learn by Examples - PHYSICAL ENVIORNEMNT to the Sevices
Restaurant
Example: A couple who want to dine at a restaurant that offers a quiet and serene
ambience, would avoid going to a crowded restaurant as they perceive that the restaurant is
always noisy due to the large number of people it caters to. The design of the interiors has the
capability to give rise to a positive perception about the service.
malls
Also people these days like
going to malls as they provide a perfect ambience for shopping (and window shopping). The
malls are fully air-conditioned with mild aroma filling in the air, sometimes good music too.
They are properly lit, spacious and clean. Malls also have proper signages to direct the customer.
Overall, they provide a nice shopping experience.
Restaurant
Example: A couple who want to dine at a restaurant that offers a quiet and serene
ambience, would avoid going to a crowded restaurant as they perceive that the restaurant is
always noisy due to the large number of people it caters to. The design of the interiors has the
capability to give rise to a positive perception about the service.
malls
Also people these days like
going to malls as they provide a perfect ambience for shopping (and window shopping). The
malls are fully air-conditioned with mild aroma filling in the air, sometimes good music too.
They are properly lit, spacious and clean. Malls also have proper signages to direct the customer.
Overall, they provide a nice shopping experience.
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