QUIKR: - KEY PLAYER IN CLASSIFIED MARKET PLACE INDUSTRY

******************************************************************************* QUIKR:- INTRODUCTION:- KEY PLAYER IN CLASSIFIED MARKET PLACE INDUSTRY *******************************************************************************

Quicker is major player in Indian e-commerce market. It is specifically in Classified Market place Industry. Quicker is India’s leading platform to sell, buy, rent or find something Quikr:- The company was formerly known as Kijiji India Private Limited and changed its name to Quikr India Private Limited in June, 2008. The company was incorporated in 2005 and is based in Mumbai, India.
Quikr India Private Limited is a former subsidiary of eBay Inc.
Quikr has listings in over 900 cities in India in categories such as mobile phones, household goods, cars, real estate, jobs, services and education QuikrServices has 250,000 service providers offering over 80 types of services for consumers and is being used by 1,00,000 customers every day. Quikr is accessible across mobile app, mobile site as well as desktop, and allows consumers as well as small businesses to sell, buy, rent and find things across its multiple categories with great ease. It has consumer to consumer (C2C) model as well as the business to consumer (B2C) model, both of which work very well for Quikr. Quikr has 4.2 million listings on its platform. Quikr reported sales of Rs.24.78 crore for the year ended 31 March 2015 Quikr claimed it had over 3 crore new users every month and was present in 1200 cities in India. Quikr launched Quikr Doorstep last year by integrating digital payments and logistics into C2C transactions QuikrHomes currently connects customers from over 1000 cities and towns across India and it helps conclude 2 lakh plus transactions per month. QuikrHomes is one of the key verticals for Quikr with 35% of its revenue coming from this vertical. ******************************************************************************* COMPETITORS: ******************************************************************************* In the automobile segment, Quikr competes with the likes of CarDekho and CarTrade, while the real estate segment has businesses such as Housing, Magicbricks and PropTiger, among others. Similarly, the hyperlocal services segment has deep-pocketed start-ups such as Housejoy and UrbanClap, while in the jobs category, the likes of Babajob and AasaanJobs compete with Quikr. ******************************************************************************* INVESTORS:- ******************************************************************************* Kinnevik, Matrix Partners India, Omidyar Network, Norwest Venture Partners, Nokia Growth Partners, Warburg Pincus and eBay Inc. ******************************************************************************* ACQUISITIONS BY QUIKR ******************************************************************************* May 26, 2017 Babajob ******************************************************************************* May 5, 2017 Zimmber ******************************************************************************* Nov 21, 2016 Grabhouse ******************************************************************************* Sep 13, 2016 Stayglad ******************************************************************************* Sep 7, 2016 Stepni.com ******************************************************************************* Aug 24, 2016 ZapLuk ******************************************************************************* Jul 26, 2016 Hiree ******************************************************************************* May 10, 2016 Salosa ******************************************************************************* Jan 6, 2016 CommonFloor ******************************************************************************* Dec 3, 2015 Realty Compass ******************************************************************************* Nov 6, 2015 Indian Realty Exchange (IRX) ******************************************************************************* FOCUS OF QUIKR:- ******************************************************************************* Quikr has identified five key business segments— automobiles, real estate, jobs, services and customer-to-customer sales—to focus on an attempt to explore new sources of revenue and fend off competition from other venture capital-backed businesses that have emerged in each of these categories. These five categories account for about 90% of the 10 million listings on the platform. *******************************************************************************

******************************************************************************* BRAND AMBASSADOR:- ******************************************************************************* Recently appointed actors Ranveer Singh and Suriya as their brand ambassadors. ******************************************************************************* GROWTH ******************************************************************************* It is Grown 5 times as compare to 2013. currently at 30 million customers searching for quikr website. ******************************************************************************* PROMOTION STRATEGY:- ******************************************************************************* Quikr is doing SMM Strategy to reach target audience through social media sites like :- facebook, twitter, blogger, linkedin, youtube, etc. On the Twitter it has 32,193 Followers On you tube it has 367 videos and 32,084 Subscribers, On Google plus it has 5,00,106 followers on Facebook it has 28,16,908 followers On Instagram 20,300 followers On Linked in 30,200 followers ******************************************************************************* REVENUE TO COLLECT: ******************************************************************************* Now Quikr is drawing over half of its revenue from premium listing & lead generation for businesses. ******************************************************************************* GOAL / AIM:- ******************************************************************************* Quikr is aspiring to reach 100 million page views unique marks in 2 – 3 years of time. Quikr helps small enterprises like tiffin services and travel agents to grow their business. It also helps women entrepreneurs launch their businesses, helps students locate education opportunities and get employment. ******************************************************************************* SHIFT IN THE FOCUS:- ******************************************************************************* Focused on growing our user base to focusing on user base growth as well as monetization ******************************************************************************* REVENUE:- ******************************************************************************* Revenues grew to Rs 24.8 crore (Rs 284 million) from Rs 20 crore (Rs 200 million) ******************************************************************************* TIE UP:- ******************************************************************************* Junglee.com, a comparison-shopping website, has announced a strategic partnership with Quikr.com • With the partnership, those surfing Junglee.com can compare prices of new products across hundreds of online shopping sites and also find locally available pre-owned products listed on Quikr. *******************************************************************************

******************************************************************************* GROWTH STATERGY :- ******************************************************************************* MISSED CALL SERVICE ******************************************************************************* Quikr also poineered the miss call sevice with the objective to reach out the large number of people. The local community people wihout loging to the toll free number ,quikr call center call wiill call back and gives the relevent information.