learn by Examples - Tangiblity to the Sevices

learn by Examples - Tangiblity to the Sevices

McDonald

 In the case of McDonald’s, the uniform colour scheme, the environment, the
graphics, dress code of the personnel, and the ubiquitous and familiar golden arches help to
make the service element tangible. Another prominent example of a company, which makes
service tangible through its personnel, is that of Walt Disney World. The theme park company
enforces strict personal grooming standards for all its employees, known as ‘cast members’.
This helps the company maintain a uniformly pleasant appearance among all its service personnel
and give tangibility to the service. In the case of McDonald’s, the uniform colour scheme, the environment, the

 Walt Disney


graphics, dress code of the personnel, and the ubiquitous and familiar golden arches help to
make the service element tangible. Another prominent example of a company, which makes
service tangible through its personnel, is that of Walt Disney World. The theme park company
enforces strict personal grooming standards for all its employees, known as ‘cast members’.
This helps the company maintain a uniformly pleasant appearance among all its service personnel
and give tangibility to the service.