PATANJALI:- AMAZING GROWTH STORY OF A BABA

PATANJALI:- AMAZING GROWTH STORY OF A BABA : AN EYE OPENER FOR FARMERS ********************************************************************************* Patanjali Indian FMCG company founded in 2006 is a private organization and is into Consumer goods, It was founded by Acharya Balkrishna and Baba Ramdev has its Headquarter in Haridwar. In 2016-17 its revenue was 10,561 crore. More than two lacs employee are directly or indirectly working with Patanjali. CATEGORY:- Major categories are mineral and herbal products. Ayurvedic products, Foods, beverages, personal care, cleaning agents. ********************************************************************************* Objective:- To establish science of Ayurveda in accordance and coordination with the latest technology and ancient wisdom. ********************************************************************************* Manufacturing Units:- ********************************************************************************* Haridwar, Nepal – (Trademark name:- Nepal Gramudhyog), NOIDA, NAGPUR, INDORE Business expanded to Nepal and CANADA too. ********************************************************************************* FEATURES: ********************************************************************************* More than 5 crore customers buying Patanajali products. 47000 Plus Stores across INDIA 1000 plus products 1500 farmers are associated with Patanjali Company. Patanjali is the fastest growing FMCG company in India. Patanjali declared its annual turnover of the year 2016-17 to be estimated ₹10,216 crore (US$1.6 billion). Most of the profit from Patanjali Products goes to charity. The park will be the eighth private institute in India to be guarded by CISF paramilitary forces. Baba Ramdev is himself a "Z" category protectee of central paramilitary forces 95 per cent Patanjali products are manufactured in-house ********************************************************************************* REVENUE: ********************************************************************************* Patanjali is looking at a two-fold jump in sales at over Rs 20,000 crore this fiscal as it plans to double its distribution network to 12,000 across the country. Year Revenues (In Rs Crore): - 2009-10 (163 Crore), 2010-11(317), 2011-12 (446 Cr), 2012-13 (850 cr) 2013-14 (1200 cr) 2014-15 (2006 Cr) 2015-16 (5000 Cr) 2016- 17 (10561 Cr) The Ayurved division registered Rs 9,346 crore in business for the financial year 2016-17 Divya Pharmacy division (which comprises medicines, oils, digestive churan etc.) which accounted for Rs 870 crore worth of sales. Patanjali Gramodyog (the cereal and health drinks division) clocked Rs 345 crore in sales in 2016-17. PATANJALI Ghee:- clocking Rs 1,467 crore in sales Patanjali's oral brand Danta Kanti has recorded annual sales figures of Rs 940 crore. (Kesh Kanti brand): - 15 per cent market share in shampoo, face wash 14 per cent in and 50 per cent market share in honey (Patanjali Honey). "Honey (sales) is around Rs 350 crore and would grow to Rs 500-Rs 600 crore this year. Kacchi ghani mustard oil (sales) is around Rs 522 crore and would grow to Rs 1,000 crore. Herbal soap Rs 574 crore. ********************************************************************************* PRODUCTION APACITY:- ********************************************************************************* Noida facility would have a production capacity of Rs 20,000 crore, Nagpur 15,000 crore to Rs 20,000 crore and Indore Rs 5,000 crore Patanjali already has around 50 manufacturing units across India. The company has a production capacity of ₹350 billion (US$5.5 billion) and is in the process of expanding to a capacity of ₹600 billion (US$9.4 billion) through its new production units at several places, including Noida, Nagpur, and Indore. New manufacturing plant Patanjali Herbal and Mega Food Park in Balipara, Assam by investing ₹1,200 crore with the manufacturing capacity of 1,000,000 tonnes of goods per year. The new plant will be the largest facility of Patanjali in India and will be operational by March 2017. ********************************************************************************* PRODUCT LINE: ********************************************************************************* Patanjali ghee is the largest selling product of the company, clocking Rs 1,467 crore in sales. The company manufactures more than 900 products includes 45 types of cosmetic products and 30 types of food products. All the products manufactured by Patanjali are made from Ayurveda and natural components Patanjali has also launched beauty and baby products. Patanjali Ayurvedic manufacturing division has over 300 medicines for treating a range of ailments and body conditions, from common cold to chronic paralysis. In 2016, Patanjali has announced to enter the textile manufacturing centre. The company is reported to manufacture not only traditional clothes such as Kurta Payjama but also popular western clothes such as jeans. The company is looking to enhance its focus on categories such as spices, pulses, vegetable oil, biscuits, confectionery and juices and add more products into these segments. ********************************************************************************* SALE:- ********************************************************************************* Patanjali declared its annual turnover of the year 2016-17 to be estimated ₹10,216 crore (US$1.6 billion). Future Group which has tied up with Patanjali sells about ₹30 crore (US$4.7 million) worth of Patanjali products every month ********************************************************************************* SALES AND DISTRIBUTION:- ********************************************************************************* PATANJALI Ayurved sells through nearly 4,700 retail outlets as of May 2016. Patanjali also sells its products online and is planning to open outlets at railway stations and airports. Patanjali Ayurveda has tied up with Pittie Group and Kishore Biyani's Future Group on 9 October 2015. As per the tie-up with Future Group, all the consumer products of Patanjali will be available for the direct sale in Future Group outlets. PATANJALI Ayurveda products are also available in modern trade stores including Reliance retail, Hyper city and Star Bazaar apart from online channels. Patanjali Ayurved, co-founded by yoga guru Ramdev, is targeting Rs 10,000-crore revenue in 2016-17, after sales grew 150 per cent in the previous financial year to Rs 5,000 crore. Patanjali Ayurved has also started its FMCG expansion in form of dealership and distributorship channels across the country and expects wider growth in Overseas distribution as well.