ACTIVA FROM HONDA:- RECORD BREAKING PERFORMANCE :- LARGEST SOLD 2-WHEELER (INDIA)*******************************************************************************
>Honda Activa Is Officially the Largest Selling 2-Wheeler in India for 2016
>Honda Activa beats Hero Splendor, the highest selling motorcycle in India ever and across the globe in first six months sales figures of 2016. >Splendour had been the top-selling two-wheeler for 17 years.
>Statistical Evidence :- Sales Numbers :- ACTIVA -Dominate the list:-
>Honda sold 13,38,015 units of the Activa from January till June 2016
>Hero sold 12,33,725 units of the Splendor in the same period
>The Honda Activa outsold Splendor during the last fiscal, with sales of 2,759,835 units in FY2017 vs Hero Splendor 25,50,830 units
>Honda Activa had sold 2,466,350 Activa scooters in FY2015-16.
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INTRODUCTION:-*******************************************************************************
In the year 2014-15 Scooter has 35% market share of Two wheeler industry of INDIA and it will increase to 45% by 2019-20
Scooters sold in 2015-16 – 50.3 lacs
Scooters sold in 2016-17 – 60.5lacs
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MARKET SHARE:******************************************************************************* The Activa sales account for almost 15% of the total 2-wheeler industry
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SCOOTER OVERTAKING BIKE SALES NO:-******************************************************************************* first time in 17 long years that this has happened that any single scooter model has sold more than any single Bike model.
PRODUCT LINE EXTENTION:*******************************************************************************
ACTIVA 109CC (NEW VERSION)^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Launched on 2009-05-08 in Indian market
Power output was bumped up to 8 bhp (6.0 kW)
Combi-brake and key shutter were introduced.
Fuel economy was claimed to be improved by 15%.
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ACTIVA-I :-^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Difference being only in the body style.
In India, Honda launched Activa i, a cheaper, lighter and stylish version of Activa.
It was launched in December, 2013.
It is powered by 110 CC engine and weighs 103 kg.
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ACTIVA 125:-^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
Currently, both Activa-i and Activa 125 are sold in India.
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FACTS:- FETAURES OF ACTIVA:-^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Activa sales no is more than together all combined total sales of 125cc category motorcycles in India.
Activa usurp the crown from the Hero Splendor to become the bestselling two-wheeler brand in India for 2016-17.
In April, 2014, The Economic Times reported the Honda Activa became the best selling two wheeler in India.
During the month of September 2013, 1,41,996 Honda Activa scooters were sold, nearly equal to Honda's entire annual sales in North America.
On September 22, 2015, Honda announced that they have sold over 10 Lacs Activas in five months in the Indian market, from April to August 2015.
Honda Motorcycles and Scooter India (HMSI) now commands an enviable 59% share of the scooters market way ahead of Hero MotoCorp’s 17% and TVS Motors’ 14 %.
Honda Sold 27.8 Lacs scooters in 2015-16
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COMPETITIVE ANALYSIS: (MAJOR COMPETITORS)*******************************************************************************
2nd Position : TVS :- JUPITER^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Jupiter stands as the second largest-selling scooter brand for the last fiscal.
At sales of 6,13,817 units in FY2017,
TVS Jupiter has recorded growth of 14.21 percent YoY.
The TVS Jupiter has sold over a 10 Lacs units within 30 months of its launch.
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3rd position Scooter:- 110cc Hero :- Maestro^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ 110cc Hero :- Maestro is the third largest selling scooter brand in India.
It sold 3,78,347 units in FY2017 as against the sales of 4,98,754 units in FY2016.
Hero :- Maestro has sold 16 lacs units in the domestic market alone.
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4th Position:- Hero Duet^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ The4th Position rank saw three close competitors in the form of 110cc Hero Duet, 125cc Suzuki Access 125 and 110cc Honda Dio. Amongst the three, the Hero Duet, a sober-looking model positioned for the families, bagged the fourth spot.
The company has sold 2,65,223 units -- in FY2017,
Hero Duet’s domestic sales in FY2016 – 1,36,184 units.
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5th Position:- Suzuki’s 125cc Access^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Suzuki’s 125cc Access:-
2017 sales stood at 2,65,181 units
2016 sales was 1,76,128 units of the Access 125
Market Share:- Suzuki’s 125cc Access Market share for 2017 5.01 % versus For 4.38% in 2016.
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6th Position:-HONDA’s 110cc Dio^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ HONDA’s 110cc Dio is India’s sixth largest selling scooter with sales of 2,64,516 in FY2017. It had sold 2,14,112 units in FY2016.
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7th Position:-Yamaha’s 113cc Fascino^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Yamaha’s 113cc Fascino has 7th spot. Fascino, which has sold 213,312 units in FY2017.
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8th Position:- Yamaha’s Ray^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ At eight position we have Yamaha’s Ray, with sales unit of 1,82,028 units in FY2017.
Yamaha has market share of 7.86 % in FY2017 in the domestic scooter segment while it was 6.33 % in FY2016.
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9th Position:- 100cc Pleasure^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Hero MotoCorp’s 100cc Pleasure, a scooter model targeted at female riders. The Hero Pleasure has retailed 1,46,404 units in FY2017 while it was 1,83,839 units in 2016.
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10th Position:-110cc Aviator^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ 110cc Aviator is at No. 10 position.
Aviator has garnered total sales of 108,683 units in FY2017.
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Honda’s Strategy for Growth in the future:-******************************************************************************* To boost sales the company is adding 800 new touch-points to its network which will cross the 5,300 mark by March 2017.
Target is to sell 54 lacs plus scooters in the next year.
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SPECIFICATION:-******************************************************************************* Manufacturer Honda Motorcycle and Scooter India
Honda de México
Parent company HMSI
Production 2001–
Engine 125 cc 4-stroke, single-cylinder, air-cooled, OHC or 109 cc 4-stroke, single-cylinder, air-cooled, OHC Power 7 bhp (5.2 kW) or 8 bhp (5.71 KW) in 2009 model (claimed)
Torque 8.74 Nm (claimed)
Transmission CVT
Suspension Bottom link with spring-loaded hydraulic damper (front), unit swing with spring-loaded hydraulic damper (rear)
Brakes drum, 130mm (front & rear) with CBS (only in 2009 model)
Tires 90/100-10 53J
Wheelbase 1,238 mm
Dimensions L: 1,761 mm
W: 710 mm
H: 1,147 mm
Seat height 765 mm
Fuel capacity 5.75 l or 5.3 l in 2009 model
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