Monday, 23 December 2019

Marketing chapter:- RESEARCH




RESEARCH

Research is a process steps used to collect and analyse information to increase our understanding of a topic or issue. It consists of three steps: 1) Pose a question 2) Collect data to answer the question 3) Present an answer to the question

Type of research

BASIC RESEARCH 
Applied Research 
QUALITATIVE RESEARCH. 
QUANTITATIVE RESEARCH

Basic Research It is the research which is done for knowledge enhancement and for the welfare of human, animal and plant kingdom not for commercial potential. The main motivation is to expand man's knowledge, not to create or invent something. There is no obvious commercial value to the discoveries that result from basic research. Basic research lay down the foundation for the applied research.

Applied Research Applied research is designed to solve practical problem of the modern world. The goal of applied research is to improve the human condition. It focus on analysis and solving social and real life problems. It is conducted on large scale basis and is expensive. Eg: improve agriculture crop production, treat or cure a specific disease, improve the energy efficiency homes etc. Applied research can be further classified as: 

1) Problem oriented research 

2) Problem solving research.


Problem oriented research 

Problem oriented research is done by industry apex body for sorting out problems faced by all the companies. Eg:- WTO does problem oriented research for developing countries, in india agriculture and processed food export development authority (APEDA) conduct regular research for the benefit of agri-industry.

Problem solving 

Problem solving is type of research which is done by an individual company for the problem faced by it. Eg: Videocon international conducts research to study customer satisfaction level, it will be problem solving research.


 QUALITATIVE RESEARCH. Qualitative research presents non-quantitative type of analysis and is used for collecting, analyzing and interpreting data by observing what people do and say . It is much more subjective and uses very different methods of collecting information , mainly individual, in depth interviews and focus groups. The nature of this type of research is exploratory and open ended. It can be further classified as: 1) Phenomenology 2) Ethnography 3) Case study
Phenomenology It is the type of research in which the researcher attempts to understand how one or more individuals experience a phenomenon. Eg:We might interview 20 victims of bhopal tragedy.
Ethnography This type of research focuses on describing the culture of a group of people. A culture is the shared attributes, values, norms, practices, language, and material things of a group of people. Eg:The researcher might decide to go and live with the tribal in Andaman island and study the culture and the educational practices
Case study It is the form of qualitative research that is focused on providing a detailed account of one or more cases.



QUANTITATIVE RESEARCH This research aim to measure the quantity or amount and compares it with past records and tries to project for future period. The process of measurement is central in it as it provides fundamental connection between empirical observation and mathematical expression of quantitative relationships. Statistics is most widely used in it.Objective: To develop and employ mathematical models, theories or hypothesis pertaining to phenomena.


Significance of research
To Gather Necessary Information
To Make Changes
Improving Standard Of Living
For A Safer Life
To Know The Truth
Explore Our History
Understanding Arts



STEPS OF THE RESEARCH PROCESS
1) Formulate your question.
2) Get background information.
3) Refine your search topic.
4) Consider your resource options.
5) Select the appropriate tool.
6) Use the tool.
7) Locate your materials.
8) Analyze your materials.
9) Organize and write.
10) Compose your bibliography

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