.

This banter between the guy's fascination for a particular food and Pappinder's animated outburst at this guy's simpleton arguments

 draws across an analogy between the unique features of 11 Wickets, creating memorable stories.

Conceptualised and executed by Shreyansh Innovation, the campaign

 has three films which are live across TV and all digital channels, including social media and OTT.

 When the agency came up with this thought of onboarding Pappinder Singh for the campaign, we instantly liked it, because it was very fresh in the advertising domain as a whole. 

We believe this approach will get a lot of people talking about our brand and also our brand ambassador.”

 Today advertising is dominated with the excessive use of celebrities, and the same goes when it comes to promoting fantasy league platforms as well. 

We wanted to move away from this clutter, and have a brand ambassador on board that people will truly relate to and remember for a long time."

ASICS - ADVT - RAVINDRA JADEJA - BRAND AMBASSADOR -

 

WHAT IS ASICS?

Kihachiro Onitsuka founded ASICS in 1949 to nurture the youth of Japan through sports and contribute to the development of society. 

Today, 70 years later, that ideal remains engrained in ASICS, guiding COMPANY'S efforts to continuously develop innovative technologies,

products and services that improve the quality of customers’ lives. 

Our vision is to “Create Quality Lifestyle through Intelligent Sport Technology.” 

Based on that vision, COMPANY haS developed products that harness our accumulated expertise and technologies, 

winning the support of athletes worldwide and casual runners and underpinning our strong brand value today.

ince its founding in 1949, the ASICS Group has been committed to nurturing the world’s youth through sports in order to contribute to society

Kihachiro Onitsuka, grew the company from a basketball shoe maker in his home town—Kobe, Japan to the international sports company of today.

ASICS makes some of the best running shoes in the busines.

Most current models are $95. Most higher end shoes are $120 by all the brands and the more sophisticated models by Asics, Nike, etc can be around $180. Just buy the older model.s, but there are plenty of excellent shoes from other brands.

Annual Sales - 30 BILLION DOLLAR

VISION - Create Quality Lifestyle through Intelligent Sport Technology

Asics  is a Japanese multinational corporation which produces sports equipment designed for a wide range of sports.

The name is an acronym for the Latin phrase anima sana in corpore sano,

which translates as "Healthy soul in a healthy body". 

In recent years their running shoes have often been ranked among the top performance footwear in the market.

Products manufactured and marketed by Asics include footwear (sneakers, sandals), clothing (t-shirts, jackets, hoodies, compression garment, pants, shorts, socks), and accessories (bags, backpacks, caps).

Asics India has announced Ravindra Jadeja as their new brand ambassador.

With Asics’ brand philosophy of enabling A Sound Mind in a Sound Body, this partnership lends itself naturally to propagate a healthier lifestyle in order to connect with the technologically and momentum driven consumers, the company said.

Rajat Khurana, managing director, Asics India and South Asia, said, “We are elated to announce our association with the stellar Ravindra Jadeja from the Indian cricket fraternity with Asics India. We deeply admire and respect the consistency and commitment with which he has played on the field, demonstrating the core spirit and essence of any tough sport – determination and versatility. Ravindra’s limitless energy & inspiring potential weave seamlessly with our brand ethos to encourage people experience the transformative power of sport, not just on the body but on the mind. Through this wonderful partnership, we endeavor to both support and encourage people to experience the transformative power sports has to change one’s life in a positive and immensely meaningful way.”

"Asics has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. I deeply cohere with their vision and philosophy and hope that together we are able to drive a more relevant and meaningful change in the minds and lives of young athletes. Our aim is to improve participation of Indian youth in sports and I am confident of catalyzing a positive change in this direction with Asics. I am excited to begin this journey with the brand and working towards unlocking the unique power of sport to uplift our minds and bodies," Jadeja said.

Asics India’s partnership with Jadeja would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand during the upcoming IPL season, it added.

QUALITY OF SHOES

When you slip your foot into an ASICS shoe, you'll feel the plush, pillowy cushioning that seems to conform to your foot. Nike may be a narrow fit, but the shoes also provide a soft, comfortable, and smooth ride. Both brands have shoes that provide responsive cushioning that absorbs the shock of the footstrike.

Relationship with Nike

Nike, Inc., originally known as Blue Ribbon Sports, was founded to sell Onitsuka Tiger shoes in the US.

When Phil Knight visited Japan in 1963 shortly after he graduated from Stanford University, 

he was impressed by Onitsuka Tiger shoes with their high quality but reasonable prices. 

