SWOT Of Britannia

SWOT Of Britannia

Strength Of Britannia


Britannia Is One Of The Most Known

1. Biscuit, Bakery And Dairy Food FMCG Companies In India.
2. Brands - Tiger ,Milk Bikis , Good Day, Bourbon ,Little Hearts, Crackers , Nutria-Choice.
3. Biscuits, Bread, Cake, Rusk And A Range Of Dairy Products That Include Cheese, Curd And 
4. Beverages With A Dairy Base.
5. The Vast Product Portfolio Brand Names Like Good Day, Marie, Cheese, Butter Etc 
6. Distribution
7. Segment For All Income Groups
8. 30% Market Share In The India’s Biscuit Category
9. Display OR Shelf Visibility Is High
1) Good Marketing & Advertising Campaigns 
2) Positive Word Of Mouth & High
3) Awareness
4) Present Since Last 120 Years:
5) Rs. 6000 Crores In Revenues, 
6) Products Present In Over 5 Categories Through 35 Lacs Retail Outlets
1) Market Penetration And Distribution:Every Nook & Corner Of The Country.
2) Present In Dubai & Oman  Through Subsidiaries

Weaknesses   Of Britannia

1. Over Dependency On The Biscuit Business:
2. Brands Got Commoditized Over Time- Loss Of Sale.
3. No Global Presence: 
4. Less Export
5. Dairy Business  Only 5% Of The Company’s Share


Opportunities  Of Britannia

1. Emerging Dairy Industry:  Demand Increased
2. Changing Lifestyle 
3. & Demand For Healthier Food Products: 
4. Overseas Global Market: Expansion







Threats 
1. Increasing Price Of Raw Material:
2. Competition  Local Players – Anmol, Priya & National- ITC, Parle), 
3. No Differentiation
4. Fake Products / Immitation Products In Rural Market
5. Price Sensitivity Of The Indian Market
6. Less Brand Loyalty