SWOT Analysis Of Pepsico

SWOT Analysis Of  Pepsico

STRENGTH
 100+ Different Brands In Snack, Food, And Beverage Industries Ex Pepsi, Lays 7UP Quaker Lipton Tropicana 
 All Brands Under Pesico Umbrella Brand Has Huge Brand Recognition.
 Brand Promotion Through Celebrity Endorsement, Music Concerts And Sporting Events.
 Traget Group- Youth
 Strong Global Production Network
 Strong Global Distribution Network
 New Products
 International Growth And Expansion
 Huge Funds, Resources, Revenue And Net Profits
 Huge Portfolio Or Huge Product Line
 Worldwide Operations
 Most Popular Brand Image
 Huge Brand Loyalty 
 Health-Conscious Choices, Such As Diet Pepsi And Pepsi Zero,

WEAKNESS
 Weak Marketing To Health-Conscious Consumers
 Competition With Coca Cola And Unorganised Products Locally Manufactured
 Product Image Is Not A Healthy Products Or Drinks
 Too Much Dependency On Celebrity Endorsement -  Wrong Celebrity,Clebrity Dispute/ Contraversy Like Tigerwoods
 Brand Rurmors Over Social Media -Negatively Impact 



OPPORTUNITY
 Diversify Into Other Industries Than Food
 Offer Healthy Products
 New Product Lines And Brand Extention 
 Use CSR As A Promotional Tool
 More Focus On PR 
 Forward And Backward Integration
 Merger And Acquisiton-
 Acquiring A Complementary Firm 
 Invest In Other Non Related Business Or Startup To Diversify Or Increase Revenue
 Focus On Profit To Reduce Risk Or Bankruptcy
 Pepsico Derives About 70% Of Its Revenues From   America. 
 Global Growth.
 Penetrate Developing Markets
 Business Diversification
 Developing Countries
 Global Alliances
 Enhance Recycling Efforts To Address Environmentalism 


THREATS
 Global Recession And Less Demand
 Pepsi Products Are Not Compulsory Necessary To Life Products - High End Products
 Only Present In The Food Industry. Not Diversified
 Failed Products Harm The Parent Brand Company’s Brand Image
 Aggressive Competition
 Healthy Lifestyles Trend
 Environmentalism