He immediately visited the Onitsuka Tiger office and asked to be their sales agent in the USA.

After a number of years, their relationship crumbled and both companies sued each other, 

with Nike retaining the naming rights to several shoes.

Kia MOTORS -

 Kia MOTORS - 

 Kia India is set to roll out a new ad campaign to showcase its refreshed brand identity. 

The South Korean multinational automotive manufacturer, known for its quirky advertising, this time around will be featuring a child’s wandering imagination in its new ad film.

 In the spot, the brand visualizes a future world from a child’s point of view. 

The new identity and the campaign ‘Movement That Inspires’ is first unveiled in India outside the company’s home country.

 As part of Kia- rebranding strategy, Kia-will focus on leading the future mobility revolution in India with premium products."

 The new brand identity is developed in line with our vision of building an evolved customer experience throughout their ownership journey."

The ad film, made by Innocean Worldwide India, will run on TV and across digital platforms.

 

EuroKids

 EuroKids International aims to close gaps caused by pandemic, through new campaign

The campaign was conceptualised with creative agency, The Womb...

EuroKids International aims to close gaps caused by pandemic, through new campaignEuroKids International has launched a digital campaign ‘Right Start, Flying Start’, comprising a series of three videos urging parents to resume learning for their young ones. The campaign showcases a few ways a toddler should learn concepts of language, numbers, colours, etc., as this is the most important foundational year of learning. The ‘Right Start, Flying Start’ campaign was conceptualised with creative agency – The Womb.

There is irrefutable global evidence that the learning journey for children is the most rapid in the early years and the closure of early childhood education centres during the pandemic has resulted in a widening gap in learning for most children. In order to stem this, we want to encourage parents to consider remote learning for their children, so they can continue to achieve their developmental milestones. Children can stay indoors and learn with experienced educators and use a scientifically developed curriculum.” 

 Our understanding of parents’ mindsets with regard to early years of schooling revealed that these are considered as discretionary years of fun for kids. Working with the management, curriculum creators and teachers at EuroKids helped us understand that in fact some of the critical phases in a child’s learning journey are the early years in school. Taught the EuroKids way better prepares them to take on the academic challenges that come their way as they move through different grades. Our task in communication was to bring to the forefront the unique ways EuroKids teaches kids to give them this flying start.”

Manyavar - Manyavar and Mohey

Manyavar and Mohey have launched their latest campaign ‘Apno waali shaadi’, highlighting how the real emotions and happiness of families shine out more amidst the selective guests at weddings during the pandemic. It highlights such moments through a storytelling that is accompanied with vocals and music that strike a chord with the viewers.

Launched as a series of six TVC’s, these films highlight how weddings nowadays aren't about having hundreds of guests around, but family, loved ones and close friends around you, that makes it all the more special.

 Manyavar and Mohey as a brand has always believed that our communication should be of the highest standards when it comes to breaking the barriers and stereotypes of weddings. It also reflects our business objective of talking not just to the bride and groom, but also to their close relatives as our collection is for everyone and for every occasion.” 

 

 Manyavar and Mohey are known for celebrating weddings in a unique way. And for this campaign, the brand celebrates the rituals and traditions with a twist, where the unseen moments between different kinds of relationships shine through. That’s what makes it truly special."

 Weddings are today happening with limited audiences, but that's what has made it all the more special. Because now weddings aren't as much about attending to guests and following traditional protocols, as much it is about enjoying with your closed family and friends, without any inhibitions. That's where #ApnoWaliShaadi and #DulhanWaliFeeling step in and highlight such stories that portray weddings as more than just a function and more of a celebration."

Whirlpool of India -

 Whirlpool of India

Whirlpool of India has released a new TVC for their bottom mount refrigerator with AI technology, featuring Kriti Sanon and Tinu Anand highlighting the role of care-givers who demonstrate extraordinary care everyday by not trying to change their loved ones but by rather understanding them and adapting to who they are.

The film is a homage to caregivers who go to extraordinary lengths, every day, to take care of their loved ones. It depicts a story that captures a day in the life of Sanon and her Daadu, her beautiful relationship with him and how she lovingly adapts to her Daadu’s habits and quirks, through her little acts of care. It further shows that the AI technology in the refrigerator enables her to deliver such care.

