Sunday, 31 May 2020

NEW PRODUCT DEVELOPMENT - LEARN BY EXAMPLES MARKETING MANAGEMENT



NEW PRODUCT DEVELOPMENT - LEARN BY EXAMPLES MARKETING MANAGEMENT 



 Example: 

 Apple computer subjects its PowerBook to many rigorous tests and one such
test involves heating the computer notebook in ovens to 140 degrees. 
200 Gillette employees
test company products such as razors, blades, shaving creams, or aftershave under instructions
of technicians every day and afterwards fill out a questionnaire.
at

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