SWOT OF KIA MOTORS

SWOT OF KIA MOTORS

Strengths Kia  Motors

1.    Second Largest Automaker In South Korea
2.    Subsidiary Of The Hyundai Motor Corporation
3.    Seven Decades In The Business
4.    Oldest Car Companies.
5.    3.2 Lakh Units Per
6.    To Build Eco-Friendly And Technology Savvy Vehicles
7.    Modelas - Niro, Quoris, Cadenza And Sorento
8.    Sponsorship Of  Formula 1,
9.    Broad Product Portfolio:
10. Sedans, Coupes, Sports Cars, Passenger Cars, SUV’s And Crossovers.
11. Optima, Forte, Sedona, Cadenza, Sorento, And Niro.
12. Brand Value At 6.7 Billion USD
13. The Top 50 Brands Of The World.
14. Positioning: Surpass Customer Expectations.
15. Superior   Styling And Performance.
16. Hybrid Cars:   Introduced
17. EV Drive Mode.
18. Innovative In Design And Styling
19. Lot Of Research On Alternate Energy Vehicle Options Such As
20. Hybrid Cars, Hydrogen Cell Powered Cars, Electric Cars, And Plug-In Hybrids.



Weaknesses Of  Kia Motors

1.    Poor Reach:  Focus On Smaller And Niche Markets.
2.    Struggling To Build A Brand Identity Or A Positive Image Globally
3.    Not Ccome Up With Good Marketing Strategy
4.    Poor Advertisements: T

Opportunities Of  Kia Motors

1.    That Emerging Markets - Huge Future Sources  China And India
2.    Improved Infrastructure: Emerging Economies
3.    Change Of Trends: The Growing Number Of Middle Class Makes  Impact On Car Sales.
4.    Green Cars:   Demand For Hybrid, Green And Environment-Friendly Cars

Threats Of  Kia Motors

1.    Competition:   Toyota, Honda, And Nissan.
2.    Regulatory Framework:  Bharat Sic Fuel And Bharat VI Engines Global Warming And Depletion Of Fossil Fuels,