Directed and executed by Lowe Lintas group, the film opens with Sanon taking out an ice tray from her Whirlpool Bottom Mount refrigerator. Her Daadu, back from his morning walk, brings with him a bag full of groceries, forgetting that he bought the same a day earlier. Sanon lovingly manages the situation and puts the extra groceries in the refrigerator which senses the unique usage pattern and the load within the fridge, to adapt and control its cooling performance. 

The film strings together such everyday vignettes from Indian households, where different people exhibit different habits, yet the Whirlpool refrigerator senses their usage patterns and adapts to make them all feel equally comfortable. The film will be rolled out across television, OTT (Hotstar) and social media platforms.

 At Whirlpool, we follow the philosophy of Everyday Care and believe that when you truly care for your loved ones,your partner, family or your close friends, you accept them as they are with their habits, their points of view and their quirks all that make them who they are. Delivering such extraordinary care requires something extraordinary like the AI technology in the new Bottom Mount refrigerator that automatically senses and adapts to your changing needs. “

COMPANY  felt that it takes extraordinary to deliver care day after day, both from the caregiver and the product. This was the start point of our campaign and the film for the most advanced Bottom Mount range of refrigerators from the brand. The extraordinary care is depicted through a heartwarming relationship between Kriti and her Daadu, how she cares and adapts to his needs. The refrigerator’s Adaptive Intelligence acts a perfect foil to her in adapting intuitively to her changing needs.”

Raymond Group- New Wedding Collection - New marketing / advt. campaign

 Raymond Group-

 Raymond Group is an Indian branded fabric and fashion retailer, incorporated in 1925. 

It produces suiting fabric, with a capacity of producing 31 million meters of wool and wool-blended fabrics. 

The group owns apparel brands like Raymond, Raymond Premium Apparel, Park Avenue, Park Avenue Woman  ColorPlus,  Kamasutra & Parx.

 All the brands are retailed through 'The Raymond Shop' (TRS), with a network of over 700 retail shops spread across India and overseas, in over 200 cities.

In addition, the group also has business interests in readymade garments, designer wear, cosmetics & toiletries, engineering files and tools, prophylactics and air charter operations.

In 2019, Raymonds announced its venture into real estate business under Raymond Realty. 

The new venture is poised to start with an investment of Rs. 250 crore (approx $36 million) in developing mid-income and premium housing units on 20 acres of land in the growing suburb of Thane. 

Raymond group holds over 125 acres of land in this region

 Welcoming the season of weddings, Raymond Ltd., India’s largest textile player, launched their latest campaign titled ‘Weddings by Raymond’. The 360 degree marketing campaign spells for its viewers the modern way of weddings. With its thought-evoking storyline, the campaign showcases couples and their families starting a new journey by embracing something new, be it a new definition of equality, a new culture, a new bond, and a beautiful new dream.

Raymond has launched its latest campaign titled ‘Weddings by Raymond’ welcoming the season of weddings. 

The 360 degree marketing campaign spells for its viewers the modern way of weddings. 

With its thought-evoking storyline, the campaign showcases couples and their families starting a new journey by embracing something new, be it a new definition of equality, a new culture, a new bond, and a beautiful new dream.

The campaign is conceptualised on the insight that weddings can unite cultures and beliefs. 

It takes on an approach by narrating the experiences and cultures that has cemented many notions of weddings in India calling it stereotypical - like Punjabi wedding rituals that go on for 3 days, while a Malayali wedding is relatively short and sweet. 

The ad depicts the mix of both cultures showcasing the purity in traditional rituals during the main ceremony. 

 The new communication has multiple facets, including a digital film that was unveiled and went live during the IPL and a film in multiple languages on television and OTT platforms across multiple genres, targeting the eligible grooms and family members.

Raymond has always redefined conventional outlooks through fresh narratives and iconic campaigns. 

Weddings by Raymond is another such campaign that reiterates our modern take on existing perspectives depicting a beautiful and soulful narrative through the lens of a cross-cultural wedding ceremony. 

And showcases the best-in-class wedding fabric offerings translating in varied silhouettes that aptly compliments the occasion, cultural nuance and regional flavours of the weddings in India”

 Weddings don't just unite two souls, they unite families as well.

 In India, weddings have the power to unite cultures and beliefs too. 

Our experiences and popular culture have cemented many notions of weddings in India that have become stereotypical - 

This wedding season, we wanted to reinterpret wedding ceremonies in a new modern avatar, making this uniquely Raymond.”

Weddings by Raymond is not only for the groom but for all the men in the family who want to nail an immaculate look with the most elegant, understated yet uniquely crafted and differentiated fabric offerings.