SWOT Analysis of Airtel
Strength
- High brand awareness
- High brand equity
- Loyal customers
- Two decades of experience
- Mini value added services
- World's third largest telecom operator
- Globally 20 countries presence
- High brand recall
- Pioneer in telecommunication in India
- Strong infrastructure throughout nation
- Good stakeholders Sony Nokia apple SingTel
- Indigenous telecom company
Weakness
- Some operations are out source
- Overseas operation aur not generating profit
- High debt, government Texas, huge investment required for 4G and 5G
- No strong parent company backup
- Number portability services available
- Low profit margin
- No joint venture
Opportunities
- Growing middle class
- Growing economy of India
- Overseas market
- Growing telecom sector internationally
- 4Gand 5G will develop
- Strategic partnership
- Joint venture
- FDI allowed upto hundred percent
Threat
- High competition
- Strong foreign players
- High investment in 5G and less return
- Debt
- Changing government policies and regulatory framework
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