LG SWOT Analysis

LG Swot Analysis

Strength

1)   114 subsidiaries

2)   82000 employees

3)   Simple design user friendly devices innovation and reliable technology

4)   Good distribution

5)   Fast stock rotation

6)   Glocal strategy global + local

7)   product line huge

8)   Sponsoring sports competition

9)   Good marketing campaign advertising

10)                Celebrity endorsement

11)                Display and high visibility

12)                Good brand recognition

13)                High CSR activities

14)                High brand equity

Weakness 

1)   cannot focus on one single product as they have so many products

2)   No flagship product or brand in its portfolio which is highly reliable

Opportunities

1)   Changing lifestyle

2)   Urbanisation

3)   More disposable income

4)   Diversification market development and product line extension

5)   Joint venture and

6)   merger and acquisition

Threat

1)   Rivalry aur competition from other brands like Samsung Whirlpool

2)   Local indigenous manufacturers

3)   Saturation of urban markets in metro

4)   Government regulation regarding taxes

5)   GST tax

6)   Global recession slowdown of economy

7)   Raw material cost increase