******************************************************************************* Tata Chemicals Limited is a global company and a part of the over $100 billion Tata Group
Activities are devided into following categories
******************************************************************************* Products are devided into following category:-
Industrial chemicals
Food and nutrition
Farm solutions
Science for sustainability
******************************************************************************* TARGET REVENUE: - TATA Chemicals:
******************************************************************************* Tata Chemicals Ltd, aim to treble revenues from the consumer products business to Rs.5,000 crore in the next four years.
All TATA future products in the consumer products and food segment will be launched under Tata Sampann.
TATA CHEMICALS LTD (TCL) is a parent company for TATA SAMPAN
Punch line:- Goodness ki Shuruwat.
Promotional campaign ‘Goodness Ki Shuruaat’ is aimed at educating consumers about products and the benefits of its offerings.
campaign, ‘Aaj ka masaledar sach’, aims to engage consumers and bring to their attention how important it is to use masalas that have their natural goodness intact for healthy living.
brand ambassador Chef Sanjeev Kapoor
Tata Sampann, is the newly launched brand of Tata Chemicals under its Consumer Products Business.
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TATA HALDI:-******************************************************************************* Every pouch of Tata Sampann Turmeric Powder has at least 3% of curcumin that offers its rich yellow colour and various ayurvedic properties whereas ordinary haldi powder have only 2 - 2.5% curcumin content.
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TATA SAMPAN largely consists of following types of products:-Dals, our besan, our spices
******************************************************************************* At Tata Sampann spices are, natural pure and authentic for goodness and healthy, balanced life.
Dals are unpolished – retaining their natural goodness and nutritional value.
Spices are wholesome and have their essential oils intact – imparting undiluted aroma and flavour into food.
Besan, made from 100% unpolished chana dal, is low oil-absorbing.
Focus is on natural nutritional benefits.
SPICES sourced from BEST/Most popular place:-
Spiced are sourced from farms where the climate is conducive to cultivating the best spices.
Coriander, for instance, comes from Ramgang in Rajasthan.
Turmeric is from Salem in Tamil Nadu and
Chilli is from Guntur in Andhra Pradesh.
TATA is another name for Quality and Ethics:-
Tata Sampann products are quality Conscious so company use world-class processing centres with global certifications from BRC, Halal, UKAS, Sedex, Spices Board and FSSAI.
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Distribution of FMCG branded products:******************************************************************************* Tata Chemicals has been selling pulses since 2010 under the I-Shakti brand that is available at over 70,000 retail outlets. Same network will be used.
Tata Chemicals is expanding its retail footprint to about 2.5 million outlets, from the current 1.43 million.
ITC Ltd products are available at 4.3 million retail outlets, Hindustan Unilever Ltd reaches about 6.3 million outlets and Swiss packaged food company Nestle India Ltd’s total reach is 4.5 million stores.
The spices category aims to leverage Tata Salt’s vast distribution network that caters to 120 million households across the nation.
MARKET SHARE:******************************************************************************* The overall food market in India, is estimated at about Rs. 6 trillion crore (Rs 6 lacs 30,000 crore).
The packaged food market was estimated at $20 billion (Rs 1 lacs 36,000 crore) in 2014.
India is the world's largest producer, consumer and exporter of spices; the country produces about 75 of the 109 varieties listed by the International Organization for Standardization (ISO) and accounts for half of the global trading in spices.
Gujarat has been and continues to be the largest spice producing state in India.
Chilly is the largest produced spice in India.
MDH was the dominating player in FY’2015. The major factor for the dominance of MDH is the gigantic distribution network comprising of 1,000 wholesalers and more than 400,000 retailers in India.
India commands a formidable position in the world spice trade with the spice exports expected to touch US$ 3 billion by 2016-17.
Pulses, according to industry estimates, account for over Rs.100 crore of the company’s business.
Tata Chemicals has a strong presence in fertilizers, chemicals, crop-protection chemicals, speciality fertilizers and branded food products and food additives. Its consolidated revenue for fiscal year ended 31 March was Rs.17,202 crore.
The spices market in India is estimated at Rs.40,000 crore. Of this, just about 15% is branded, dominated by brands such as Catch, Everest, MDH and Ramde.
The total export of spices increased 7 per cent to reach US$ 2.4 billion for FY 2014‑15.
CSR;-******************************************************************************* Tata Chemicals engages with 150,000 farmers across four states for sourcing pulses.
Future trend:-******************************************************************************* The population in India is surging and the increasing consumer expenditure on food explains the swelling demand for food in India. Accordingly, the demand for spices is expected to grow in the future which will lead to a prominent growth in the revenues from the sales of spices in India. The revenues from India market are expected to expand to around USD 18 billion in FY’2020.
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